The Best Content to Create for the Break & Street Dance Audience Based On Their Reddit & Organic Search Behaviour

Purpose of Research

• Identify the primary inquiries posed by the Break & Street Dance audience on Search and Reddit. 
• Pinpoint recurring themes within these questions to uncover content opportunities.‍
• Analyze top-performing Search & Reddit content to unveil key tactics to reach the Break & Street Dance audience.

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Key Takeaways

People who reside in  Washington, Hawaii and California are the most interested in Break & Street Dance content.

• Recommendations
  (i) Target people in Washington, Hawaii and California for any paid advertising campaigns.
  (ii) Prioritize spend during January.

Search terms related to Dancer Stories, Online Dance Tutorials, and Throwback Music for Dance saw the most volume for prospective searches.

• Recommendations
  (i) Share transformative dancer stories, showcasing their passion, challenges, and impact on the community.
  (ii) Offer online step-by-step tutorials and collaborative sessions with renowned dancers.
  (iii) Enrich dancers' connection with the beat through curated playlists and an exploration series on music evolution.

39% of the discussion is focused on dancers  showcasing their practice sessions on specific dance techniques.

• Recommendations
  Foster creativity and skill refinement by showcasing unique variations of specific techniques, inspiring dancers to explore and personalize their dance routines.

Break & Street Dancers are interested in learning creative ways to transition in their dance choreographies. 

• Recommendations
  (i) Facilitate dancers in mastering transitions and enhancing creativity through combo breakdown tutorials and unique choreography showcases.
  (ii) Cultivate a community of innovation and sharing by hosting monthly combo challenges with recognized dancers, promoting dynamic choreography and improved footwork.

Break & Street Dancers inherently seek to improve their skills, valuing feedback from peers and opportunities to showcase their progress.

• Recommendations
  (i) Foster a culture of continuous improvement and community engagement by facilitating expert feedback and peer reviews through online forums and video series.
  (ii) Showcase dancers' progress in a dedicated video series, promoting a positive and collaborative learning environment.
  (iii) Enhance skill mastery with slow-motion breakdowns, annotated tips, and monthly challenges, creating a vibrant platform for shared learning and progress tracking.

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Break & Street Dances saw an increase in search volume in January ‘23.

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Interest in Break Dance peaks from January to May 2023. 

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Interest for Waacking Dance is volatile, peaking and dropping almost every month.

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Interest for Hip Hop Dance and House Dance remained fairly consistent.

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Interest for Locking Dance was the lowest during May and Aug. ‘23 

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Target people in Washington, Hawaii and California.

These audiences show the highest search interest across Break & Street Dance topics. 

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Break & Street Dance prospects are making Google queries about:

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Dancer Stories

The Street & Break Dancing audience craves depth, seeking content beyond basic dance moves. Address their interests by featuring dancers' personal stories and their impacts on the street dance community. This approach not only celebrates different street dance communities but also fosters a deeper audience connection.

Content Ideas

• ‍Impacts of Dance: Share stories of how people have changed their lives through dance. Dancers in this article share experiences of expressing their true selves outside of their day jobs through dance​.
• ‍Street Dance Chronicles: Document the lives and experiences of various street dancers, showcasing their passion and dedication. 

Key Tactics

• Showcase dancers’ personalities outside of dance to allow the audience to connect deeper to their favourite dancer.  
• Highlight seasoned dancers who have significantly impacted the street dance community.

Views 8K

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Online Dance Tutorials

Establish a digital platform for a step-by-step learning journey, from basic footwork to advanced spins. Use interactive live sessions and collaborative tutorials with renowned dancers, create a virtual community that channels the vibrant energy of break and street dance to enthusiasts worldwide.

Content Ideas

• ‍Collaborations with Renowned Dancers: Collaborate with well-known dancers in the break and street dance community to create tutorials, blending different styles and experiences to provide a rich learning experience.
• ‍Step-by-Step Tutorial Series: Develop a series of step-by-step tutorials breaking down fundamental and advanced breakdancing and street dancing moves. Each tutorial can focus on a different move or technique, guiding dancers from the basics to the more complex aspects of the move.

Key Tactics

• Host interactive live sessions to enhance the online learning experience, making complex break and street dancing moves more accessible to dancers of all levels.
• Engage the community through dance-along challenges with renowned dancers.

Views 2.4M

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Views 5.1M

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Throwback Music for Dance

Curate music for the Break & Street Dance community. Reverberate the dynamic beats of the 80s, 90s, and early 2000s. Encapsulate the essence of break dance and street dance heritage. Whether a dancer is executing a flawless windmill or freestyling in a cipher, the right track amplifies the unspoken dialogue between the dancer and the beat. 

