Research Menu

Audience & competitor research that uncovers opportunities to inform your digital strategy across Paid, Earned, Shared, and Owned channels.

Advertising Channel Scan™
Channel Strategy

Benchmark your competitors’ ad spend and performance across platforms, see what’s performing best, and help inform your own media strategy.

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Ad Funnel Breakdown™
Tactical Approach

Break down one brand's digital advertising funnel from top to bottom. All campaigns, objectives, creatives, and landing pages.

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Ad Campaign Comparison™
Tactical Approach

Compare three brands' approaches to paid media campaigns. How much they spend and where; top creatives, copy, landing pages, offers; and performance.

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Activation Breakdown™
Tactical Approach

Deconstruct one top performing omni-channel activation from one brand across all relevant channels, creating a replicable blueprint for what drove it to be a success.

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Audience Targeting Profile™
Targeting

Understand your audience's behaviour across the digital landscape and leverage that insight for targeted, efficient media buys.

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Partnership Channel Scan™
Channel Strategy

Benchmark your competitors’ partnership marketing efforts and performance across platforms, see what’s performing best, and help inform your own partnership strategy.

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Activation Breakdown™
Tactical Approach

Deconstruct one top performing omni-channel activation from one brand across all relevant channels, creating a replicable blueprint for what drove it to be a success.

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Partner Content Opportunity Analysis™
Content and Creative

Identify opportunities to create partnered content that truly resonates: Based on what your audience is already watching, following, and paying attention to from their favorite creators.

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Influence Identifier™
Tactical Approach

Identify the creators, podcasts, press & media that are most influential with your audience online to drive more impactful partnerships.

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Ambassador Accelerator™
Tactical Approach

Customized content & social insights for your brand’s top ambassadors — Guide them to make a greater digital impact.

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Social Channel Scan™
Channel Strategy

Benchmark your competitors’ social media efforts and performance across platforms, see what’s performing best, and help inform your own social strategy.

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Social Whitespace Map™
Channel Strategy

Identify the most effective, least saturated social platforms to reach your audience.

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Activation Breakdown™
Tactical Approach

Deconstruct one top performing omni-channel activation from one brand across all relevant channels, creating a replicable blueprint for what drove it to be a success.

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Social Content Opportunity Analysis™
Content and Creative

Identify opportunities to create content that truly resonates: Based on what your audience is already watching, following, and paying attention to from their favorite brands and creators.

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Search & Reddit Content Ideation™
Content and Creative

Identify hidden content opportunities for your audience, based on their reddit and google search behaviour.

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Social Audience Profile™
Targeting

Understand your audience's behaviour across the social media landscape and leverage that insight for more targeted, effective content creation and social activations.

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Traffic Channel Scan™
Channel Strategy

Benchmark your competitors’ web traffic over time, see which traffic channels & activations are performing best, and help inform your own traffic strategy.

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Activation Breakdown™
Tactical Approach

Deconstruct one top performing omni-channel activation from one brand across all relevant channels, creating a replicable blueprint for what drove it to be a success.

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Web Content Opportunity Analysis™
Content and Creative

Identify opportunities to create website content that truly resonates: Based on SERP ranking opportunities, your competitors’ best performing pages, and the questions your audience is searching for.

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Email Channel Scan™
Channel Strategy

Benchmark your competitors’ email marketing efforts and performance, see what’s performing best, and help inform your own email strategy.

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Email Campaign Comparison™
Tactical Approach

Compare three brands' approaches to email campaigns. Send cadence, volume, and timing; top email creatives and copy, top landing pages, offers, and overall performance.

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