Social Content Opportunities for TikTok Between Jan ‘22 - Jan ‘23

Mr. Beast

Top Content Bucket #1:

Do You Follow?

In these videos, MrBeast approaches strangers and inquires if they follow him on TikTok. If he finds someone who does, he rewards them with an incredibly generous gift, such as a car or $10K.

• Rejection: The rejection element at the beginning of each video, featuring individuals who don't follow MrBeast, serves as a hook and makes the viewer feel included in the surprise that awaits the person who does follow MrBeast. 
• Travel Challenge: This video combines elements from MrBeast's top 2 content buckets, "Do You Follow?" and "Travel Challenge" by having the participant travel from Paris to the US to meet MrBeast.
• Incentive to Follow: Videos incentivize viewers to follow MrBeast on TikTok, so they're prepared if they're ever approached in a similar situation. Videos specify that they must follow him on TikTok specifically (other platforms don't count). These videos are exclusively shared on his TikTok account.

143M Views

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83M Views

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Top Content Bucket #2:

Travel Challenge

In these videos, MrBeast approaches strangers and asks if they would be willing to travel to a specific location to retrieve an item for him in exchange for a certain amount of money. Videos include a stranger travelling to Paris to fetch a baguette and another person journeying to the Arctic Circle to collect a gift from Santa.

• It’s About The Journey: Once MrBeast finds an individual willing to undertake his challenge, the video shifts its focus to their journey, highlighting their touristy moments, such as visiting the Eiffel Tower or dog sledding in the Arctic
• Absurd Requests: The absurdity of the request, such as travelling to Paris to get a baguette, acts as a hook to keep the viewer interested.
• Captions: MrBeast incorporates on-screen captions with a yellow font to highlight key points and green font to signify cash, making videos more engaging, easier to understand, and optimized for sound-off or on-viewing.

131M Views

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53M Views

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Formula 1

Top Content Bucket #1:

Off-Track Moments

Videos in this content bucket capture off-track moments like candid exchanges between drivers, funny moments, training that occurs outside of the track, and behind-the-scenes footage such as driver’s pre-race cars. 

• Candid Moments: Off-Track videos showcase genuine exchanges between drivers and their teams, offering fans a glimpse into their personalities and lighthearted moments off the track.
• Understanding the Audience: F1 fans' interest in cars extends beyond just race cars. Therefore, it is not surprising that they would be curious to see what cars their favourite drivers drive to and from the track. Additionally, F1 aims to reach a broader audience of car enthusiasts by utilizing the hashtag #cartok. 
• Sound Sync: In this video, F1 utilized a trending song to synchronize with the content and emphasize the "punchline."

13M Views

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12M Views

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Top Content Bucket #2:

TikTok Trends

The content category incorporates F1 footage and race-related content with trending TikTok videos. For instance, F1 joined in on the "Excuse me BRAHH" trend and utilized a trending sound to trigger a "core memory" by syncing it with emotional footage of Max’s love for his Red Bull hat.

• Jump on Trends: F1's TikTok Trend videos have been successful as they capitalize on the latest trends and share them while they are still popular. By jumping on trends early, F1 ensures that its content remains relevant and engaging to its audience. Check out Later's weekly trend report to help jump on the latest trends.
• Target Audience: F1's TikTok content is designed to resonate with Gen Z and Millennial viewers, utilizing a laid-back tone, humorous style, and lo-fi aesthetic. The content aims to engage and entertain its audience rather than promoting F1 in a traditional sense.

8M Views

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6M Views

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Sean Garnier

Top Content Bucket #1:

Made You Look

Sean Garnier demonstrates his impressive street-style abilities by using sneaky tactics to trick his opponent into losing sight of the ball in 1v1 keep-away battles.

