A Better Digital Strategy Research Service For You

Our Approach

Much Faster
1-3 Weeks
Turnaround on fully-custom research projects
Cut Costs
Reduction in cost per research project
Save Time
15 Min
Avg. time to brief a custom research project
NPS 8.7
Average NPS from RightMetric customers

A Workplace That's Calm, Equitable, and Free

Highly knowledgeable, experienced and passionate people. Everyone on the team is genuinely kind and collaborates well together
Digital Intelligence Specialist
Great Clients: You get to work with some super cool and leading-edge brands
Digital Strategy Researcher
Leadership that actively listens to feedback from the team
Digital Strategy Researcher
Work-life balance is not only preached but respected.
Digital Strategy Researcher
Efficient Workflow: We have minimal meetings and only meet when necessary.
Digital Strategy Researcher

RightMetric Facts

Headquartered in Vancouver, British Columbia
Fully remote team of 15+
Over 5000 pages of custom research completed
World's only on-demand provider of custom digital strategy research

Our Story

After experiencing firsthand how expensive, time consuming, and unreliable marketing research was, we created RightMetric. Our goal was to make world class digital strategy research that was fast, simple, and reliable. The way it should be.

Today RightMetric’s on-demand research supports leading brands and agencies worldwide, including Red Bull, The North Face, and Lululemon.

Our Core Values


We work to live, not live to work. We're serious about our responsibilities to ourselves and our clients; but family, friends, and personal wellbeing come first.


We genuinely care about each other, our customers, and our world. We always strive to lift others up, not put them down.


We have a true fascination with digital marketing strategy. If we didn't, work would be boring.

Be Real

We're all weird, flawed, humans. We're willing to be vulnerable and be our true selves at work. We don't tolerate fakeness.

Radical Candour

We give, seek, and implement respectful and constructive feedback proactively.


We hold our work to an extremely high standard & take sole responsibility for it.

Calm & Flexible

We strive for structure, realistic deadlines, & respecting boundaries, but are willing to hustle & deliver when Murphy's law kicks in.

Proven Systems

We don't fly by the seat of our pants. We find the best way to do things & repeat that process.

Strong Beliefs, Loosely Held

We care a lot & share our opinions, but will change them if presented with reliable evidence to the contrary.

Our Leaders

Charlie Grinnell

Prev. Red Bull, Aritzia, Arc'teryx.For speaking engagements, please contact Talent Bureau

Evan Knight
Founder & Head of Growth

Prev. Wanderings (Acq.), Vendasta Technologies.

Rose Koo
Head of Research

Prev. Aritzia, Rethink, Noise Digital, Johnson & Johnson

Lena Secord

Prev. Dawson Group, McKesson, Western Financial Group

RightMetric In The Press

"What's one marketing-related podcast you'd recommend? What's Working in Marketing by RightMetric...

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"Maximize Your Marketing Efforts by "Fishing Where The Fish Are"

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"The Top 26 startups announced for 2021..."

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Interested in Joining Our Team?

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