Top content creators in Q1 2022 for the EPC audience on Twitch include:
Top content categories in Q1 2022 for the EPC audience on Twitch include:
Top content themes in Q1 2022 for the EPC audience on Twitch include:
Twitch Content Categories
Content creators that had the highest engagement rate for the UK EPC audience include:
Good performing content creators for the UK EPC audience on Twitch include:
Substandard performing content creators for the UK EPC audience on Twitch include:
Low performing content creators for the UK EPC audience on Twitch include:
Content categories that had the highest engagement rate for the UK EPC audience include:
Good performing content categories for the UK EPC audience on Twitch include:
Substandard performing content categories for the UK EPC audience on Twitch include:
Low performing content categories for the UK EPC audience on Twitch include:
Content Themes:
Streamer Multiplayer Domination. A handful of streamers all host their own respective live streams while playing a single multiplayer game together.
Tactics to Implement: Collaboration — leveraging the following of multiple streamers into one specific content category by having them all partake in a specific game.
Top Format: Tommyinnit, WilburSoot, and Tubbo all played an online game of RISK together, while streaming.
33K Avg. Viewers
51K Avg. Viewers
Competing Streamers. Within a specific content category, tournaments are hosted and invite streamers to come compete with one another.
Tactics to Implement: Competition — creating tournament styled content that invites multiple streamers to compete, forming rivalries and creating highlight worthy moments.
Top Format: Minecraft Championship (MCC) follows a similar format where different streamers are invited to compete in a variety of challenges within Minecraft on teams of 2.
56K Avg. Viewers
50K Avg. Viewers
Content themes based off the top performing content categories & streams of top performing creators
It’s a Struggle. Viewers enjoying watching their favorite streamers attempt to complete trivia styled questions in varying game formats.
Tactics to Implement: Level Playing Field — this style of content lets viewers vicariously experience the struggles of their favorite streamer is something anyone can be good at, relative to the highly skilled players across the rest of Twitch.
Top Format: Top performing streamers will often play “Geoguessr” a trivia styled game where they’re given a randomized street view from Google Maps and must guess where they are.
11K Avg. Viewers
47K Avg. Viewers
Quality Time. Either between games or when starting a stream, typical behaviour of top performing streamers is to have an allotted time of where it is only them interacting with their viewers. Relative to playing a game or partiaking some kind of on-stream activity.
Tactics to Implement: Streamer Focus — ensuring that there are portions of each stream dedicated to the only focusing on the streamer and interacting with their respective viewers.
Top Format: Tommyinnit, before he starts playing a game on stream, dedicates at least 20 minutes to simply chatting with his viewers, answering questions and making jokes.
63K Avg. Viewers
24K Avg. Viewers
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