The social creators who are most influential with your audience
Breakdown of social creators by: Biggest, Most Effective, Hidden Gems, Rising Stars
The most influential podcasts with your audience. Major Players and Hidden Gems
The most influential press & media with your audience. Major Players and Hidden Gems
The top content themes that are resonating with your audience
Low-performing / oversaturated content themes that should be avoided
Production-level insights to reproduce top performing content themes for your own brand
All content insights tailored to the social platform of your choice: TikTok, YouTube, Instagram, etc.
Your competitors' ad spend across all major digital advertising platforms
Your competitors’ ad performance across platforms (CPM, CTR)
Year over year and seasonal trends in competitor ad spend
Highlights whose spend is growing or declining, and at what rate
Whitespace platforms with high attention, low competition, and where generating results is easiest
Which platforms is it easiest vs hardest to generate results on (reach, engagement, building a following)
Social platforms garnering high attention from your audience
Platforms that are oversaturated by competitors
Whitespace platforms with high attention, low competition, and where generating results is easiest
Which platforms is it easiest vs hardest to generate results on (reach, engagement, building a following)
Social platforms garnering high attention from your audience
Platforms that are oversaturated by competitors
Whitespace platforms with high attention, low competition, and where generating results is easiest
Which platforms is it easiest vs hardest to generate results on (reach, engagement, building a following)
Social platforms garnering high attention from your audience
Platforms that are oversaturated by competitors
Tells the story of one top performing omni-channel activation from one brand across all relevant channels, creating a replicable blueprint for what drove it to be a success.
Ties together aspects of the activation across ALL relevant digital channels—paid, earned, shared, and owned to tell the whole story.
Measurable metrics that prove or disprove if the campaign was actually a success, instead of simply luck or good timing.
Compare three campaigns—one per competitor—to show how the 3 brands are approaching advertising the same product line
Campaign spend, and how it trended over time for each competitor
Which ad platforms are being used, and the number of creatives for each
Top creatives, copy, landing pages, and offers for each campaign
Top landing pages and the amount of traffic driven to those pages
High level metrics like CPM and traffic generated
A complete breakdown of where the subject brand invests digital ad spend, and how much
How ad spend & allocation trend over time (YoY and seasonally)
Break down of how the brand is focusing ads and spend across the funnel steps of awareness, consideration, and conversion
Top creatives, copy, landing pages, and offers for each funnel step
Identify opportunities for the ambassador to create content that truly resonates: Based on what their audience is already watching, following, and paying attention to.
Explains best practices for all the most relevant social media platforms.
Highlights low hanging fruit the ambassador can take advantage of to create a greater digital impact.
Includes two quarterly follow up reports to track the ambassador’s performance and progress across social platforms.
Platforms Covered By Advertising Channel Scan™ Research
Examples of
Questions Answered By This Methodology
How to identify the best influencers for my audience
How to identify the best media partners for my audience
Who are the influencers, partners and media outlets we should be working with to claim white space in eSports?
Which podcasts should we sponsor to reach gardening enthusiasts in the UK?
Which fashion brands are the most influential with American millenials?
Which gaming creators reach a predominantly female audience?
What content themes are strongly resonating with my audience on…TikTok, YouTube, Instagram, etc?
What’s going viral, and more importantly, why?
How should we produce top performing content? Video length, editing style, specific subjects, art direction—all the production level insights your content creators need.
Which content themes are oversaturated or performing poorly for my audience? i.e. What should we avoid creating?
How should we activate our editorial strategy across social?
How should our brand show up authentically on emerging social platforms?
How can we appeal to net-new audiences with our social content, versus our core audience?
How can we avoid following the crowd when creating content and blaze our own path, while driving strong digital performance?
How can I inform my digital ad spend allocation based on competitors’ spend?
Where are my competitors focusing their ad spend across platforms?
What’s my competitor's high level ad performance across ad platforms?
How has my competitors’ digital ad spend trended over the past few years?
How does my competitors’ digital ad spend trend seasonally?
Where is my audience spending time and attention across social platforms?
Which platforms offer the best whitespace opportunity?
Which social platforms offer the best opportunity to build an engaged following in today’s landscape?
Which platforms are oversaturated or performing poorly for my audience? i.e. What should we avoid focusing on?
How is all this trending over time?
