Get custom audience & competitor research in days, not months
With a RightMetric partnership, you gain access to all our insights services
Audience Research
Competitive Intel
13,000
Content Opportunities
Featured Insights
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Inside Chime’s Growth Engine
A US neobank just added 20M+ users by removing fees, shame, and complexity. We broke down what Chime did differently and what traditional financial institutions can learn from it.
Free Market Report: Banking on Millennial Newcomers
Discover How Financial Brands Can Capture and Keep This High-Value Segment
TikTok Shop Insights
In today’s fast-changing eCommerce landscape, understanding the unique dynamics of emerging platforms like TikTok Shop is crucial for brands looking to capitalize
What's in a RightMetric report?
Audience Insights
Get a clear picture of your audience’s online behaviour by pulling together data from search, social, web, and apps
Actionable recommendations to reach & grow your audience online by uncovering their most engaged social platforms, websites, influencers, podcasts, email newsletters, and more.
Competitor Intel
Pull back the curtain to see your competitors’ actual digital metrics like traffic, ad spend, campaign performance, and more
Actionable recommendations based on what’s working and not working for your top competitors
Content Opportunities
Find the hidden content opportunities that are already resonating with your target audience before your competitors do
Actionable recommendations on content to create (and not create!), plus clear creative direction for your team or agency
How Does it Work?
Pick Your Report(s)
Competitors, Audience, Content; or all three. Wherever you need data to inform your strategy.
Complete Onboarding
Hop on a quick call to answer questions about your target audience & competitors so we can get started.
Analysis
We analyze your audience & competitors, surface insights, and provide actionable recommendations.
Get Your Report
Our team sends over the concise, actionable report for your review.
Take Action
Implement your RightMetric recommendations incrementally and test where relevant!
Build your digital strategy on facts, not assumptions
RightMetric research ties together data from 25+ marketing intelligence tools in a short, actionable deliverable that’s fully customized to your brief, ensuring you’ll always have the facts when informing your digital strategy.
Identify the best places to reach your audience online.
Find whitespace opportunities with high audience attention and low competition
Across websites, search, social, podcasts, newsletters, and more
Scan competitors to uncover opportunities to drive growth
Measure and isolate what’s already working across all channels.
Find the content that’s already resonating with your target audience
What makes RightMetric different?
Every piece of research is customized to your brief
RightMetric reports are on-demand and customized to your brief. We use established methodologies but apply them to your specific brand, target audiences, and competitors.
The deliverable is a 100% customized answer to your specific digital strategy challenge."
Fast turnarounds, simple process
Submit your research briefs. Then get custom research in 1-3 weeks. It’s that simple! Or we can book a call to help you brief in research
Leverage 15+ world-class marketing intelligence data sets with one cost-effective subscription
The best marketers verify their assumptions and let data guide their creative genius—not replace it. But good, reliable audience and competitor data is shockingly expensive, and riddled with blind spots. Most importantly— data alone often doesn’t give us the insights we need to take action. That’s where Research-as-a-Service shines. We handle vetting, buying, and cleaning the data and derive actionable insights, so you can nail the high value strategy work.
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We're your insights partner
RightMetric's insights service goes far beyond generating insights reports. Our team works with you the whole way to correctly scope research it, deliver it on time and on budget, present the findings to your team, answer questions, and identify action items based on the research. We're with you the whole way.
Results
Proven to Drive Real Impact for Your Brand
Identify the
whitespace
Find your audience & competitive whitespace to maximize the impact of your marketing dollars
Verify assumptions
With a complete, data-informed view of your target audiences and competitors online—without the blindspots.
RightMetric gave us a new, data-driven lens on how our athletes and potential athletes show up online. Their insights helped us prioritize athlete partnerships with real business impact.
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.
Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.
Partnering with RightMetric has been pivotal in improving our client's media strategies.
The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.
We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.
