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“Quickly gives us an idea of content that will resonate with our audiences and the most efficient channels to deliver it on”

Gabriel Authier

Global Brand Manager

“Continuously informs our social and advertising strategies”

Jaime Parson

Director of Marketing Insights

“Pivotal in improving our client's media strategies”

Gemma Philpott

Assc. Director of Strategy

“Mind blowing! Helped surface a lot of great insights”

Chris Mikulin

Co-founder

“Strategic insight that helps my team move fast without hesitation”

Martin Brueckner

Global Head Spots Communications

“Lots of actionable insights. Very Impactful.”

TJ Walker

Founder & CEO
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The Best (and Worst) Social Channels to Reach the Breaking & Street Dance Audience in Q3 2023

September 25, 2023
Sport & Outdoor

Purpose of This Research

To identify where competitors are focusing their efforts opposed to where audience members meeting the following criteria spend time:

  • Interested in break dancing & street dancing 
  • Based in the United States

Key Takeaways

Key Takeaways

Between February to July 2023, the Break & Street Dance Audience Attention was the highest on TikTok, followed by Instagram and YouTube.

Break & Street Dance Audience Attention was the highest on TikTok

Break & Street Dance Competitors’ Focus is highest on TikTok followed by Instagram.

Break & Street Dance Competitors’ Focus is highest on TikTok

There is a whitespace opportunity on YouTube and Facebook, where there is high Audience Attention and lower Competitor Focus.

Note that while X (formerly Twitter) does have a whitespace opportunity, an increasing number of brands are choosing not to advertise on X, with advertising spend down -59% YoY

There is a whitespace opportunity on YouTube and Facebook

Instagram and TikTok are oversaturated platforms with high Competitor Focus and low Audience Attention.

Instagram and TikTok are oversaturated platforms with high Competitor Focus and low Audience Attention.

Audience Attention is growing on YouTube (+24%) & Facebook (+13%) during Feb. ‘23 to Jul. ‘23.

Audience Attention is growing on YouTube (+24%) & Facebook (+13%) this H1. 

Audience Attention is shrinking on Twitter (-14%), Instagram (-10%), and TikTok (-8%) during Feb. ‘23 to Jul. ‘23.

Audience Attention is shrinking on Twitter (-14%), Instagram (-10%), and TikTok (-8%) this quarter.

Audience Attention is stable for Pinterest, Snapchat, Reddit, and Twitch with less than a 5% change during Feb. ‘23 to Jul. ‘23.

Audience Attention is stable for Pinterest, Snapchat, Reddit, and Twitch

Competitor Focus is growing on X (Twitter), YouTube, Facebook, and Instagram.

Note: X only increased from 0% to 1%.

Competitor Focus is growing on X (Twitter), YouTube, Facebook, and Instagram.

Competitor Focus shrank from Feb.’23 to Jul. ‘23 on TikTok. 

Competitor Focus shrank from Feb.’23 to Jul. ‘23 on TikTok.

Competitors in the Break & Street Dance industry are currently not active on Reddit, while Pinterest, Snapchat and Twitch data is unavailable.

Competitors in the Break & Street Dance industry are currently not active on Reddit

*Competitors are not active on Reddit, while Pinterest, Snapchat and Twitch are not available. 
*Composite metric consists of Monthly Android & Apple Active App Users, and Monthly Unique Site Visitors
*Competitor’s focus is comprised of the top 15 brands in the Breaking & Street Dance industry.

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