The Best (and Worst) Social Channels to Reach the Spanish Speaking Gaming Audience in Q1 2023
In Q1 2023, the Spanish Speaking Gaming Audience Attention was the highest on YouTube, followed by Facebook and Instagram.
However, Spanish Speaking Gaming Competitors’ Focus is highest on YouTube, TikTok and Twitter.
There is whitespace opportunity on YouTube, Facebook, and reddit where there is high Audience Attention and low Competitor Focus.
Twitter, TikTok, and Twitch are oversaturated platforms with high Competitor Focus and low Audience Attention.
Audience Attention grew on YouTube by +6% this quarter.
Audience Attention shrank this quarter by -15% on Facebook, and -13% on TikTok.
Audience Attention is stable for Instagram, Twitter, Pinterest, Snapchat, reddit, and Twitch with less than a 5% change this quarter.
Competitor Focus grew significantly on TikTok by 28% this quarter.
Competitor Focus shrank significantly this quarter on Facebook, Twitter and Twitch.
Competitor Focus is stable for YouTube and Instagram with less than a 10% change this quarter.
Competitors in the Spanish Speaking Gaming industry are currently not active on reddit, Pinterest, and Twitch.
*Composite metric consists of post cadence, audience growth, engagement volume, organic video views. Competitor’s focus is comprised of the top 15 brands in the Spanish Speaking Gaming industry.
*Competitors are not active on Pinterest and Reddit while Snapchat is currently unavailable.
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