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Holistic Digital Marketing Intelligence

We help marketing leaders 'see outside their own four walls’, spot trends, and inform decisions that drive brand performance.

Subscription market research that answers 3 key questions:‍

• Where does our audience hang out online?
• How does our brand stack up against competitors & the market?
• What are the strategies & tactics we can use to best reach our audience?

Here’s how it works…

We help our clients in three ways

Benchmark Competitors’ Digital Performance

Identify Winning Strategies That Are Driving Results

Deconstruct & Explain Winning Strategies In-Depth

By partnering with 20+ best in class data providers we can look across the entire spectrum of digital marketing in almost any industry vertical.

Reports are structured in three parts

Competitor Dashboards

A one page dashboard that benchmarks a competitors’ digital metrics, while highlighting metrics that are quickly changing or otherwise need attention.

Channel Overviews

Explains what’s happening for an industry vertical across each digital marketing channel: Web, Email, Advertising, Search, Social, and Apps.

Case Studies

Visual data stories that deconstruct the winning digital marketing strategies happening across the industry vertical right now. Every relevant detail of a winning strategy is explored.

In other words, our research shows...

Who’s winning and losing in your industry.

Why they’re winning and losing.

Exactly what you can do to win more, lose less.

In all the places that matter to marketers

Content

Advertising

Social

Web

Email

Apps

Growth-oriented B2C brands are already RightMetric subscribers

“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.”

Samantha Rayner, Director of Marketing

“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.”

Andrew Donaher, Managing Director, Data & Analytics

“RightMetric’s work helped us understand exactly where Vancity stood in relation to our competitors and market leaders which enabled us to reconstruct the best elements of their strategies to push our social and digital to the next level.”

Kate Drance, Marketing Manager

“RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Martin Brüeckner, Global Head of Sports Communications