The Best (and Worst) Social Channels to Reach the Breaking & Street Dance Audience in Q3 2023

Purpose of This Research

To identify where competitors are focusing their efforts opposed to where audience members meeting the following criteria spend time:

• ‍Interested in break dancing & street dancing 
• ‍Based in the United States

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Key Takeaways

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Between February to July 2023, the Break & Street Dance Audience Attention was the highest on TikTok, followed by Instagram and YouTube.

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Break & Street Dance Competitors’ Focus is highest on TikTok followed by Instagram.

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There is a whitespace opportunity on YouTube and Facebook, where there is high Audience Attention and lower Competitor Focus.

Note that while X (formerly Twitter) does have a whitespace opportunity, an increasing number of brands are choosing not to advertise on X, with advertising spend down -59% YoY. 

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Instagram and TikTok are oversaturated platforms with high Competitor Focus and low Audience Attention.

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Audience Attention is growing on YouTube (+24%) & Facebook (+13%) during Feb. ‘23 to Jul. ‘23.

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Audience Attention is shrinking on Twitter (-14%), Instagram (-10%), and TikTok (-8%) during Feb. ‘23 to Jul. ‘23.

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Audience Attention is stable for Pinterest, Snapchat, Reddit, and Twitch with less than a 5% change during Feb. ‘23 to Jul. ‘23.

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Competitor Focus is growing on X (Twitter), YouTube, Facebook, and Instagram.

Note: X only increased from 0% to 1%.

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Competitor Focus shrank from Feb.’23 to Jul. ‘23 on TikTok. 

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Competitors in the Break & Street Dance industry are currently not active on Reddit, while Pinterest, Snapchat and Twitch data is unavailable.

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*Competitors are not active on Reddit, while Pinterest, Snapchat and Twitch are not available. 

*Composite metric consists of Monthly Android & Apple Active App Users, and Monthly Unique Site Visitors

*Competitor’s focus is comprised of the top 15 brands in the Breaking & Street Dance industry.