The Best (and Worst) Social Channels to Reach the Ocean Conservation Audience in Q1 2024

Key Definitions

1. Oversaturated: Think many dance performers, few spectators. 

This platform is crowded with competitors but there isn’t enough audience attention to match up. Given the high competitor concentration, it likely delivers results. While it doesn't necessitate halting posting entirely, it suggests re-evaluating the cadence and possibly redirecting some efforts to platforms with greater audience attention or fewer competitors. 

2. Low Saturation Opportunity: Think many spectators, few performers. 

This indicates minimal competitor activity but significant audience engagement. This presents a chance for you to seize the first-mover advantage. Audiences are active on these platforms, yet competitors haven't prioritized them. 

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Analyzed Competitors

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Key Takeaways

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In Q4 2023, the Ocean Conservation Audience Attention was the highest on TikTok, followed by Instagram and Facebook.

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Competitor Focus is highest on Instagram followed by Facebook.

IFLScience and SailGP generated the most Instagram video views in Q4 ‘23 at 47M and 44M, respectively. This animation (13M views) was IFLScience’s top post while this mic’d up competition moment  (14M views) was SailGP’s top post. 

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There is whitespace opportunity on YouTube and TikTok, where there is high Audience Attention and low Competitor Focus.

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Facebook and Instagram are oversaturated platforms with high Competitor Focus and low Audience Attention.

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Audience Attention is growing on Facebook, Instagram and Pinterest this quarter. 

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Audience Attention is stable for YouTube, X, Snapchat, Reddit and Twitch with less than a 7% change this quarter.

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Audience Attention shrank significantly this quarter on TikTok.

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Competitor Focus is growing on Facebook, Instagram and X.

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Competitor Focus shrank this quarter on YouTube and TikTok.

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Competitors in the Ocean Conservation industry are not active on Reddit, Twitch, and Snapchat while Pinterest data is unavailable.

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*Composite metric consists of Video Views and Posts about Ocean Conservation and Monthly Android Active App Users, and Monthly Unique Site Visitors

*Competitors are not active on Reddit, Twitch and Snapchat, while Pinterest data is not available. 

*Composite metric consists of post cadence, audience growth, engagement volume, organic video views. Competitor’s focus is comprised of the top 15 brands in the Ocean Conservation industry.