Audience & competitor insights that fuel growth
Research-as-a-Service
The better way to get audience insights & competitive intelligence
Knowing your target audience and competitive landscape like the back of your hand is critical for making strategic marketing decisions, but…
Marketing intelligence software is expensive, riddled with blindspots, and most importantly— data alone often doesn’t give us the insights we need to take action.
Working with a market research vendor can make research bespoke, but way too often we’re left saying: “So what. How do I apply this?”...after spending thousands of dollars and months of time on an engagement. Slow + expensive does not work to inform digital.
Use Cases
Data-backed insights to inform every part of your digital strategy
Let’s face it: traditional approaches to informing digital strategy with market research are slow and outdated. With few alternatives, and the digital landscape evolving faster than ever, we’ve been forced to inform our strategies on hunches and half-baked data points for too long. Stop guessing, and start verifying assumptions with insights—quickly, simply, and cost effectively.
Inform Influencer & Ambassador Strategy
Identify perfect partners & inform 10x activations.
The Three Pillars of RaaS
What makes Research-as-a-Service the smartest choice?
Think of all the pain of working with no data & insights, or worse—incorrect data & “insights”. Now, forget them. Working with the biggest brands, we’ve perfected the recipe for getting impactful, actionable audience & competitive insights to inform your strategy.
On your audience & competitors
Leveraging reliable, pre-vetted data from the world’s best marketing intelligence data providers.
Fast, & only when you need it
Speed matters immensely with insights, and they’re often needed last-minute. With RaaS, that’s no problem.
Unique subscription model
That scales up and down with your needs, for less than the cost of a single employee.
Research-as-a-Service
Let’s talk about how RaaS can make your life so much easier!
Book a demo
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Our Data
Leverage 15+ world-class marketing intelligence data sets with one cost-effective subscription
The best marketers verify their assumptions and let data guide their creative genius—not replace it. But good, reliable audience and competitor data is shockingly expensive, and riddled with blind spots. Most importantly— data alone often doesn’t give us the insights we need to take action. That’s where Research-as-a-Service shines. We handle vetting, buying, and cleaning the data and derive actionable insights, so you can nail the high value strategy work.
How it works
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Our Approach
Request research through our convenient platform + get support from your strategy advisor to action it
RightMetric isn’t a software, it’s a service—just a very convenient one. We do all the data and research heavy lifting for you, but we don’t deliver reports then *poof* and disappear. Your dedicated strategy advisor is a true insights partner that helps you choose the most impactful research projects to undertake, interpret the results, and take action.
Results
Results you can expect with Research-as-a-Service
Identify the
whitespace
Find your audience & competitive whitespace to maximize the impact of your marketing dollars
Verify assumptions
With a complete, data-informed view of your target audiences and competitors online—without the blindspots.
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.
Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.
Partnering with RightMetric has been pivotal in improving our client's media strategies
The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.
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Imagine having customized, actionable, and timely research powering your strategic planning process, every time
Objectives
Research
Strategy
Execution
Analysis
Uncover Opportunities To 10X Your Digital Strategy
With on-demand research, fully customized to your needs.
