rightmetric
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Discover raas

Research-as-a-Service - The Better Way to Get Insights

The better way to get audience
insights & competitive intel

Free yourself from the shackles of expensive, blindspot-ridden software and time consuming desk research—unlock speed and scale. Discover RightMetric’s Research-as-a-Service (RaaS) solution, an entirely new model built for ambitious marketing and insights teams.

ARE YOU A MARKETING OR INSIGHTS LEADER?

We know your pain

Knowing your target audience and competitive landscape like the back of your hand is critical for making strategic marketing decisions, but…

Marketing intelligence software is expensive, riddled with blindspots, and most importantly— data alone often doesn’t give us the insights we need to take action.

Working with a market research vendor can make research bespoke, but way too often we’re left saying: “So what. How do I apply this?”...after spending thousands of dollars and months of time on an engagement. Slow + expensive does not work to inform digital.

BENEFITS FOR BOTH SIDES

Bridging the gap between 

marketers and insights

It’s no secret that the relationship between marketing & insights teams can get… spicy at times. With one side demanding speed & actionability and the other striving for quality without compromise while living under a mountain of requests, RaaS is the ultimate solution to reduce friction and keep everybody happy.

woman in formal suit

For Marketers

Identify whitespace 
to reach new and existing audiences
Inform effective content
with deep audience insights
See what’s working & not working
for competitors
Verify assumptions 
plan strategy with confidence
Move 3x faster
get insights fast, move onto execution
For less than 
the cost of a single junior team member

For Insights Folks

Save 100s of hours 
on time-consuming manual research
Cut costs 6x 
by replacing low-ROI software subscriptions
Fill blind spots
get access to data from 20+ sources for one low price
Scale insights 
to multiple teams, regions, & languages
Move 3x faster
delivering custom insights in 1-2 weeks
For less than 
the cost of a single junior team member
woman smiling - rightmetric
BOOST YOUR RESULTS WITH RAAS

Fuel better strategy with actionable
audience & competitive insights

See for yourself

Identify the
whitespace

graph mockup - rightmetric
Lululemon case study →

Find your audience & competitive whitespace to maximize the impact of your marketing dollars

LIGHTNING FAST

2 Weeks

Avg. turnaround time on custom insight projects.

Learn how it works →
IMPACTFUL

+64%

increase in traffic YoY

ATB Financial case study →
SAVE TIME

100s

Red Bull case study →

Hours saved on time-consuming research for your team every month

COST EFFECTIVE

6x

Cost reduction vs low-ROI software subscriptions 

See pricing →

Verify assumptions

graph mockup - rightmetric

With a complete, data-informed view of your target audiences and competitors online—without the blindspots.

Lululemon case study →
THE THREE PILLARS OF RAAS

What makes Research-as-a-Service the smartest choice?

What makes Research-as-a-Service 
the smartest choice?

Think of all the pain of working with no data & insights, or worse—incorrect data & “insights”. Now, forget them. Working with the biggest brands, we’ve perfected the recipe for getting impactful, actionable audience & competitive insights to inform your strategy.

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CUSTOM INSIGHTS

On your audience & competitors

Leveraging reliable, 
pre-vetted data from the world’s best marketing intelligence data providers.

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ON-DEMAND

Fast, & only when 
you need it

Speed matters immensely with insights, and they’re often needed last-minute. With RaaS, that’s no problem.

COST EFFECTIVE

Unique subscription model

That scales up and down with your needs, for less than the cost of a single employee.

THE BEST SOLUTION

Research-as-a-Service

Let’s talk about how RaaS can make your life so much easier!

Book a call
JOIN THE INSIGHTS REVOLUTION

Software or traditional market research? Neither

Let’s face it: traditional approaches to informing digital strategy with market research are outdated. Developed in a bygone era, they are ill-suited for today's fast-paced digital landscape that demands speed, adaptability, and actionability. Embrace Research-as-Service with RightMetric!

Book a call

Internal Insights

Insights teams are critical, but they’re chronically under-resourced and always too busy to meet demand. We support them to scale. 

Agencies

Insights are hard, and most agencies can’t focus on having the right data, staff, and methods to go deep. 

THE BETTER WAY

Research-as-a-Service

RaaS is an always-on, subscription-based service enabled by technology to deliver actionable audience & competitive insights at scale.

With on-demand, data-backed audience & competitive insights to identify whitespace opportunities; plus a clear & flexible pricing model, it’s the better way to inform your digital growth strategy.

Marketing intelligence software

The right data is essential, but software doesn’t go the last mile to actionable insights. Plus, blindspots are always an issue. The tech stack gets super expensive.

Traditional market research

Between the slow contract process, kick off, and extra fluff—insights often take 
6+ months, and still can’t provide the answers digital strategists need. 

Our Customers Are Obsessed With
Building Their Digital Strategy Based On Facts

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance

Marketing Manager

My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher

Vice President Digital & Analytics

Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.

Jaime Parsons

ATB Financial

Partnering with RightMetric has been pivotal in improving our client's media strategies

Gemma Philpott

Associate Director of Strategy

The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.

Samantha Rayner

Director of Marketing

The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!

Mark Stuart

Senior Social Media Analyst

We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.

Gabe Authier

Global Brand Manager

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Andrew D testimonial headshot

Andrew Donaher

Vice President
Digital & Analytics

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Andrew D testimonial headshot
Andrew Donaher
Vice President
Digital & Analytics

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Andrew D testimonial headshot
Andrew Donaher
Vice President
Digital & Analytics

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Andrew D testimonial headshot
Andrew Donaher
Vice President
Digital & Analytics

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Andrew D testimonial headshot
Andrew Donaher
Vice President
Digital & Analytics

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Andrew D testimonial headshot
Andrew Donaher
Vice President
Digital & Analytics

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Martin B testimonial headshot
Martin Brüeckner
Global Head
Spots Communications

My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew D testimonial headshot
Andrew Donaher
Vice President
Digital & Analytics

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate D testimonial headshot
Kate Drance
Marketing Manager

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate D testimonial headshot
Kate Drance
Marketing Manager

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate D testimonial headshot
Kate Drance
Marketing Manager

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate D testimonial headshot
Kate Drance
Marketing Manager

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.”

Martin B testimonial headshot
Martin Brüeckner
Global Head
Spots Communications

My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew D testimonial headshot
Andrew Donaher
Vice President
Digital & Analytics

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate D testimonial headshot
Kate Drance
Marketing Manager
Let’s Work Together

Uncover Opportunities To 10X Your Digital Strategy

With on-demand research, fully customized to your needs.