![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/66457d9755252905968cb052_Top%20Influences%20%20(Social%2C%20Press%20%26%20Podcast)%20for%20the%20Ski%20Audience%20in%20Q1%202024.png)
Top Influences (Social, Press & Podcast) for the Ski Audience in Q1 2024
The Purpose of This Research
To identify the most influential online entities (social creators, podcasts, and press) for the Ski audience by:
- Analyzing performance metrics (views and followings)
- Assessing relevance of creator content to the Ski industry
- Monitoring growth rates to find Hidden Gems & Rising Stars
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Social Entities are Split Into Four Categories
- Biggest: These creators have very high social followings and video views, so they reach a large portion of the audience. That said, they may not generate exceptional engagement.
- Most Effective: These creators reach a large portion of the audience and generate tons of engagements & views
- Hidden Gems: Creators with a solid following, reach, and engagement with the audience, but are small enough that they probably haven’t gone mainstream yet.
- Rising Stars: These creators are Hidden Gems that are growing in popularity very quickly.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Biggest Social Creators for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6645778ef921edfdc3cd0796_Screenshot%202024-05-16%20at%2010.02.41.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Most Effective Social Creators for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/664577e77c5dca70507b9a95_Screenshot%202024-05-16%20at%2010.04.58.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Rising Star Social Creators for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6645782393a2330cdda132fd_Screenshot%202024-05-16%20at%2010.06.01.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Hidden Gem Social Creators for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6645785133fd59f9940902ce_Screenshot%202024-05-16%20at%2010.06.46.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Top Podcasts for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/66457888323f72d8e7d472ff_Screenshot%202024-05-16%20at%2010.07.41.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Hidden Gem Podcasts for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/664578eb808448c3083ae876_Screenshot%202024-05-16%20at%2010.09.18.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Top Press & Media for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/66457943531895919faa588e_Screenshot%202024-05-16%20at%2010.10.51.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Hidden Gem Press & Media for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/664579723183b39f216b4407_Screenshot%202024-05-16%20at%2010.11.37.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Top Websites for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/664579933a5186a892468dbb_Screenshot%202024-05-16%20at%2010.12.08.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Hidden Gem Websites for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/664579affb1a8c998602fdce_Screenshot%202024-05-16%20at%2010.12.26.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Top Email Newsletters for the Ski Audience
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/664579cb1b631a3091a469a7_Screenshot%202024-05-16%20at%2010.13.02.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
What is the Reach vs Audience Size metric?
A simple reach score that places:
- The video views or engagements a creator generates against;
- Their audience size
To identify a creator’s impact with their audience.
*Reach score = Video views relative to audience size. Social followers in aggregate across all platforms.
*Listens per episode is cumulative across all major podcast platforms.
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