“Once Vuori began offering a 20% order discount to new email subscribers, Vuori’s email list grew very significantly (+35%) between May and June, adding just over 40K new subscribers.
Naturally, any brand considering a strong email acquisition should be very aware of their customer LTV and the payback period of such an offer, but Vuori’s example (and execution) illustrates that this tactic works.”
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RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.”