Our Approach
A Workplace That's Calm, Equitable, and Free





RightMetric Facts


Our Story
After experiencing firsthand how expensive, time consuming, and unreliable marketing research was, we created RightMetric. Our goal was to make world class digital strategy research that was fast, simple, and reliable. The way it should be.
Today RightMetric’s on-demand research supports leading brands and agencies worldwide, including Red Bull, The North Face, and Lululemon.
Our Core Values

Freedom
We work to live, not live to work. We're serious about our responsibilities to ourselves and our clients; but family, friends, and personal wellbeing come first.

Empathy
We genuinely care about each other, our customers, and our world. We always strive to lift others up, not put them down.

Passion
We have a true fascination with digital marketing strategy. If we didn't, work would be boring.

Be Real
We're all weird, flawed, humans. We're willing to be vulnerable and be our true selves at work. We don't tolerate fakeness.

Radical Candour
We give, seek, and implement respectful and constructive feedback proactively.

Ownership
We hold our work to an extremely high standard & take sole responsibility for it.

Calm & Flexible
We strive for structure, realistic deadlines, & respecting boundaries, but are willing to hustle & deliver when Murphy's law kicks in.

Proven Systems
We don't fly by the seat of our pants. We find the best way to do things & repeat that process.

Strong Beliefs, Loosely Held
We care a lot & share our opinions, but will change them if presented with reliable evidence to the contrary.
Our Leaders

Prev. Red Bull, Aritzia, Arc'teryx.For speaking engagements, please contact Talent Bureau

Prev. Wanderings (Acq.), Vendasta Technologies.

Prev. Aritzia, Rethink, Noise Digital, Johnson & Johnson
RightMetric In The Press

"What's one marketing-related podcast you'd recommend? What's Working in Marketing by RightMetric...
"Maximize Your Marketing Efforts by "Fishing Where The Fish Are"

"The Top 26 startups announced for 2021..."