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Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
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“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
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The Best (and Worst) Social Channels to Reach the Spanish Speaking Gaming Audience in Q1 2023

March 7, 2023
Gaming

Key Takeaways

Key Takeaways

In Q1 2023, the Spanish Speaking Gaming Audience Attention was the highest on YouTube, followed by Facebook and Instagram.

Spanish Speaking Gaming Audience Attention was the highest on YouTube

However, Spanish Speaking Gaming Competitors’ Focus is highest on YouTube, TikTok and Twitter.

Spanish Speaking Gaming Competitors’ Focus is highest on YouTube

There is whitespace opportunity on YouTube, Facebook, and reddit where there is high Audience Attention and low Competitor Focus.

There is whitespace opportunity on YouTube, Facebook, and reddit

Twitter, TikTok, and Twitch are oversaturated platforms with high Competitor Focus and low Audience Attention.

Twitter, TikTok, and Twitch are oversaturated platforms with high Competitor Focus

Audience Attention grew on YouTube by +6% this quarter.

Audience Attention grew on YouTube by +6% this quarter.

Audience Attention shrank this quarter by -15% on Facebook, and -13% on TikTok.

Audience Attention shrank this quarter Facebook and  TikTok.

Audience Attention is stable for Instagram, Twitter, Pinterest, Snapchat, reddit, and Twitch with less than a 5% change this quarter.

Audience Attention is stable for Instagram, Twitter, Pinterest, Snapchat, reddit, and Twitch

Competitor Focus grew  significantly on TikTok by 28% this quarter.

Competitor Focus grew  significantly on TikTok by 28% this quarter.

Competitor Focus shrank significantly this quarter on Facebook, Twitter and Twitch.

Competitor Focus shrank significantly this quarter on Facebook, Twitter and Twitch.

Competitor Focus is stable for YouTube and Instagram with less than a 10% change this quarter.

Competitor Focus is stable for YouTube and Instagram

Competitors in the Spanish Speaking Gaming industry are currently not active on reddit, Pinterest, and Twitch.

Competitors are currently not active on reddit, Pinterest, and Twitch.

*Composite metric consists of post cadence, audience growth, engagement volume, organic video views. Competitor’s focus is comprised of the top 15 brands in the Spanish Speaking Gaming industry.
*Competitors are not active on Pinterest and Reddit while Snapchat is currently unavailable. 

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