Top Instagram Influences for the Cat Owner Audience in Q2 2023

Purpose of This Research

To identify the most influential online social entities for the Prospective Cat Owner and Existing Cat Owner audience on Instagram in Q2 2023.

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Target Audience of this Research

Majority of the audience members meeting the following criteria:

• ‍Interested in cats
• Located in the United Kingdom
• Between the ages of 25-44
• Majority female

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Social Creators are Split Into Four Categories

1. Biggest: These creators have very high social followings and video views, so they reach a large portion of the audience. That said, they may not generate exceptional engagement.

2. Most Effective: These creators reach a large portion of the audience and generate tons of engagements & views.

3. Hidden Gems: Creators with a solid following, reach, and engagement with the audience, but are small enough that they probably haven’t gone mainstream yet.

4. Rising Stars: These creators are Hidden Gems that are growing in popularity very quickly.

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Biggest Social Creators For The Cat Owner Instagram Audience

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“Biggest” = Highest social following and video views. In other words the account reaches a large portion of the audience, but may not generate exceptional engagement.

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Most Effective Social Creators For The Cat Owner Instagram Audience

“Most Effective” = Highest scores for “Video Reach vs Audience Size”. In other words, these accounts reach a large portion of the audience in comparison to the creators size.

*Previous follower data not available for the creator.

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Rising Star Social Creators For The Cat Owner Instagram Audience

“Rising Star” = Highest growth in social followers YoY

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Hidden Gem Social Creators For The Cat Owner Instagram Audience

“Hidden Gem” = Highest scoring accounts when combining “Video Views” and “Video Reach vs. Audience Size”, but has low social following.

*While @chriswilsonvet doesn’t post videos, he sees an average engagement rate of 5% on his content.

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Reach score = Video views relative to audience size.