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Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
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“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
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The Best (and Worst) Social Channels to Reach the Spanish Speaking Gaming Audience in Q1 2023

Facebook
Instagram
TikTok
Twitter
YouTube
March 7, 2023
Gaming

Key Takeaways

In Q1 2023, the Spanish Speaking Gaming Audience Attention was the highest on YouTube, followed by Facebook and Instagram.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

However, Spanish Speaking Gaming Competitors’ Focus is highest on YouTube, TikTok and Twitter.

There is whitespace opportunity on YouTube, Facebook, and reddit where there is high Audience Attention and low Competitor Focus.

Twitter, TikTok, and Twitch are oversaturated platforms with high Competitor Focus and low Audience Attention.

Audience Attention grew on YouTube by +6% this quarter.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

Audience Attention shrank this quarter by -15% on Facebook, and -13% on TikTok.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

Audience Attention is stable for Instagram, Twitter, Pinterest, Snapchat, reddit, and Twitch with less than a 5% change this quarter.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

Competitor Focus grew  significantly on TikTok by 28% this quarter.

Competitor Focus shrank significantly this quarter on Facebook, Twitter and Twitch.

Competitor Focus is stable for YouTube and Instagram with less than a 10% change this quarter.

Competitors in the Spanish Speaking Gaming industry are currently not active on reddit, Pinterest, and Twitch.

*Composite metric consists of post cadence, audience growth, engagement volume, organic video views. Competitor’s focus is comprised of the top 15 brands in the Spanish Speaking Gaming industry.
*Competitors are not active on Pinterest and Reddit while Snapchat is currently unavailable. 

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The Best (and Worst) Social Channels to Reach the Spanish Speaking Gaming Audience in Q1 2023

March 7, 2023
Gaming

Key Takeaways

In Q1 2023, the Spanish Speaking Gaming Audience Attention was the highest on YouTube, followed by Facebook and Instagram.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

However, Spanish Speaking Gaming Competitors’ Focus is highest on YouTube, TikTok and Twitter.

There is whitespace opportunity on YouTube, Facebook, and reddit where there is high Audience Attention and low Competitor Focus.

Twitter, TikTok, and Twitch are oversaturated platforms with high Competitor Focus and low Audience Attention.

Audience Attention grew on YouTube by +6% this quarter.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

Audience Attention shrank this quarter by -15% on Facebook, and -13% on TikTok.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

Audience Attention is stable for Instagram, Twitter, Pinterest, Snapchat, reddit, and Twitch with less than a 5% change this quarter.

*Composite metric consists of video views, Monthly Active App Users, and Monthly Unique Site Visitors

Competitor Focus grew  significantly on TikTok by 28% this quarter.

Competitor Focus shrank significantly this quarter on Facebook, Twitter and Twitch.

Competitor Focus is stable for YouTube and Instagram with less than a 10% change this quarter.

Competitors in the Spanish Speaking Gaming industry are currently not active on reddit, Pinterest, and Twitch.

*Composite metric consists of post cadence, audience growth, engagement volume, organic video views. Competitor’s focus is comprised of the top 15 brands in the Spanish Speaking Gaming industry.
*Competitors are not active on Pinterest and Reddit while Snapchat is currently unavailable. 

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