• Use Humour to Engage the Audience: These videos aim to entertain through humour and lightheartedness, emphasizing moments when his opponents lose track of the ball due to his tricks.
• Dance Moves: Several "Made You Look" videos feature dance, contributing to the lightheartedness and entertainment value of the content. For example, in this video, the opponent is seen dancing, unaware that the ball is already behind them.
• Short & Sweet: These videos range from 8 to 18 seconds, making them easy to consume, share, and accessible to a broad audience.

58M Views

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41M Views

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Top Content Bucket #2:

Street Style Skill Showcase

Videos display remarkable street-style football skills used in various competitive formats, including the Red Bull Neymar Jr's Five tournament, Urbanball fights, professional football matches, and Reis do Drible.

• Repurpose Content: Take a cue from this viral video, which showcases the power of repurposing content. Using a vertical screen recording of the horizontal footage from the Red Bull Neymar Jr's Five World Final 2022 Highlight video (13:28), the video provides a bird's eye view of the match to highlight the impressive skills of the players. Check out another example of repurposed content in this video (featuring footage from 13:15).
• Compilation Videos: This video is a compilation of Sean's top 3 KO moments presented in concise clips that keep the viewers engaged. The caption and cover image, which feature the text "top 3 KOs," are designed to grab the viewer's attention.

55M Views

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34M Views

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Scotty James

Top Content Bucket #1:

Winter Olympics

Sharing moments big and small during the Olympics in a light-hearted and trendy way.

• Event Hashtags: Scotty inputs the hashtags #winterolympics and #olympicspirit into all his Olympic videos to gain more traffic to his videos through the popular event’s trending hashtags.
• Hoppin’ on the Trend: Both videos are filmed in accordance with the template of trending videos across TikTok. This video aligns with the trend “things in my house that just make sense” while this video is a hybrid of an “unboxing video” and a “what's in my bag” video.
• Rare Glimpses: Videos in this category showcase moments during the Olympics that are not usually broadcasted; such as what an athlete’s accommodations look like and what gear they receive for the Olympics.

6M Views

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2M Views

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Top Content Bucket #2:

Relatable Humour

Funny skits aimed to showcase niche moments that the snow sports community can relate to. 

• Super Niche: Scotty makes skits about super specific relatable moments that a snowboarder or skier experiences, such as getting off the chair lift for the first time or ski boot struggles on stairs. 
• Goofy Acting: Scotty isn’t afraid to act silly in front of the camera and fully commits to the role he plays in the skit. 
• Trending Sounds: Videos in this category utilize currently trending sounds on TikTok. Using trending sounds gives videos a higher chance of becoming viral.
• Short & Sweet: Videos in this category range from 5-13 seconds.

3M Views

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2M Views

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Mercedes-AMG F1

Top Content Bucket #1:

Leaving The Garage

Close-up footage of the car as the driver exits the pit garage and proceeds to the pit lane. 

• Close-Ups: The videos offer a close-up view of the car, providing fans with a brief but intimate look at the vehicle's details. 
• Heart-Stopping: In this video, the camera captures a heart-stopping moment as George Russell's car narrowly avoids running over the cameraman. This thrilling close call not only grabs the audience's attention but also showcases the incredible power and speed of the car.
• Unveiling: Mercedes utilized a “Leaving The Garage” video to unveil its new W13 E Performance car before the start of the 2022 season,  building excitement and anticipation for the upcoming races.
• Visual Impact: This video uses a filter and slow motion effects to make it more dramatic and show off the car's features in detail to the audience.

14M Views

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13M Views

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Top Content Bucket #2:

Lewis Hamilton — BTS

The videos display candid footage of Lewis Hamilton off the track, highlighting his fun-loving interactions with his team, fans, and fellow drivers.

