Research & White Papers

Steal Chime’s Playbook: Built for Canadian Growth

A 74-slide report reverse-engineering how Chime scaled to 22M users and how you can apply it to your Canadian bank, credit union, or fintech brand.

Chime has disrupted the US banking sector with its digital-
first approach and focus on underserved audiences. This report provides actionable strategies for Canadian financial institutions seeking to stay competitive in a rapidly evolving landscape.

What’s Inside This Exclusive Report?

Who Chime's real audience is and why it matters (hint: it's not who you think)
How Chime turned pain points into product design
The content playbook that builds emotional trust and cultural fluency
Where Chime shows up online and why it works
Where traditional financial institutions are falling behind
Why Canadian banks can't ignore this moment
A 90-180 day action plan for Canadian financial institutions

What People Are Saying

"We actually have an ex-Chime Director and he felt the insights were pretty spot-on. I'm circulating this report internally to explore future deployment." — Head of Digital Performance, Global Payments Provider
"THANK YOU! Great thought-starters for our business— I've passed the deck to colleagues." — Director, Product Insights, Top Canadian Bank
"Really interesting case study. My key takeaway—how Chime connects with audiences through a non-traditional approach. I shared it with my banking team." — VP Marketing, Top Canadian Bank

Ready to dominate this high-value audience before your competitors do? Download the Full Report Now.