Brand Marketing Teams - RightMetric
Brand Marketers
Get custom audience & competitor reports that uncover key opportunities for your digital strategy.
DATA BACKED INSIGHTS TO:
Understand your target audience to reach them better
See what’s working for competitors
Inform a content strategy that resonates
What’s in a RightMetric Report?
Competitor Intel
Pull back the curtain to see your competitors’ actual digital metrics like traffic, ad spend, campaign performance, and more
Actionable recommendations based on what’s working and not working for your top competitors
Audience Insights
Get a clear picture of your audience’s online behaviour by pulling together data from search, social, web, and apps
Actionable recommendations to reach & grow your audience online by uncovering their most engaged social platforms, websites, influencers, podcasts, email newsletters, and more.
Content Opportunities
Find the hidden content opportunities that are already resonating with your target audience before your competitors do
Actionable recommendations on content to create (and not create!), plus clear creative direction for your team or agency
RightMetric helps us quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on
The analysis supported the strategy development of our largest new product launch of the year and our highest sell through—ever.
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
3 Key reports to fuel your digital strategy.
Competitor Snapshot™
Identify competitive opportunities by measuring your top 5 competitors across the digital landscape—who’s winning, what’s working, and why?
40-50 slides | 5 min read time
For your top 5 competitors, see their key metrics across 9 digital areas:
- Positioning & Messaging
- Site & Traffic
- Digital Advertising
- Referrals & Partnerships
- Organic Search & SEO
- Social Media
- Content
- Email Marketing
- Targeting & Demographics
Winners, losers, and whitespace in each area
How everything listed above is trending over time
What’s propelling the winners (top campaigns, creative, messaging, spend insights, and more)
Order now to get your report in 1-2 weeks
Audience Profile™
Find all the best ways to reach & grow your audience online by uncovering their most engaged social platforms, websites, influencers, podcasts, email newsletters, and more.
15 - 25 slides | 4 minute read time
Full demo, geo, and psychographic breakdown of the audience to inform segmentation
Identify the websites, social platforms, podcasts, and newsletters where the spend time and focus their attention
Uncover the press, media, brands, and influencers they’re already engaged with
Highlight their key likes, dislikes, and emotional drivers to inform your strategy.
Order now to get your report in 1-2 weeks
Content Analysis™
Surface high impact, low competition content opportunities for your target audience—plus a one-page cheatsheet on each content opportunity for your creative team.
15 - 20 slides | 3 minute read time
Identify the top themes and formats for the audience across all platforms
A cheat sheet on each top performing theme for your creative team / agency
Recommendations to leverage each platform, theme, and format to grow your audience
Order now to get your report in 1-2 weeks
60-Day Money
Back Guarantee.
We guarantee your RightMetric experience will be valuable. If you don't agree, let us know and we'll give you a 100% refund, no questions asked. See terms of use for more info.
How Does it Work?
Pick Your Report(s)
Competitors, Audience, Content; or all three. Wherever you need data to inform your strategy.
Onboarding
Hop on a quick call to answer questions about your target audience & competitors so we can get started.
Analysis
We analyze your audience & competitors, surface insights, and provide actionable recommendations.
Get Your Report
Our team sends over the concise, actionable report for your review.
Take Action
Implement your RightMetric recommendations incrementally and test where relevant!
Trusted by data-informed marketers everywhere.
Build your digital strategy on facts, not assumptions.
Our research ties together data from 15+ marketing intelligence tools in a short, actionable deliverable that’s fully customized to your brief, ensuring you’ll always have the facts when informing your digital strategy.
Uncover opportunities to drive growth
Measure and isolate what’s already working across all channels.
Look outside your own
four walls at your digital landscape
Benchmark against competitors and challenger brands to inform where you focus.
Every piece of research, customized to your brief