• Revealing Personality: These videos give fans a unique glimpse of Lewis, outside of his racing persona. By sharing behind-the-scenes clips, fans get to connect with Lewis on a more personal level.
• Team Camaraderie: These top two videos offer a glimpse into the camaraderie and off-track relationships between F1 drivers and their team members. By showcasing moments of fun and bonding, the videos humanize the sport and help fans connect with their favourite teams on a personal level.
• Organized Playlists: Mercedes uses TikTok's playlist feature to categorize videos featuring Lewis, George, and Toto, providing an easy way for fans to access their favourite driver or team principal's videos.

42M Views

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13M Views

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Molly Carlson

Top Content Bucket #1:

Diving Platform Tour

An in-depth tour that gives the viewer a perspective on what it’s like to walk around the world’s only 20-meter indoor diving platform. 

• First-Person Perspective: This video films from a first-person POV and gives the viewers a glimpse into what lengths Molly needs to go to in order to dive from the 20-meter platform. 
• First Reactions: Molly takes the Junior National Team on a tour of the 20-meter indoor diving platform, capturing their first reactions. The evident fear emanating from the team members makes it all the more relatable to the viewers.  
• Branded Hashtag: In 2022, the hashtag #BraveGang is used 84% of the time in Molly’s captions. Her hashtag helps the algorithm easily distribute her content to her target audience.

39M Views

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15M Views

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Top Content Bucket #2:

Behind-the-Scenes Moments

Molly narrates and showcases all the behind-the-scenes moments before her high dives.

• Setting the Scene: Molly begins both videos by describing her stomach-churning height and location above the ground.
• Hello, My Name Is: In this video, Molly introduces herself to her old and new viewers by saying “as you guys know, I’m a Team Canada high diver and a Red Bull cliff diver”.
• Creative Angles: In this video, Molly’s dive is filmed by dropping a 360 camera to capture her entire dive sequence from the top of the platform to the bottom of the pool. 
• Replying to Comments: Both videos are a response to viewers' comments. Molly keeps her audience engaged by delivering on requests for specific content from her followers.

12M Views

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43M Views

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Nikolas Plytas

Top Content Bucket #1:

Practice Makes Perfect

Compilation-style videos that highlight the learning curve for developing new skills by showcasing the attempts made before successfully performing a new trick.

• Progressively Better: In both videos, Nikolas is seen practicing the same movements over and over. As the video progresses, the viewers see small improvements and get rewarded with a satisfactory sensation when Nikolas lands the trick at the end of the video.
• Motivational: Both videos carry a motivational message within the visual content and the caption. Nikolas shares in his captions an inspiring quote or the number of times a trick was attempted before it was successful. 
• Counting Down: In this video, Nikolas keeps the audience hooked until the end by counting down his attempts before landing a backflip and setting a world record.

89M Views

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7M Views

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Top Content Bucket #2:

Front and Back Flips 

Highlighting Nikolas’s athletic talent of being able to do a front flip or a backflip while performing water sports.

• Short & Sweet: Videos in this category range from 9-14 seconds.
• Creative Entrance: In this video, Nikolas enters the water unconventionally by doing a backflip off a dock.
• Be the Judge: In this video, Nikolas increases his engagement rate by asking his viewers in the caption to “rate the difficulty of this [backflip] from 1 to 10” — prompting many viewers to comment their options.

6M Views

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4M Views

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Lucas Fink

Top Content Bucket #1:

Big Wave Rescues

These videos capture the dramatic big wave rescues of Lucas Fink, as a jet skier tows him out to safety.

• Auto Translate: Lucas frequently uses Portuguese in his video captions, descriptions, and text stickers, but thanks to TikTok's automatic translation feature, viewers can easily translate them into their preferred language.
• Prioritizing Safety: While these videos capture the adrenaline-fueled moments preceding dangerous big waves, the viewer can also witness Lucas being towed to safety.
• Slow-Mo: In this video, slow-motion footage highlights the adrenaline rush as Lucas and his partner escape a massive big wave.

