The on-demand research service for brands & agencies that lean into insights

Why We Exist

Research is the cheat code for your strategy

Know the content that will resonate with your audience before you create it.

Know the distribution channels & tactics that are working and not working before you activate them.

Research-as-a-Service

The better way to get audience insights & competitive intelligence

Knowing your target audience and competitive landscape like the back of your hand is critical for making strategic marketing decisions, but…

Marketing intelligence software is expensive, riddled with blindspots, and most importantly— data alone often doesn’t give us the insights we need to take action.

Working with a market research vendor can make research bespoke, but way too often we’re left saying: “So what. How do I apply this?”...after spending thousands of dollars and months of time on an engagement. Slow + expensive does not work to inform digital.

What is RaaS? →

Our Research Capabilities

Insights to inform every part of your strategy

See All Research Capabilities →

Give your marketing and planning teams super powers, literally. Whether it’s content opportunities for your creative team, competitor traffic numbers for your leadership presentation, or a competitor ad funnel breakdown to optimize your paid media; you can rapidly get the insights you need to unlock a more impactful digital strategy.

Use Cases

Data-backed insights to inform every part of your digital strategy

Let’s face it: traditional approaches to informing digital strategy with market research are slow and outdated. With few alternatives, and the digital landscape evolving faster than ever, we’ve been forced to inform our strategies on hunches and half-baked data points for too long. Stop guessing, and start verifying assumptions with insights—quickly, simply, and cost effectively.

Inform Content Strategy

Inform Content Strategy

Let data guide your creative genius.

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Inform Social Strategy

Inform Social Strategy

Supercharge your audience growth & engagement.

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Inform Influencer & Ambassador Strategy

Inform Influencer & Ambassador Strategy

Identify perfect partners & inform 10x activations.

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Inform Digital Advertising Strategy

Inform Digital Advertising Strategy

Insights to optimize targeting, ROAS, & media mix.

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Inform Retention Strategy

Inform Retention Strategy

Insights to turn one-time customers into life-long fans.

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Inform Overall Digital Strategy

Inform Overall Digital Strategy

Identify whitespace opportunities for your brand.

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The Three Pillars of RaaS

What makes Research-as-a-Service the smartest choice?

Think of all the pain of working with no data & insights, or worse—incorrect data & “insights”. Now, forget them. Working with the biggest brands, we’ve perfected the recipe for getting impactful, actionable audience & competitive insights to inform your strategy.

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CUSTOM INSIGHTS

On your audience & competitors

Leveraging reliable, 
pre-vetted data from the world’s best marketing intelligence data providers.

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ON-DEMAND

Fast, & only when 
you need it

Speed matters immensely with insights, and they’re often needed last-minute. With RaaS, that’s no problem.

COST EFFECTIVE

Unique subscription model

That scales up and down with your needs, for less than the cost of a single employee.

THE BEST SOLUTION

Research-as-a-Service

Let’s talk about how RaaS can make your life so much easier!

Book a call

Our Approach

There is a better, more efficient way to inform your digital strategy with data & insights

We Buy the Data

6x Cheaper. Less Risky.

We Do the Research

Save 100s Of Hours.

We Get It To You Fast

Avg. 2 Week Turnaround.

We Customize It To Your Client

Immediately Actionable.

We Buy the Data

Easy To Get Started.

Flexible Engagements

6x Cheaper. Less Risky.

All The Data Tools,
6x Less Cost

Customized to Your Audience & Competitors = Actionable

100% Done For You, Fast & No Headcount

Our Data

Leverage 15+ world-class 
marketing intelligence data sets with one cost-effective subscription

The best marketers verify their assumptions and let data guide their creative genius—not replace it. But good, reliable audience and competitor data is shockingly expensive, and riddled with blind spots. Most importantly— data alone often doesn’t give us the insights we need to take action. That’s where Research-as-a-Service shines. We handle vetting, buying, and cleaning the data and derive actionable insights, so you can nail the high value strategy work.

Our Process

How it works

01

Submit Your Research Briefs

02

We Apply Our Data + Methodologies

03

Get Your Research Back In 1-3 Weeks

Our Approach

Request research through our convenient platform + get support from your strategy advisor to action it

RightMetric isn’t a software, it’s a service—just a very convenient one. We do all the data and research heavy lifting for you, but we don’t deliver reports then *poof* and disappear. Your dedicated strategy advisor is a true insights partner that helps you choose the most impactful research projects to undertake, interpret the results, and take action.

Results

Results you can expect with Research-as-a-Service

See customer stories →

Identify the
whitespace

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Lululemon case study →

Find your audience & competitive whitespace to maximize the impact of your marketing dollars

LIGHTNING FAST

2 Weeks

Avg. turnaround time on custom insight projects.

Learn how it works →
IMPACTFUL

+64%

increase in traffic YoY

ATB Financial case study →
SAVE TIME

100s

Red Bull case study →

Hours saved on time-consuming research for your team every month

COST EFFECTIVE

6x

Cost reduction vs low-ROI software subscriptions 

See pricing →

Verify assumptions

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With a complete, data-informed view of your target audiences and competitors online—without the blindspots.

Lululemon case study →

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance
Marketing Manager

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance
Marketing Manager

Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.

Andrew Donaher
Vice President Digital & Analytics

Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.

Andrew Donaher
Vice President Digital & Analytics

Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.

Jaime Parsons
ATB Financial

Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.

Jaime Parsons
ATB Financial

Partnering with RightMetric has been pivotal in improving our client's media strategies

Gemma Philpott
Associate Director of Strategy

Partnering with RightMetric has been pivotal in improving our client's media strategies

Gemma Philpott
Associate Director of Strategy

The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.

Samantha Rayner
Director of Marketing

The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.

Samantha Rayner
Director of Marketing

The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!

Mark Stuart
Senior Social Media Analyst

The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!

Mark Stuart
Senior Social Media Analyst

We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.

Gabe Authier
Global Brand Manager

We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.

Gabe Authier
Global Brand Manager

See Examples of Our Research

Explore the Insight Library →

Imagine having customized, actionable, and timely research powering your strategic planning process, every time

Objectives

Strategy

Execution

Analysis

Let’s Work Together

Uncover Opportunities To 10X Your Digital Strategy

With on-demand research, fully customized to your needs.