Get insider insights about the best marketing strategies delivered to your inbox.

We’re a small team that powers big insights using data.

RightMetric provides competitive & audience insights that make confident decisions easier for marketing strategists.

Our Mission

Make our customers’ lives more calm & confident

Marketing strategists have tough jobs. They need to share a story, be authentic, make sales, master dozens of disciplines & make them all work together. We take a straightforward and truthful approach to sharing insights that lead to confident decisions. Buzzwords and fluff are our worst enemies.

Work in a way that supports freedom and fulfillment

A lot of us are fed up about the BS at work. Unfair pay, inflexible hours, lack of transparent decision-making, institutionalized chaos. No workplace is perfect, including ours, but it’s our mission to make life at RightMetric as calm, fair, and fulfilling as possible.

Our Values

Strong beliefs, loosely held
Build the robot, don’t be the robot
Default to Transparency
Default to Action
Be Human
Passion for the Internet + Marketing
Insist on Excellence

Our Leaders

Charlie Grinnell
CEO

Prev. Red Bull, Aritzia, Arc’teryx
Represented by Talent Bureau

Evan Knight
COO

Prev. Vendasta Technologies, Wanderings (acq.)