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Q4 2020
Site Content Strategy From a Search Leader
Organic Search & SEO
Q4 2020
Paid Search Funnel Best Practices
Advertising
Paid Search
Q4 2020
Advertising Activewear For Black Friday
Advertising
Facebook
Display Ads
Q4 2020
Facebook & Youtube Ad Trends For Canada’s Big Banks
Advertising
Display Ads
Facebook
YouTube
Q4 2020
+150% Owned Platform Activity by Moving From Print to a Digital Flyer
Site & eCommerce
App
Cross-Channel
Advertising
Q4 2020
Marketing Canada’s #1 Grocery App
App
CRO
Advertising
Paid Search
Q4 2020
Driving Digital Ecosystem Engagement With a Unified Message of #SLAM
Site & eCommerce
CRO
Cross-Channel
Advertising
Q4 2020
Building a Rewards Program With 5 Million Monthly Visits: PC Optimum
Loyalty Programs
Site & eCommerce
App
Email
Q4 2020
Doubling Down on Paid Search in 2020
Paid Search
Q4 2020
Superstore's Strategic Approach to Social For Grocery
Facebook
Instagram
TikTok
YouTube
Q4 2020
Superstore’s eCommerce Grocery Best Practices
Site & eCommerce
CRO
Q4 2020
Digital Ad Strategy Teardown: Real Canadian Superstore
Advertising
Facebook
YouTube
Display Ads
Q4 2020
Private Label Brands as a Digital Differentiator
Brand & Positioning Strategy
Content & Messaging
Site & eCommerce
Advertising
Q4 2020
Advertising CBD on Instagram & Facebook
Advertising
Instagram
Facebook
Q4 2020
Using Customer-Led Storytelling to Drive Brand Awareness
YouTube
Partnerships & Referrals
Instagram
Content & Messaging
Q4 2020
Incorporating Brand Voice to Drive Blog Traffic
Content & Messaging
Organic Search & SEO
Q4 2020
Ideating CBD Content With Q4 2020 Search Data
YouTube
Facebook
Instagram
TikTok
Q4 2020
Advertising Travel Reward Credit Cards during a Pandemic
Advertising
CRO
Paid Search
Facebook
Q4 2020
30% YoY Customer Acquisition Growth Via Search and Viral Referrals
Partnerships & Referrals
Organic Search & SEO
CRO
Q4 2020
Using Buy-Now-Pay-Later Services to Increase Conversions
CRO
Q4 2020
Driving Customer Acquisition via Non-Financial Gift Promotions
Advertising
Partnerships & Referrals
Q4 2020
Leveraging Media Exposure to Drive Web Traffic
Content & Messaging
Partnerships & Referrals
Organic Search & SEO
Site & eCommerce
Q4 2020
Advertising CBD on Instagram & Facebook During Black Friday
Advertising
Facebook
Instagram
Site & eCommerce
Q4 2020
Tactics to Keep CBD Ads Running on Facebook in the UK and Germany
Facebook
Advertising
Q4 2020
Ideating CBD Content With Q4 2020 Search Data (UK Region)
YouTube
Facebook
Instagram
TikTok
Organic Search & SEO
Q4 2020
Increasing Web Traffic By +1,331% YoY With Search
Organic Search & SEO
Paid Search
Q4 2020
Adding 50K TikTok Followers Per Month With Tailored Brand Messaging
TikTok
Measure What Matters – A Podcast for Marketers: Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical
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Measure What Matters - A Podcast for Marketers: Audience Growth in The Age of Distraction with Laura Andriani, Head of Audience Development at DAZN
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Q2 2020
Activating a Digital Media Sub-Brand
Cross-Channel
Organic Search & SEO
Instagram
Q3 2020
Offering A Branded & Unified Streaming Experience Across Devices
App
Q3 2020
Using Social To Drive Traffic To Owned Media Platforms
Facebook
Instagram
Twitter
YouTube
Q3 2020
Reaching Men on Pinterest
Pinterest
Q3 2020
Podcast Partnerships That Drive CBD Sales
Podcasting
Q3 2020
Taking Advantage of CBD Whitespace on Twitter
Twitter
Advertising
Q3 2020
Driving Paid Traffic During Tax Season
Display Ads
Facebook
YouTube
Q3 2020
Using Seasonal Digital Ads to Target Retirees
Display Ads
Paid Search
Facebook
Advertising
Q3 2020
Personalizing Video Ad Creative to Drive Traffic
Display Ads
Advertising
YouTube
Q3 2020
Effective Instagram Ads and Influencer Tactics For CBD
Instagram
Influencer Marketing
Display Ads
Advertising
Q3 2020
Advertising Menswear on Reddit
Reddit
Advertising
Q3 2020
Driving Sales by Activating With Affiliates and Memes on Instagram
Instagram
Affiliate Marketing
Influencer Marketing
Q3 2020
Taking Advantage of Search Trends to Rank Content and Drive Sales
Organic Search & SEO
Q3 2020
Virtual Event Strategy to Drive Traffic and Engagement
Instagram
Content & Messaging
Cross-Channel
Q3 2020
Driving Account Signups With Incentives, Influencers, and Ads
Advertising
Facebook
Display Ads
Instagram
YouTube
Q3 2020
Promoting Direct Investing With Display Ads
Advertising
Display Ads
Q3 2020
Email Personalization and Segmentation For Financial Services
Email
Q3 2020
Upgrading Influencers to Affiliates to Drive Account Sign Ups
