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Gemma Philpott

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“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
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The Best (and Worst) Social Channels to Reach the Ocean Conservation Audience in Q1 2024
Q1 2024
Social Whitespace Map™

The Best (and Worst) Social Channels to Reach the Ocean Conservation Audience in Q1 2024

Facebook
Instagram
TikTok
Twitter
YouTube
Free Account
Custom Insights
The Top Wealth Management Advertising Campaigns for Banks in 2023
Q1 2024
Ad Campaign Comparison™

The Top Wealth Management Advertising Campaigns for Banks in 2023

Display Ads
Facebook
Instagram
Search
Snapchat
Free Account
Custom Insights
Competitor Digital Snapshot Report™ Cycling Retailers Q1 2024
Q1 2024
Competitor Snapshot Report™

Competitor Digital Snapshot Report™ Cycling Retailers Q1 2024

Display Ads
Facebook
Instagram
Paid Search
TikTok
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How Servus & Scotiabank are Driving Brand Salience in 2023
Q1 2024
Activation Teardown™

How Servus & Scotiabank are Driving Brand Salience in 2023

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Facebook
Instagram
Search
TikTok
Free Account
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Top Messaging Themes That Connect with the Conservation Audience
Q1 2024
Messaging Map™

Top Messaging Themes That Connect with the Conservation Audience

Email
Facebook
Instagram
Site & eCommerce
TikTok
Free Account
Custom Insights
How to Stand Out in the Flavoured Air Diffuser Space
Q4 2023
Competitor Snapshot Report™

How to Stand Out in the Flavoured Air Diffuser Space

Email
Instagram
Pinterest
Site & eCommerce
TikTok
Free Account
Custom Insights
How to Expand Environmental Messaging to New Audiences
Free Account
Custom Insights
Competitor Digital Snapshot Report™  Ocean Conservation
Q4 2023
Competitor Snapshot Report™

Competitor Digital Snapshot Report™ Ocean Conservation

Display Ads
Instagram
OTT
Paid Search
Snapchat
Free Account
Custom Insights
Social Content Opportunities For the Luxury Travel Audience in Q4 2023
Q4 2023
Social Content Opportunity Analysis™

Social Content Opportunities For the Luxury Travel Audience in Q4 2023

Facebook
Instagram
TikTok
Free Account
Custom Insights
How Spotify’s Mid-Form Content Generated 10.7M Views in 2 Years
Q4 2023
Ad Campaign Comparison™

How Spotify’s Mid-Form Content Generated 10.7M Views in 2 Years

Instagram
Spotify
Twitter
YouTube
Free Account
Custom Insights
How Financial Services and Insurance Brands are Balancing Product and Brand Messaging
Q4 2023
Activation Teardown™

How Financial Services and Insurance Brands are Balancing Product and Brand Messaging

Display Ads
Email
Facebook
Instagram
Organic Web
Free Account
Custom Insights
Social Content Opportunities for Wilderness Adventurers in Q4 2023
Q4 2023
Social Content Opportunity Analysis™

Social Content Opportunities for Wilderness Adventurers in Q4 2023

Facebook
Instagram
TikTok
YouTube
Free Account
Custom Insights
State of Play: Mid & Lower Funnel Digital Advertising for Financial Services in Canada
Q4 2023
Activation Teardown™

State of Play: Mid & Lower Funnel Digital Advertising for Financial Services in Canada

Display Ads
Facebook
Instagram
Reddit
TikTok
Free Account
Custom Insights
How to Connect With & Reach the AEW Audience Online
Q4 2023
Activation Teardown™

How to Connect With & Reach the AEW Audience Online

Facebook
TikTok
YouTube
Free Account
Custom Insights
How Cointreau Uses Category-Focused Messaging to Keep Buyers Coming Back (And Drive 101% YoY Growth)
Free Account
Custom Insights
Top Platforms for the Luxury Travel Industry
Q4 2023
Activation Teardown™

