Research-as-a-Service - The Better Way to Get Insights
The better way to get audience
insights & competitive intel
Free yourself from the shackles of expensive, blindspot-ridden software and time consuming desk research—unlock speed and scale. Discover RightMetric’s Research-as-a-Service (RaaS) solution, an entirely new model built for ambitious marketing and insights teams.
We know your pain
Knowing your target audience and competitive landscape like the back of your hand is critical for making strategic marketing decisions, but…
Marketing intelligence software is expensive, riddled with blindspots, and most importantly— data alone often doesn’t give us the insights we need to take action.
Working with a market research vendor can make research bespoke, but way too often we’re left saying: “So what. How do I apply this?”...after spending thousands of dollars and months of time on an engagement. Slow + expensive does not work to inform digital.
Bridging the gap between
marketers and insights
It’s no secret that the relationship between marketing & insights teams can get… spicy at times. With one side demanding speed & actionability and the other striving for quality without compromise while living under a mountain of requests, RaaS is the ultimate solution to reduce friction and keep everybody happy.
For Marketers
to reach new and existing audiences
with deep audience insights
for competitors
plan strategy with confidence
get insights fast, move onto execution
the cost of a single junior team member
For Insights Folks
on time-consuming manual research
by replacing low-ROI software subscriptions
get access to data from 20+ sources for one low price
to multiple teams, regions, & languages
delivering custom insights in 1-2 weeks
the cost of a single junior team member
Fuel better strategy with actionable
audience & competitive insights
Identify the
whitespace
Find your audience & competitive whitespace to maximize the impact of your marketing dollars
Verify assumptions
With a complete, data-informed view of your target audiences and competitors online—without the blindspots.
What makes Research-as-a-Service the smartest choice?
What makes Research-as-a-Service the smartest choice?
Think of all the pain of working with no data & insights, or worse—incorrect data & “insights”. Now, forget them. Working with the biggest brands, we’ve perfected the recipe for getting impactful, actionable audience & competitive insights to inform your strategy.
On your audience & competitors
Leveraging reliable, pre-vetted data from the world’s best marketing intelligence data providers.
Fast, & only when you need it
Speed matters immensely with insights, and they’re often needed last-minute. With RaaS, that’s no problem.
Unique subscription model
That scales up and down with your needs, for less than the cost of a single employee.
Research-as-a-Service
Let’s talk about how RaaS can make your life so much easier!
Book a callSoftware or traditional market research? Neither
Let’s face it: traditional approaches to informing digital strategy with market research are outdated. Developed in a bygone era, they are ill-suited for today's fast-paced digital landscape that demands speed, adaptability, and actionability. Embrace Research-as-Service with RightMetric!
Internal Insights
Insights teams are critical, but they’re chronically under-resourced and always too busy to meet demand. We support them to scale.
Agencies
Insights are hard, and most agencies can’t focus on having the right data, staff, and methods to go deep.
Research-as-a-Service
RaaS is an always-on, subscription-based service enabled by technology to deliver actionable audience & competitive insights at scale.
With on-demand, data-backed audience & competitive insights to identify whitespace opportunities; plus a clear & flexible pricing model, it’s the better way to inform your digital growth strategy.
Marketing intelligence software
The right data is essential, but software doesn’t go the last mile to actionable insights. Plus, blindspots are always an issue. The tech stack gets super expensive.
Traditional market research
Between the slow contract process, kick off, and extra fluff—insights often take 6+ months, and still can’t provide the answers digital strategists need.
Our Customers Are Obsessed With
Building Their Digital Strategy Based On Facts
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
Kate Drance
My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.
Andrew Donaher
Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.
Jaime Parsons
Partnering with RightMetric has been pivotal in improving our client's media strategies
Gemma Philpott
The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.
Samantha Rayner
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
Mark Stuart
We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.
Gabe Authier
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”
Andrew Donaher
Digital & Analytics
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”
Andrew Donaher
Digital & Analytics
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”
Andrew Donaher
Digital & Analytics
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”
Andrew Donaher
Digital & Analytics
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”
Andrew Donaher
Digital & Analytics
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”
Andrew Donaher
Digital & Analytics
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”
Martin Brüeckner
Spots Communications
My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.
Andrew Donaher
Digital & Analytics
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
Kate Drance
