Pricing | RightMetric

Frequently Asked Questions

How is this different than what our analytics team does?

Your analytics team probably looks at your own first party data. Campaign performance, Google Analytics, that sort of thing. RightMetric’s research looks at “everything outside your own four walls”. It’s external marketing research that measures your audience’s behaviour and competitor’s activities across the internet and outside your own channels. It’s typically a perfect complement to inward-looking analytics.

How is this different than what our agency provides us with?

Some very large agencies have robust research and insight capabilities, but many don’t, since they focus on billable strategy and execution work for clients. Most agencies provide analytics and performance reporting, which is very different from RightMetric’s outward-looking audience and competitor research. RightMetric’s research is often a great complement to your agency’s analytics reporting and can be useful strategic inspiration to both in-house and agency-side marketers.

How customized is your research?

All RightMetric research uses established methodologies to ensure it is accurate, reliable, and actionable; but beyond those guardrails the research is 100% customized to solving your specific challenges in your current context. All research is based on your requests, then it’s up to us to apply the right methodology to get you a custom, actionable answer.

Is your data reliable?

In short, yes absolutely. We continuously seek out the world’s best marketing intelligence data providers, buy the tools, test them, vet them, see where they’re strong, find their weak spots, and only continue using the very best. We invest hundreds of thousands of dollars per year testing and vetting tools so you don’t need to. We’ve also tailored our research methodologies to use a mix of different tools for each piece of research such that data is corroborated from multiple perspectives and the various tools’ weak points are compensated for. If you’re curious about our principle data partners see this article from our knowledge base. Intelligence data is a very nuanced space so if you’d like a more detailed perspective please see Things To Know About Marketing Intelligence Data from our knowledge base.

Can you really get data on any digital channel? TikTok? Podcasts? Email?

In short, yes. If the data exists, we probably have the tool. Sometimes we even have access to data that no tool has yet (ex. TikTok, Podcasts) by utilizing manual observation from our heroic Data Coordination team.

How reliable is your research?

We’ve spent over 5 years developing, testing, and iterating on our research methodologies in the real world. They’ve powered digital strategy for some of the world’s top brands and we’re very confident that our insights are reliable. Feel free to read our testimonials or check out examples of our research in the Insight Library to judge for yourself.

Can I see examples of your research?

Definitely! Feel free to check out examples of our research in the Insight Library to judge for yourself.

How is RightMetric different than a software tool?

RightMetric is a service, not a software. We act as an extension of your team and fill (or augment) the marketing research and insights function at your firm. Using marketing intelligence software tools in-house can be very useful and many of our clients do, but we find that software isn’t a solution for many marketing teams because:

1) Software doesn’t get you that “last mile” from data to actionable insights. You need smart researchers and proven methodologies to apply the tools to create insights.

2) Many expensive software tools end up sitting unused when people get busy. Sound familiar?

3) There are so many tools, they all have weaknesses, and they’re changing all the time. We handled figuring all that out for you.

Are your insights actionable?

Absolutely, yes. We’ve refined our methodologies for years to create research that clearly states the insight and what to do about it. As a bonus, most of our research can be read in under 5 minutes, so you don’t waste any time reading research and can get right back to strategizing and marketing.

Does RightMetric need access to my data or integrate with my martech stack?

Nope! Since RightMetric’s research looks at “everything outside your own four walls” we don’t access or analyze your first party data. We strictly look at external data that measures your audience’s behaviour and competitor’s activities across the internet and outside your own channels. It’s typically a perfect complement to inward-looking analytics.

How much time do I need to invest?

Very little. When you have a research request it typically takes less than 10 minutes to submit. Occasionally, your Insight Success Manager will request a quick 10-15 minute call to clarify any ambiguity before handing the request off to our Research Team.

How fast can you turn around custom research requests?

1-3 weeks. Often closer to 1 week than 3. We can often accommodate “rush” requests as long as they’re not too frequent.

Is RightMetric suitable for agencies?

Yes, absolutely. Some of our most successful clients are agencies. We help them win more business and significantly expand the dollar value of their existing accounts through customized, data-backed audience & competitor research for their clients.

What Our Clients Say

My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher

Vice President

Digital & Analytics

Andrew Donaher

Vice President

Digital & Analytics

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance

Marketing Manager

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Martin Brüeckner

Global Head

Spots Communications

Predictable pricing for unpredictable
digital strategy research needs

What You Get With Every Plan

Research Powered By A Continuously Evolving Tech Stack Of Best-In-Class Tools

Ready to inform your digital strategy with custom research?

Frequently Asked Questions

What Our Clients Say

Ready to inform your digital strategy with custom research?

Predictable pricing for unpredictabledigital strategy research needs

What You Get With Every Plan

Research Powered By A Continuously Evolving Tech Stack Of Best-In-Class Tools

Ready to inform your digital strategy with custom research?

Frequently Asked Questions

What Our Clients Say

Ready to inform your digital strategy with custom research?

Predictable pricing for unpredictable
digital strategy research needs