Top Platforms for the Luxury Travel Industry

Advertising
Facebook
Instagram
TikTok
Free Account
Custom Insights
How Canadian Financial Brands are Reaching Audiences on TikTok in 2023
Free Account
Custom Insights
Mid-Form Content Outperforms Short-Form by +36% in 2023
Q4 2023
Content Analysis™

Mid-Form Content Outperforms Short-Form by +36% in 2023

Instagram
TikTok
Twitter
YouTube
Free Account
Custom Insights
How to Connect with the Mountain Bike Audience
Q4 2023
Messaging Map™

How to Connect with the Mountain Bike Audience

Facebook
Instagram
Reddit
TikTok
Website
Free Account
Custom Insights
The Top Always-On Savings Account Campaigns for Banks in Q4 2023
Q4 2023
Ad Campaign Comparison™

The Top Always-On Savings Account Campaigns for Banks in Q4 2023

Display Ads
Facebook
Instagram
YouTube
Free Account
Custom Insights
Partnership Strategies Winning in the Pet Food Space
Q3 2023
Partnership Channel Scan™

Partnership Strategies Winning in the Pet Food Space

Instagram
TikTok
Free Account
Custom Insights
Everything You Need to  Know About the All-Mountain Biking Audience
Q3 2023
Social Audience Profile™

Everything You Need to Know About the All-Mountain Biking Audience

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Everything You Need to Know About Who's Winning in the Meat Stick Snack Space
Q3 2023
Competitor Snapshot Report™

Everything You Need to Know About Who's Winning in the Meat Stick Snack Space

Facebook
Instagram
TikTok
YouTube
Free Account
Custom Insights
How RBC is Reaching Prospects with Consideration Campaigns
Q3 2023
Activation Teardown™

How RBC is Reaching Prospects with Consideration Campaigns

Display Ads
TikTok
Website
Free Account
Custom Insights
How Wondermind and Rocket Money Leveraged Ads, Influencers and Celebrity Partners to Promote Finance & Wellness Platforms
Free Account
Custom Insights
Everything You Need to Know About Who's Winning in the D2C Pickleball Space
Q3 2023
Competitor Snapshot Report™

Everything You Need to Know About Who's Winning in the D2C Pickleball Space

Facebook
Instagram
TikTok
YouTube
Free Account
Custom Insights
How Yoto's Community-Focused Strategy Tripled its Club Page Traffic
Q3 2023
Activation Teardown™

How Yoto's Community-Focused Strategy Tripled its Club Page Traffic

Email
Facebook
Instagram
Site & eCommerce
Free Account
Custom Insights
How Should Mortgage Brands Activate With Their Loan Officers Online?
Q3 2023
Activation Teardown™

How Should Mortgage Brands Activate With Their Loan Officers Online?

Display Ads
Instagram
TikTok
YouTube
Free Account
Custom Insights
Top Evergreen Advertising Campaigns for Banks in Q3 2023
Q3 2023
Ad Campaign Comparison™

Top Evergreen Advertising Campaigns for Banks in Q3 2023

Display Ads
Facebook
Instagram
YouTube
Free Account
Custom Insights
How the Search Term  “Gravel Bike” Increased by +42% in Q2 2023
Q3 2023
Search & Reddit Content Ideation™

How the Search Term “Gravel Bike” Increased by +42% in Q2 2023

Reddit
Search
Free Account
Custom Insights
Social Content Opportunities for Short Form Video Content in the Financial Services Space in Q3 2023
Free Account
Custom Insights
Consumer Insights for Golf Shoes in the United States
Q3 2023
Activation Teardown™

Consumer Insights for Golf Shoes in the United States

Reddit
Shared
Free Account
Custom Insights
Content Opportunities for the Luxury Sport Shoe Audience in Q2 2023
Q3 2023
Social Content Opportunity Analysis™

Content Opportunities for the Luxury Sport Shoe Audience in Q2 2023

Instagram
YouTube
Free Account
Custom Insights
How Rapha Generated £1.6M on Community Memberships
Q3 2023
Activation Teardown™

How Rapha Generated £1.6M on Community Memberships

Email
Instagram
Search
Site & eCommerce
Website
Free Account
Custom Insights
How Top Sports & Outdoor Brands Structure Social Accounts For Performance at Scale
Q3 2023
Activation Teardown™

