The Best (and Worst) Social Channels to Reach the Breaking & Street Dance Audience in Q3 2023
Purpose of This Research
To identify where competitors are focusing their efforts opposed to where audience members meeting the following criteria spend time:
- Interested in break dancing & street dancing
- Based in the United States
Between February to July 2023, the Break & Street Dance Audience Attention was the highest on TikTok, followed by Instagram and YouTube.
Break & Street Dance Competitors’ Focus is highest on TikTok followed by Instagram.
There is a whitespace opportunity on YouTube and Facebook, where there is high Audience Attention and lower Competitor Focus.
Instagram and TikTok are oversaturated platforms with high Competitor Focus and low Audience Attention.
Audience Attention is growing on YouTube (+24%) & Facebook (+13%) during Feb. ‘23 to Jul. ‘23.
Audience Attention is shrinking on Twitter (-14%), Instagram (-10%), and TikTok (-8%) during Feb. ‘23 to Jul. ‘23.
Audience Attention is stable for Pinterest, Snapchat, Reddit, and Twitch with less than a 5% change during Feb. ‘23 to Jul. ‘23.
Competitor Focus is growing on X (Twitter), YouTube, Facebook, and Instagram.
Note: X only increased from 0% to 1%.
Competitor Focus shrank from Feb.’23 to Jul. ‘23 on TikTok.
Competitors in the Break & Street Dance industry are currently not active on Reddit, while Pinterest, Snapchat and Twitch data is unavailable.
*Competitors are not active on Reddit, while Pinterest, Snapchat and Twitch are not available.
*Composite metric consists of Monthly Android & Apple Active App Users, and Monthly Unique Site Visitors
*Competitor’s focus is comprised of the top 15 brands in the Breaking & Street Dance industry.
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