The Best (and Worst) Social Channels to Reach the Spanish Speaking Gaming Audience in Q1 2023

Key Takeaways

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In Q1 2023, the Spanish Speaking Gaming Audience Attention was the highest on YouTube, followed by Facebook and Instagram.

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However, Spanish Speaking Gaming Competitors’ Focus is highest on YouTube, TikTok and Twitter.

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There is whitespace opportunity on YouTube, Facebook, and reddit where there is high Audience Attention and low Competitor Focus.

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Twitter, TikTok, and Twitch are oversaturated platforms with high Competitor Focus and low Audience Attention.

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Audience Attention grew on YouTube by +6% this quarter.

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Audience Attention shrank this quarter by -15% on Facebook, and -13% on TikTok.

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Audience Attention is stable for Instagram, Twitter, Pinterest, Snapchat, reddit, and Twitch with less than a 5% change this quarter.

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Competitor Focus grew  significantly on TikTok by 28% this quarter.

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Competitor Focus shrank significantly this quarter on Facebook, Twitter and Twitch.

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Competitor Focus is stable for YouTube and Instagram with less than a 10% change this quarter.

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Competitors in the Spanish Speaking Gaming industry are currently not active on reddit, Pinterest, and Twitch.

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*Composite metric consists of post cadence, audience growth, engagement volume, organic video views. Competitor’s focus is comprised of the top 15 brands in the Spanish Speaking Gaming industry.

*Competitors are not active on Pinterest and Reddit while Snapchat is currently unavailable.