How Top Sports & Outdoor Brands Structure Social Accounts For Performance at Scale

Facebook
Instagram
TikTok
YouTube
Free Account
Custom Insights
Top Performing Website Content for the Cycling Audience in Q2 2023
Q2 2023
Web Content Opportunity Analysis™

Top Performing Website Content for the Cycling Audience in Q2 2023

Search
Website
Free Account
Custom Insights
Social Content Opportunities for the Financial Services Audience on Twitter in Q2 2023
Free Account
Custom Insights
Social Content Opportunities for the Financial Services Audience on Instagram in Q2 2023
Free Account
Custom Insights
Social Content Opportunities for the Financial Services Audience on Facebook in Q2 2023
Free Account
Custom Insights
How Scene+ Captured over 11M Canadian Loyalty Members
Q2 2023
Activation Teardown™

How Scene+ Captured over 11M Canadian Loyalty Members

App
Facebook
Website
Free Account
Custom Insights
Top Digital Advertising Channels for Outdoor Apparel Brands between 2020 to 2023
Q2 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Outdoor Apparel Brands between 2020 to 2023

Discord
Facebook
Instagram
OTT
Paid Search
Free Account
Custom Insights
How Specialized Generated 22% of its Website Traffic from Paid Search
Free Account
Custom Insights
How Burton Generated 775K Website Visitors for a Product Launch
Q2 2023
Activation Teardown™

How Burton Generated 775K Website Visitors for a Product Launch

Facebook
TikTok
Free Account
Custom Insights
Top TikTok Influences for the Cat Owner Audience in Q2 2023
Free Account
Custom Insights
How Patagonia Gained +19% YouTube Subscribers in 1 Year
Free Account
Custom Insights
How Lacoste’s TikTok Following Grew by +8467%  in 1 Year
Free Account
Custom Insights
How Salomon's Facebook Engagement Rate Outperformed Competitors by 7X
Free Account
Custom Insights
Top Instagram Influences for the Cat Owner Audience in Q2 2023
Free Account
Custom Insights
Top Performing Social Media Channels for Athletic Apparel Brands in Q2 2023
Q2 2023
Social Channel Scan™

Top Performing Social Media Channels for Athletic Apparel Brands in Q2 2023

Facebook
Instagram
TikTok
YouTube
Free Account
Custom Insights
How lululemon Gained +456K Instagram Followers in 1 Year
Q2 2022
Activation Teardown™

How lululemon Gained +456K Instagram Followers in 1 Year

Instagram
Free Account
Custom Insights
Top Digital Advertising Channels for Body Aesthetic Brands in 2023
Q2 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Body Aesthetic Brands in 2023

Display Ads
Facebook
Instagram
Paid Search
Free Account
Custom Insights
Top Performing Social Media Channels for Body Aesthetic Brands in Q2 2023
Q2 2023
Social Channel Scan™

Top Performing Social Media Channels for Body Aesthetic Brands in Q2 2023

Facebook
Instagram
TikTok
Twitter
YouTube
Free Account
Custom Insights
Content Opportunities for the Cat Owner Audience on TikTok in  Q1 2023
Q2 2023
Social Content Opportunity Analysis™

Content Opportunities for the Cat Owner Audience on TikTok in Q1 2023

TikTok
Free Account
Custom Insights
Content Opportunities for the Cat Audience on Instagram in Q1 2023
Q2 2023
Social Content Opportunity Analysis™

Content Opportunities for the Cat Audience on Instagram in Q1 2023

Instagram
Free Account
Custom Insights
Top Digital Advertising Channels for Toy Brands between 2021 to 2022
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Toy Brands between 2021 to 2022

Display Ads
Facebook
Instagram
Search
TikTok
Free Account
Custom Insights
Top Digital Advertising Channels for Mattress Brands in 2023
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Mattress Brands in 2023

