TikTok Freerunning Content Opportunity Analysis™ Q2 2022

TikTok
July 6, 2022
Sporting Goods & Outdoor

Key Takeaways

The freerunning space can find content opportunities in Q2 2022 from:

Competition Clips. Extreme Competition Footage: Top posts featured clips of freerunning, parkour, and chase tag competitions hosted by World Freerunning Parkour Federation, World Chase Tag and FIG — Parkour

Freerun Stunts. Breaking the Boundaries: Videos featured professional freerunning athletes performing epic stunts or tricks in urban areas. Top videos featured stunts performed by Dylan Pawson and Silke Sollfrank .  

Wall Running. Defying Gravity: Videos showcase professional athletes running/climbing up walls or scaling down buildings. Top videos featured freerunning athletes: Brodie Pawson, Dominic Di Tommaso, Andrew Cavuto, Mathieu Jang and Oliver Nordin.

POV Parkour. Sharing Perspective & Showcasing Skills: The top two videos featured POV footage captured by Andy Haug as he showcased his impressive freerunning skills at parkour parks in Germany and Poland.

Content Opportunity Methodology

  1. Measure & Categorize. Sample a large number of social posts to find ones that are significantly outperforming the average.
  2. Identify Top Themes. Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
  3. Identify a Benchmark. Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
  4. Identify Opportunities. Look at the data and find the content themes that are resonating with the audience based on a set of top creators.
  5. Repeat For Each Platform. Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.

The freerunning TikTok content whitespace opportunities include:

TikTok content that is the most competitive due to its popularity and high competitor saturation in the freerunning space include: 

Content to avoid due to low attention and high competitor saturation in the freerunning space include:

Content to ignore due to low attention and low competitor saturation in the freerunning space include:

Whitespace Opportunities:

1. Competition Clips

Extreme Competition Footage. Top posts featured videos clips from freerunning, parkour, and chase tag competitions and races. Events featured in the videos  were hosted by the following organizations:

Tactics to Implement:

  • Repost: pkfrtv reposted the video on the right to its channel, and generated 7M views. Try reposting viral content to your account by tagging the original creator in a post caption.
  • Song Sync: The video on the right uses a song in sync with what is happening, making the video feel more dramatic and exciting for the viewer. 

Top Format:

  • Video Duration: 24 & 10 seconds
  • # of Hashtags: 4 & 0
  • Video Orientation: Vertical 
@nodaysoff These guys are so good 👏 (xaviawhatcamole/IG) #parkour #freerunning #fyp #foryou ♬ down - audiobear

5M  Views

@pkfrtv 🏃🏻‍♂️ @worldchasetag ♬ оригинальный звук - PKFR TV

7M Views

2. Urban Stunts

Epic Stunts That Break the Boundaries . This content bucket entails videos of professional freerunning or parkour athletes performing epic stunts or tricks in urban areas. Top videos featured Dylan Pawson skipping across thin beams above a walkway and Silke Sollfrank performing parkour in a train station. 

Tactics to Implement:

  • Trending Songs: The video on the left utilized the trending song on TikTok, “Meet Me At Our Spot”, which has over 160K videos. Using trending songs can help to increase the video’s reach on TikTok’s For You Page.
  • Female Athlete: Though the freerunning space skews predominantly male, the hashtag #parkourgirl has 86M views on TikTok. Look for female athletes in the freerun space to partner with. 

Top Format:

  • Video Duration: 15 & 7 seconds
  • # of Hashtags: 12 & 8
  • Video Orientation: Vertical 

28M  Views

5M Views

3. Wall Running

Defying Gravity. Videos showcase professional athletes running up or descending down buildings. Top videos featured freerunning athletes: Brodie Pawson, Dom Tomato, Andrew Cavuto, Mathieu Jang and Oliver Nordin.  

Tactics to Implement:

  • Increase Engagement: Brodie Pawson increased engagement on his video by using the caption "Last Comment Wins". Try using captions that prompt viewers to comment, such as encouraging them to tag a friend below, asking a question or using a fun competition like the last comment wins or best caption wins etc. 
  • Music Genre: The video on the right features an iconic 90s hip hop song. Test out different music genres and analyze top-performing content to discover what genre resonates best with your audience.

Top Format:

  • Video Duration: 7 & 9 seconds
  • # of Hashtags: 0 & 17
  • Video Orientation: Vertical 

3M  Views

6M Views

4. POV Parkour

Sharing Perspective & Showcasing Skills. Top videos were shot on a GoPro camera to capture the athletes' points of view as they moved from place to place. Top videos were by Andy Haug and feature him practising at parkour parks in Germany and Poland.

Tactics to Implement:

  • Parkour Park: Top videos were filmed in Germany and Poland at parkour parks. The videos featured the names and locations of the parks on their video covers.
  • Skill Showcase: Top POV parkour videos focused on the athlete's impressive parkour skills rather than their beautiful surroundings. 

Top Format:

  • Video Duration: 10 & 12 seconds
  • # of Hashtags: 4 & 3
  • Video Orientation: Vertical 

13M  Views

12M Views

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