11M Views

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10M Views

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Top Content Bucket #2:

Shore Break Skimming

Lucas Fink utilizes the wave's power to perform skimboarding tricks on shore break waves. The videos showcase Fink running towards the wave, dropping the board on the water, jumping onto it, and then riding it while performing impressive maneuvers and tricks set to upbeat music.

• Drone Footage: This video, which received 13M views, featured drone footage of Lucas skimboarding on shore break waves — providing viewers with a bird's-eye view of the ride.
• Create Suspense: This video captivates the audience by displaying the text "Wait for it" on the screen and gradually building tension through slow, dramatic music, leading up to the tricks, which are accompanied by fast, upbeat music.
• Hashtags: Lucas uses relevant hashtags in his video, such as #skimboarding and #shorebreak, to help reach his target audience. 

13M Views

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9M Views

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Kubra Dagli

Top Content Bucket #1:

Target Practice

Impressive footage of Kubra practicing her Taekwondo skills on a defensive dummy target. 

• Reuse What Works: Both videos were filmed during the same practice session but posted on different dates; one in April ‘22 and the other in June ‘22. Kubra’s first viral video was edited with music. Her second viral video was an unedited snippet of her practice session and was made using repurposed content from her first video.
• No Music: In this video, Kubra doesn’t overlay any additional music and instead opts to leave the raw audio from her clip. The result gives a more visceral experience for the viewer.
• Slow Motion: In this video, Kubra uses a slow motion effect to showcase her technical movements during the spinning jump back kick.  
• Short & Sweet: Videos in this category range from 5-11 seconds.

14M Views

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13M Views

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Top Content Bucket #2:

Skill Showcase

Showcasing Kubra’s formidable talents by highlighting specific moves that she has developed through years of practice. 

• Precise Agility: Both videos showcase Kubra’s agility and precision when hitting a target (whether that be a volleyball or a punch boxing machine).
• Slow Motion Music: In this video, Kubra’s talents are emphasized because the chosen music clip is perfectly synchronized with the video clip — as the music slows down, the slow motion effect is used.  
• Outside of the Dojang: In this video, Kubra showcases her skills outside of her usual training environment; during a visit to an amusement park
• Short & Sweet: Videos in this category range from 6-29 seconds.

9M Views

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9M Views

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Lethal Shooter 

Top Content Bucket #1:

Creative Hoops

A series of videos where Lethal continuously innovates new basketball hoops and tries to make the shot. 

• Creativity: Each video in this series contains a new basketball hoop that Lethal created. His ingenuity keeps viewers engaged and interested in what’s coming next. 
• It Must Go In: Videos in this series don’t end until Lethal has made the basketball go through the hoop — giving viewers the satisfaction of a successful shot being made. 
• Stream of Consciousness: In this video, Lethal shares moments of himself feeling frustrated and talking about how difficult it is to make the shot.
• Camera Angle: Videos in this category are shot from a high angle where you can see both the top of the hoop and the shooter below.

‍8M Views

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4M Views

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Top Content Bucket #2:

Collaborative Skits

Funny skits related to basketball that feature cameos from other influencers.

• Influencer Collab: Lethal collaborates with influencers such as Bruh Man (actor) and NDO Champ (bodybuilder) in this category. Bruh Man tagged Lethal and cross-posted the video on his account for his followers to view while NDO Champ did not.
• No Music: Both videos include the organic sounds of the basketball court rather than overlaying music.
• Staying in Character: In both videos, the influencers Lethal, Bruh Man, and NDO Champ never break their character throughout the entire skit. 

2M Views

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300K Views

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Viral Outliers

‍These top-performing videos were classified as viral outliers since they did not belong to a specific content category with other high-performing videos, yet managed to generate more than 3x the views and engagements of their respective creator’s benchmarks.

Sean Garnier

Fav Player: Sean Garnier asks Abdu Rozik to choose between two players to determine his favorite player.

Formula 1

Audi Reveal: The content features the reveal of Audi's new car by F1 as they announced their participation in the 2026 season.