Display Ads
Facebook
Instagram
OTT
Search
Free Account
Custom Insights
Email Marketing Benchmarks for Tourism Brands Between Feb. ‘21 - Jan. ‘23
Free Account
Custom Insights
The Best (and Worst) Social Channels to Reach the Cat Food Audience in Q1 2023
Q1 2023
Social Whitespace Map™

The Best (and Worst) Social Channels to Reach the Cat Food Audience in Q1 2023

Facebook
Instagram
TikTok
YouTube
Free Account
Custom Insights
Everything You Need to Know About the Non-Alcoholic Wine Drinker Audience
Free Account
Custom Insights
How Netflix’s “Wednesday” Generated 20B Video Views in Three Weeks
Free Account
Custom Insights
Everything You Need to Know  About the Canadian Biking Audience
Q1 2023
Audience Profile™

Everything You Need to Know About the Canadian Biking Audience

Podcasting
Twitter
Website
YouTube
Free Account
Custom Insights
Social Content Opportunities for TikTok Between Jan ‘22 - Jan ‘23
Q1 2023
Social Content Opportunity Analysis™

Social Content Opportunities for TikTok Between Jan ‘22 - Jan ‘23

TikTok
Free Account
Custom Insights
Social Content Opportunities for YouTube Between Jan ‘22 - Jan ‘23
Q1 2023
Social Content Opportunity Analysis™

Social Content Opportunities for YouTube Between Jan ‘22 - Jan ‘23

YouTube
Free Account
Custom Insights
Social Content Opportunities for the Travel Audience on TikTok in Q1 2023
Q1 2023
Social Content Opportunity Analysis™

Social Content Opportunities for the Travel Audience on TikTok in Q1 2023

TikTok
Free Account
Custom Insights
Top Digital Advertising Channels for Accounting Firms in 2022
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Accounting Firms in 2022

Display Ads
Facebook
Search
Free Account
Custom Insights
Web Content Opportunities For the Mountain Bike Audience in Q1 2023
Q1 2023
Web Content Opportunity Analysis™

Web Content Opportunities For the Mountain Bike Audience in Q1 2023

Search
Free Account
Custom Insights
Social Content Opportunities for the Small Home Service Business Owner Audience on YouTube in Q2 2023
Free Account
Custom Insights
Social Content Opportunities for the Ski Audience on Facebook in Q1 2023
Q1 2023
Social Content Opportunity Analysis™

Social Content Opportunities for the Ski Audience on Facebook in Q1 2023

Facebook
Free Account
Custom Insights
Using Bag Industry Audience Behaviour to Inform Digital Ad Targeting
Free Account
Custom Insights
Top Digital Advertising Channels for Bag Brands in Q4 2022
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Bag Brands in Q4 2022

Facebook
Instagram
Search
Free Account
Custom Insights
Breaking Down Trex’s Digital Advertising Funnel
Q1 2023
Ad Funnel Breakdown™

Breaking Down Trex’s Digital Advertising Funnel

Display Ads
Facebook
OTT
Free Account
Custom Insights
Top Digital Advertising Channels for Canadian Budget Airline Brands in 2020-2022
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Canadian Budget Airline Brands in 2020-2022

Facebook
Instagram
Search
YouTube
Free Account
Custom Insights
Top Digital Advertising Channels for the Toy Industry in Q1 2023
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for the Toy Industry in Q1 2023

YouTube
Facebook
Display Ads
Search
Free Account
Custom Insights
Top Digital Advertising Channels for Canadian Banks in Q1 2023
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Canadian Banks in Q1 2023

Display Ads
Facebook
Search
YouTube
Free Account
Custom Insights
Top Digital Advertising Channels for Phone Case Brands from Jan. 2020 to Dec. 2022
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Phone Case Brands from Jan. 2020 to Dec. 2022

Display Ads
Facebook
Instagram
OTT
Search
Free Account
Custom Insights
Top Digital Advertising Channels for Decking Brands in Q1 2023
Q1 2023
Advertising Channel Scan™

Top Digital Advertising Channels for Decking Brands in Q1 2023

Facebook
Instagram
OTT
Search
Free Account
Custom Insights
The Best (and Worst) Social Channels to Reach the Financial Services Audience in Q1 2023
Q1 2023
Social Whitespace Map™

