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The Best (and Worst) Social Channels to Reach the Breaking & Street Dance Audience in Q3 2023
Purpose of This Research
To identify where competitors are focusing their efforts opposed to where audience members meeting the following criteria spend time:
- Interested in break dancing & street dancing
- Based in the United States

Key Takeaways


Between February to July 2023, the Break & Street Dance Audience Attention was the highest on TikTok, followed by Instagram and YouTube.


Break & Street Dance Competitors’ Focus is highest on TikTok followed by Instagram.


There is a whitespace opportunity on YouTube and Facebook, where there is high Audience Attention and lower Competitor Focus.
Note that while X (formerly Twitter) does have a whitespace opportunity, an increasing number of brands are choosing not to advertise on X, with advertising spend down -59% YoY.


Instagram and TikTok are oversaturated platforms with high Competitor Focus and low Audience Attention.


Audience Attention is growing on YouTube (+24%) & Facebook (+13%) during Feb. ‘23 to Jul. ‘23.


Audience Attention is shrinking on Twitter (-14%), Instagram (-10%), and TikTok (-8%) during Feb. ‘23 to Jul. ‘23.


Audience Attention is stable for Pinterest, Snapchat, Reddit, and Twitch with less than a 5% change during Feb. ‘23 to Jul. ‘23.


Competitor Focus is growing on X (Twitter), YouTube, Facebook, and Instagram.
Note: X only increased from 0% to 1%.


Competitor Focus shrank from Feb.’23 to Jul. ‘23 on TikTok.


Competitors in the Break & Street Dance industry are currently not active on Reddit, while Pinterest, Snapchat and Twitch data is unavailable.


*Competitors are not active on Reddit, while Pinterest, Snapchat and Twitch are not available.
*Composite metric consists of Monthly Android & Apple Active App Users, and Monthly Unique Site Visitors
*Competitor’s focus is comprised of the top 15 brands in the Breaking & Street Dance industry.
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