Content Ideas

• ‍Music Recommendations and Playlists: Share curated playlists catering to the musical tastes of break and street dance enthusiasts. Include a mix of classic break dance tracks and modern beats that resonate with the dance styles.
• ‍Music Evolution Series: Develop a series of blog posts or videos exploring the evolution of break dance music over the decades. Highlight how different eras of music have influenced break dance and street dance styles.

Key Tactics

• Curate content that delves into the connection between music and dance, teaching participants how to feel the rhythm and choreograph their routines.
• Collaborate with DJs or music artists known for their retro or break dance beats.

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Beginner Friendly

Create content curated for those taking their first steps into the realm of break and street dancing. From simple dance moves to beginner-friendly choreographies, curate content that is designed to make the learning process enjoyable and achievable.

Content Ideas

• ‍Easy Steps Series: Launch a simplistic series focused on teaching the basics of a specific dance, where each video narrows down on mastering 1-3 moves, ensuring a clear and concentrated learning experience.
• ‍Beginner Dance Challenges: Create monthly dance challenges targeting beginners, where they can practice and showcase what they've learned from your tutorials. Encourage sharing on social media to build a community and foster engagement.

Key Tactics

• Provide beginner-focused choreographies to ease the entry point for newcomers to break and street dancing.
• Keep it simple by teaching only one to three techniques in each video.

Views 37M

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Dance Culture and History

Explore the rich historical tapestry of break and street dance by taking the audience through a journey of the evolution of iconic moves, the tales of dance legends, and the global footprint of dance culture. Each piece of content is a step back in time, unveiling the rhythmic heritage that pulses through the break and street dance community today.

Content Ideas

• ‍Global Dance Evolution Series: Explore the evolution of break and street dancing across different cultures and eras, like in this article, that spotlights pioneers like Tony "Mr. Wave" Wesley and the Filipino hip-hop scene's early beginnings
• ‍Iconic Moves Through Time: Delve into the origins and evolution of iconic dance moves, examining how they've been adapted and adopted across different cultural contexts.

Key Tactics

• Highlight the cultural roots and evolution of break and street dancing to foster a deeper appreciation and engagement within the dance community.
• Showcase dance legends and historical dance fusion to link the past to the present.

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Top subreddit communities based on membership size:

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Among the most popular Reddit threads, users are engaging in the following types of discussions:

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Technique Practice

Inspire dancers to refine their skills and explore new ways to perform a technique.

Provide Inspiration

Give audiences a reason to be inspired, like in this post, where audiences rave about the footwork & transitions being really clean. 

Unique Variations

Showcase all the different ways a specific technique can be performed to inspire dancers to invent new dance moves for a more dynamic and creative dance routine.

Create a series showcasing specific techniques, such as the windmill, with unique variations to encourage dancers to personalize their technique and practice more. 

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Dance Move Combinations

Help dancers combine unique transitions and unleash their creativity when crafting new choreography.

Combo Breakdown Series

Create tutorial videos breaking down popular dance move combinations while explaining the transitions between moves.

Community Combo Challenges

Partner with recognized dancers to create videos showcasing unique combo creations. Host variations and host monthly challenges that encourage dancers to create and share their own moves.

Encourage dancers to enhance their footwork, transitions, and overall creativity while choreographing dynamic dance routines.

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Asking for Feedback

Promote continuous improvement and collaborative learning.

Expert Feedback Series
Have experienced dancers or choreographers provide feedback on other people's work in a video series.

Feedback Forums

Create online forums where dancers can post their videos and receive constructive feedback from peers and professionals.

Promote community engagement by encouraging viewers to share their own practice videos and provide constructive feedback to one another.

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Dance Battle Snippets

Create enticing teasers from dance battles to spark viewers' interest and drive them to watch the full performances.

Breakdown Analysis

Offer analysis and breakdowns of notable dance battle rounds.

Battle Evolution

Show how dance battle styles have evolved through snippets from past and present battles.

Dancer Spotlight

Feature dancers and their unique styles with excerpts of their battle performances.

Encourage dance battle participants to film and share snippets of their performances, enticing viewers to watch their entire performance organically.

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Tracking Progress

Encourage a culture of tracking progress and continuous improvement.

Progress Showcase Series
Create a video series showcasing dancers' progress in mastering specific moves. 

Monthly Progress Challenges

Host challenges encouraging dancers to share their progress, rewarding most improved.

Slow-Motion Breakdowns & Annotated Tips

Provide slow-motion breakdowns of a technique and incorporate annotated tips and insights for mastering the technique.

Create a safe community where dancers can post their progress and receive constructive feedback.

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A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.