When to Use this Research
I need to understand the messaging that’s resonating with my audience, as it pertains to my product(s) / category. Based on what they’re talking about, searching for, and engaging with online.
- Identify relevant trends before they’re trending
- What the audience talks about (social listening / comment mining)
- What the audience is searching for (search listening)
- Related audience interests & passions
- Messaging themes seeing good engagement out in the wild