Top Shows/Festivals for the Norwegian Music Audience
The Purpose of This Research
To identify the most influential shows/festivals for the Norwegian Music audience on Facebook, YouTube, Twitter, TikTok, and Instagram.
Shows/Festivals are Split Into Four Categories
- Biggest: These shows/festivals have very high social followings and video views, so they reach a large portion of the audience. That said, they may not generate exceptional engagement.
- Most Effective Shows/Festivals: These shows/festivals reach a large portion of the audience and generate tons of engagements & views.
- Hidden Gems: Shows/festivals with a solid following, reach, and engagement with the audience, but are small enough that they probably haven’t gone mainstream yet.
- Rising Stars: These shows/festivals are Hidden Gems that are growing in popularity very quickly.
Biggest Shows/Festivals For The Norwegian Music Audience
“Biggest” = Highest social following and video views. In other words the account reaches a large portion of the audience, but may not generate exceptional engagement.
Most Effective Shows/Festivals For The Norwegian Music Audience
“Most Effective” = Highest scores for “Video Reach vs Audience Size”. In other words, these accounts reach a large portion of the audience in comparison to the creators size.
Rising Star Shows/Festivals For The Norwegian Music Audience
“Rising Star” = Highest growth in social followers YoY
Hidden Gem Shows/Festivals For The Norwegian Music Audience
“Hidden Gem” = Highest scoring accounts when combining “Video Views” and “Audience Reach vs. Audience Size”, but has low social following.
Reach score = Reach & engagement relative to audience size. Social followers in aggregate across all platforms.
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