Affiliate Marketing
Influencer Marketing
YouTube
Q3 2020
Personalizing Paid Search
Paid Search
Q3 2020
Promoting Business Banking With Digital
Advertising
Facebook
Display Ads
Q3 2020
The Consumer Fintech Audience
Content & Messaging
Q3 2020
Driving Traffic With the Right Referrals and Ranking
Organic Search & SEO
Partnerships & Referrals
Q3 2020
Increasing Traffic and Social Following By Activating a Podcast Across Channels
Podcasting
Instagram
Email
Cross-Channel
Q3 2020
Athlete Partnerships That Drive Sales on Instagram
Influencer Marketing
Instagram
Q3 2020
Driving Traffic With Athlete Micro Influencers
Influencer Marketing
Instagram
YouTube
Advertising
Cross-Channel
Q3 2020
Email Subject Lines That Reduce Spam Rates
Email
Q3 2020
Gaining 1.9M TikTok Followers in 6 Months
TikTok
Q3 2020
Advertising Financial Services During Covid-19
Advertising
Display Ads
Facebook
YouTube
Q3 2020
Avoiding Cannibalization Of Owned Channels By Social Content
YouTube
Twitter
Facebook
Instagram
Q3 2020
Elite vs. Casual Brand Positioning
Content & Messaging
Q3 2020
Creating an Owned Audience With Branded Running Apps
App
Site & eCommerce
Q3 2020
Driving Owned Media and App Engagement With Email Marketing
Email
Q3 2020
Optimal Email Cadence & Timing For Activewear Brands
Email
Q3 2020
5 Ways Brands Are Increasing Sales and Customer Retention With Transactional Email
Email
Q3 2020
Facebook Ad Boycott by Canada's Big 5 Banks
Advertising
Facebook
Instagram
Q3 2020
Key Digital Channels For A Branded Streaming Service
Paid Search
Partnerships & Referrals
Organic Search & SEO
Q3 2020
Ideating Men's Content With Search Data
Facebook
Instagram
Snapchat
TikTok
YouTube
Q3 2020
Ideating Running Content With Search Data
Facebook
Instagram
Snapchat
TikTok
YouTube
Q3 2020
3 Types of Influencer Strategy to Drive Results Across the Whole Funnel
Influencer Marketing
Instagram
YouTube
Q3 2020
Social Proof, Copy, and Creative For Successful Video Ads
Advertising
Facebook
YouTube
Q2 2020
7 Simple Tactics cbdMD Uses to Lead the Market on Instagram
Instagram
Q3 2020
Increasing Traffic By Launching a Branded Culture and Media Publication
Content & Messaging
Site & eCommerce
Q3 2020
Outdoor vs. Fashion vs. Sport Oriented Men’s Brand Positioning
Content & Messaging
Q3 2020
How Sportswear Brands Activate Ahead of the Olympics
YouTube
Instagram
Q3 2020
Leveraging Competitors’ Brand Awareness With Paid Search Conquest Campaigns
Paid Search
Q3 2020
Bidding on Non-Branded Keywords For Efficient Paid Search
Paid Search
Q3 2020
Unified & Emotional Messaging That Drives Paid Social Performance
Advertising
Content & Messaging
Facebook
Instagram
YouTube
Q3 2020
How Standard Dose Drives Thousands of Site Visits With Pinterest
Pinterest
Q3 2020
How Activewear Leaders Drive Thousands of Site Visits With Pinterest
Pinterest
Q3 2020
How Outdoor Retail Leaders Use Promotions to Drive Sales
Advertising
Site & eCommerce
Facebook
Display Ads
Q3 2020
How Outdoor Apparel Leaders Use reddit to Drive Traffic
Reddit
Advertising
Q3 2020
Repurposing Content To Drive Traffic To Owned Media Platforms
Facebook
YouTube
Instagram
Q3 2020
Seasonal Site Content That Drives Search Traffic and Rankings
Organic Search & SEO
Content & Messaging
Q3 2020
Gaining 80K TikTok Followers From Giveaways and Duets
TikTok
Q3 2020
Top Social Content For Active Men
Content & Messaging
Facebook
YouTube
Instagram
Twitter
Q3 2020
How GoPro Powers Their YouTube Channel With Incentivized UGC
YouTube
Q3 2020
How the UN 29X’d Traffic With Sequentially Retargeted YouTube Ads
Advertising
YouTube
Q3 2020
Increasing Instagram Engagement With Contests
Instagram
Q3 2020
Driving Inexpensive and Hyper Relevant Traffic With Reddit Ads
Advertising
Reddit
Q2 2020
Supporting a Digital Flyer With Paid Ads
Advertising
Q2 2020
Promoting CBD Products on TikTok
TikTok
Q2 2020
Navigating Instagram Advertising Policies
Advertising
Instagram
Q2 2020
Activating Across Email and Social to Drive Traffic
Email
Instagram
Facebook
Q2 2020
Using Contests and UGC to Increase Instagram Followers
Instagram
Q2 2020
Addressing Social Issues on Social Media
Instagram
Q2 2020
Advertising Multiple CBD Product Lines
Advertising
Display Ads
Q2 2020
Increasing Instagram Followers by 15X With Contesting & Influencers
Instagram
Influencer Marketing
Q2 2020
Using Contests to Gain Instagram Followers For CBD
Instagram
Q2 2020
Driving Credit Card Sign Ups With Digital Ads
Advertising
Facebook
Instagram
Twitter
Q2 2020
Digital Partnerships That Drive Traffic
Partnerships & Referrals
Q2 2020
Driving eCommerce Sales With Instagram
Instagram
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