In Q4 2022, the Financial Services Audience Attention was the highest on TikTok, followed by YouTube and Facebook.
However, Financial Services Competitors’ Focus is highest on Instagram, followed by Twitter.
There is whitespace opportunity on YouTube, Facebook and TikTok, where there is high Audience Attention and low Competitor Focus.
Instagram and Twitter are oversaturated platforms with high Competitor Focus and low Audience Attention.
Audience Attention is stable for all platforms with less than a 10% change this quarter.
Competitor Focus is growing significantly on Instagram (+105%) this quarter, followed by Twitter and YouTube.
Competitor Focus shrank significantly this quarter on Facebook and TikTok.
Competitors in the Financial Services industry are currently not active on Reddit, Snapchat, Pinterest, and Twitch.