The Best (and Worst) Social Channels to Reach the Financial Services Audience in Q1 2023

Facebook
Instagram
TikTok
YouTube
Free Account
Custom Insights
The Best Content to Create for the Mountain Biking Audience Based on Their Reddit & Organic Search Behaviour
Free Account
Custom Insights
Social Content Opportunities for the Tourism Audience on YouTube in Q1 2023
Q1 2023
Social Content Opportunity Analysis™

Social Content Opportunities for the Tourism Audience on YouTube in Q1 2023

YouTube
Free Account
Custom Insights
Social Content Opportunities for the Ski Audience on YouTube in Q1 2023
Q1 2023
Social Content Opportunity Analysis™

Social Content Opportunities for the Ski Audience on YouTube in Q1 2023

YouTube
Free Account
Custom Insights
Social Content Opportunities for the Ski Audience on TikTok in Q1 2023
Q1 2023
Social Content Opportunity Analysis™

Social Content Opportunities for the Ski Audience on TikTok in Q1 2023

TikTok
Free Account
Custom Insights
Social Content Opportunities for the Financial Services Audience on TikTok in Q1 2023
Free Account
Custom Insights
Social Content Opportunities for the Financial Services Audience on Instagram in Q1 2023
Free Account
Custom Insights
Social Content Opportunities for the Financial Services Audience on YouTube in Q1 2023
Free Account
Custom Insights
Social Content Opportunities For the Ski Audience on Instagram in Q4 2022
Q4 2022
Social Content Opportunity Analysis™

Social Content Opportunities For the Ski Audience on Instagram in Q4 2022

Instagram
Free Account
Custom Insights
How Business Communication Platforms Allocated $26M in  Digital Ads in 1 Year
Q4 2022
Advertising Channel Scan™

How Business Communication Platforms Allocated $26M in Digital Ads in 1 Year

Display Ads
Facebook
Instagram
OTT
Search
Free Account
Custom Insights
The Best Content to Create For the Road Cycling Audience Based On Their Reddit & Organic Search Behaviour
Free Account
Custom Insights
The Best (and Worst) Social Channels to Reach the Skiing Audience in Q4 2022
Q4 2022
Social Whitespace Map™

The Best (and Worst) Social Channels to Reach the Skiing Audience in Q4 2022

Facebook
Instagram
TikTok
Twitter
YouTube
Free Account
Custom Insights
Social Content Opportunities For the E-Biking Audience on YouTube from 2012-2022
Free Account
Custom Insights
Social Content Whitespace For the Biking Audience on YouTube from 2012-2022
Q4 2022
Social Content Opportunity Analysis™

Social Content Whitespace For the Biking Audience on YouTube from 2012-2022

YouTube
Free Account
Custom Insights
How Banks Garnered 148K Engagements on Influencer Posts from September to October 2022
Free Account
Custom Insights
The Best Content To Create For The Gravel Bike Audience Based on Their Reddit & Organic Search Behaviour
Free Account
Custom Insights
Instagram Mountain Biking Content Opportunity Analysis™ Q4 2022
Q4 2022
Social Content Opportunity Analysis™

Instagram Mountain Biking Content Opportunity Analysis™ Q4 2022

Instagram
Free Account
Custom Insights
Aerial Sports Social Whitespace Map™ Q4 2022
Q4 2022
Social Whitespace Map™

Aerial Sports Social Whitespace Map™ Q4 2022

Facebook
Instagram
Pinterest
Reddit
Snapchat
Free Account
Custom Insights
How MTB Brands Generated 15.3M Website Visits Over 12 Months
Q4 2022
Traffic Channel Scan™

How MTB Brands Generated 15.3M Website Visits Over 12 Months

Display Ads
Email
Search
Website
Free Account
Custom Insights
How Canadian Banks Allocated $80M in Digital Ads Over a 3-Month Period
Q4 2022
Advertising Channel Scan™

How Canadian Banks Allocated $80M in Digital Ads Over a 3-Month Period

Display Ads
Facebook
Search
YouTube
Free Account
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