Marketing Blind Spots Are Killing Your Strategy
The way forward is Marketing Outsight, a new way of working that turns external signals into confident action.
Internal data only tells you where you’ve been, never where you’re going.
Traditional studies move too slow for shifting markets.
Blind spots force even the best teams to scramble when they should be leading.
The fix is simple:
Look outward.
We call this Marketing Outsight, an external view of what’s changing across audiences, competitors, platforms, content, and culture.
It’s not another dashboard or a delayed survey, it’s watching real behavior shift while it’s still unfolding.
This isn’t a trend, it’s the new standard for confident marketing decisions.
We turn Outsight into action
RightMetric turns blind spots into clarity by tracking signals across audiences, competitors, platforms, content, and culture, giving you confidence in every decision.
Clarity comes from seeing the full landscape, not just one slice of it
Audience Research
Competitive Intel
13,000
Content Opportunities
RightMetric gave us a new, data-driven lens on how our athletes and potential athletes show up online. Their insights helped us prioritize athlete partnerships with real business impact.
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.
Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.
Partnering with RightMetric has been pivotal in improving our client's media strategies.
The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.
We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.
How Does it Work?
Onboarding
Process
We start with your blind spots, goals, audience, competitors, and more.
Align
the Lens
We decide together where Outsight should focus so the research is targeted and relevant.
Analyze
the Signals
We dig into the right sources to reveal real behaviors and shifts as they happen.
Signals into Action
We translate the most important changes into clear recommendations and examples.
Ongoing
Outsight
We repeat the cycle, tracking new signals over time so your team stays ahead, not reactive.
See the shifts that matter, before they become blind spots
We collect, combine, and analyze data from dozens of sources across the digital landscape to surface the signals that matter so you can move with confidence.
Spot audience attention you’re missing
See where attention is shifting across channels so you can move first, not follow.
Turn competitor signals into strategy
Uncover what’s driving their growth and use it to shape your next moves.
Find the content that’s already resonating with your target audience
Know what resonates now so your creative cuts through faster.
What makes RightMetric different?
Customized to
Your Brief
Every output starts with your specific challenge. We align on where you need Outsight, then deliver research that’s built around your brand, audience, and competitors.
Quick Turnarounds, Clear Process
Submit a brief and get finished deliverables in 1–3 weeks. The process is simple, the output is sharp, and your team gets what it needs without wasted cycles.
Holistic View of the Landscape
We collect, combine, and analyze data from over 25 world-class marketing intelligence sources. The result is a clear view of the shifts that matter, surfaced as recommendations you can act on with confidence.
Our Data Partners
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We're your Outsights partner
RightMetric's Outsights service goes far beyond reports. Our team partners with you from scoping and research to on-time, on-budget delivery. We present findings to your team, answer questions, and highlight clear action items so you’re supported every step of the way.
Results
Proven to Drive Real Impact for Your Brand
Identify the
whitespace
Find your audience & competitive whitespace to maximize the impact of your marketing dollars
Verify assumptions
With a complete, data-informed view of your target audiences and competitors online—without the blindspots.
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