Where is my audience spending time and attention across social platforms?
Which platforms offer the best whitespace opportunity?
Which social platforms offer the best opportunity to build an engaged following in today’s landscape?
Which platforms are oversaturated or performing poorly for my audience? i.e. What should we avoid focusing on?
How is all this trending over time?
Where is my audience spending time and attention across social platforms?
Which platforms offer the best whitespace opportunity?
Which social platforms offer the best opportunity to build an engaged following in today’s landscape?
Which platforms are oversaturated or performing poorly for my audience? i.e. What should we avoid focusing on?
How is all this trending over time?
How are the top financial brands advertising credit card offers?
How are the fastest growing apparel brands driving brand awareness with ads?
How are bike manufacturers driving ecommerce conversions with digital ads?
Which retail brand has the most effective conversion campaigns?
What is the absolute best, most effective brand awareness campaign from our top competitor this year?
How can we build a successful digital community strategy in the beauty and wellness industry?
What’s the best example of an apparel brand activating a podcast across all other digital channels?
How did our main competitor grow their social media following by 500% this year?
Can you show me the most effective influencer activations in the financial services industry?
How does my top competitor structure their digital advertising funnel?
How much do competing brands invest in digital ad spend?
Which digital ad channels is my competitor investing in across their funnel?
What are my competitor’s top ads, landing pages, and offers across their funnel?
How is all this trending over time?
How can I guide my ambassadors to create the most impactful social media content possible?
How can I guide my ambassadors to take advantage of social media platforms most effectively, utilizing platform best practices.
How can I guide my ambassadors to be the best possible extension of our brand online?
How can I present these insights in a short and simple format that our ambassadors will actually read AND action, with my guidance?
How the Advertising Channel Scan™ Methodology Works
Create a "seed list" of ~10 entities who we know are very influential for our audience.
Use that seed list to drive dozens of searches for related influences in our tools.
Analyze the behaviourof each relatedinfluence’s audience.
Drive more searches for influences based on confirmed audience behaviours.
Verify the influences’ audiences match our target audience.
Sort verified influences into 4 categories.
Measure & Categorize Posts
Sample a large number of social posts to find ones that are significantly outperforming the average.
Identify Top Themes
Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
Measure The Benchmark
Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
Identify & Rank Opportunities
Look at the data and find the content themes that are resonating with the audience based on a set of top creators.
Repeat For Each Platform
Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.
Repeat For Each Platform
Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.
Measure & Categorize Posts
Sample a large number of social posts to find ones that are significantly outperforming the average.
Identify Top Themes
Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
Measure The Benchmark
Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
Identify & Rank Opportunities
Look at the data and find the content themes that are resonating with the audience based on a set of top creators.
Repeat For Each Platform
Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.
Repeat For Each Platform
Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.
Define the Competitors
Measure their digital ad spend across relevant ad platforms
Cross-check spend, impression, and click metrics using multiple data sources
Break down spend by platform and competitor
Highlight top performing platforms and competitors
Highlight seasonal and YoY trends
Define the Audience
Measure their share of attention across platforms
Compare attention across platforms
Define the Competitors
Measure competitors activities and where they're generating results
Overlay competition on top of attention toidentify whitespace
Define the Audience
Measure their share of attention across platforms
Compare attention across platforms
Define the Competitors
Measure competitors activities and where they're generating results
Overlay competition on top of attention toidentify whitespace
Define the Audience
Measure their share of attention across platforms
Compare attention across platforms
Define the Competitors
Measure competitors activities and where they're generating results
Overlay competition on top of attention toidentify whitespace
Define three competitors
Measure their digital ad spend across relevant ad platforms
Cross-check spend, impression, and click metrics using multiple data sources
Isolate campaigns focused on one product line and objective
Measure and compare the effectiveness of those campaigns for the three brands
Highlight the most effective platforms, creatives, copy, offers, and landing pages
Choose One Competitor
Measure their digital ad spend across relevant ad platforms
Cross-check spend, impression, and click metrics using multiple data sources
Break down spend by funnel step and platform
Measure their digital ad spend across relevant ad platforms
Highlight seasonal and YoY trends
Measure growth spikes for competing brands
Identifies the strategy that drove the growth spike
Provides a step-by-step teardown of the winning strategy
Advertising Channel Scan™ Examples From RightMetric’s Insight Library
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