Audience Research Services

From in-depth audience segmentation to whitespace channels, get a clear understanding of your target audience to reach them better. Plug in a dedicated research team and start refining your marketing plans today.

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Pets
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Sport Equipment
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Outdoor Apparel
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Travel
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Sport Equipment
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Non Profit
Industry
Sport Equipment
Industry
Outdoor Apparel
Nail your digital strategy, like marketing leaders at these top brands
BUILT FOR COMMS, INSIGHTS & MARKETING TEAMS

Audience Insights for 
strategies that perform

Unlock a major competitive advantage with RightMetric's audience insights by gaining a deep understanding of your target audience. Pull back the curtain and get data-led insights into their behavior and preferences.

While your competitors continue to dump budget into Meta and Google ads, be the brand that meets your audience in all the high-attention low-competition places where they spend their time online, with messaging that resonates.

Cost-Effective
Saves Time
Gut Check Your Assumptions
Capabilities

All the audience research you need in one place

Audience Gap Analysis

Understand what portion of your target audience you're reaching vs. not reaching. Find the highest opportunity personas hidden within both groups.

Data-Backed Personas

Understand the key characteristics of sub-groups within your target audience. Tailor your strategy to reach them effectively.

Top Social Media Platforms

Learn which social networks are most popular with your target audience and personas.

Social Creators

Find the creators your audience is already highly engaged with, especially hidden gems and rising stars with higher ROI.

Top Websites, Media,
Podcasts, & Email Newsletters

Identify all the high-attention low-competition places your target audience hangs out online.

Interests & Affinities

Gender, age, geo, education, key political issues, interests, brand affinities, hobbies, and more; for any audience.

HOLISTIC DATA

Audience Research that combines datasets 
from across the entire digital landscape

Analyzing data from your target audience's behaviour on only one digital channel creates a skewed view of who they are and how to reach them.

That's why we scour the internet for quality data sets across *every* relevant channel and then combine them into custom research that provides you with insights that are holistic 
and accurate.

The best part? You only pay for the insights you need, not the 15+ data subscriptions required to create it.

Social Media

Your audience's behaviour and content consumptions across all major social media networks. No blindspots.

Web Traffic

Understand your audience's buying journey across websites.

Search Engines

Your audience's search behavior and trends are
critical to understand content preferences and buying intent.

Digital Advertising Platforms

Measure the efficacy of various ad campaigns targeting your desired audience.

Email

Find your target audience's most engaged email newsletters.

Podcasts

Identify the podcasts that truly influence
your audience.

What Our Clients Say

“The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!”

Mark Stuart
Senior Social Media Analyst

“The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!”

Mark Stuart
Senior Social Media Analyst

The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!

Mark Stuart
Senior Social Media Analyst

We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.

Gabe Authier
Global Brand Manager

The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.

Samantha Rayner
Director of Marketing

Partnering with RightMetric has been pivotal in improving our client's media strategies

Gemma Philpott
Associate Director of Strategy

Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.

Jaime Parsons
ATB Financial

My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher
Vice President Digital & Analytics

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance
Marketing Manager

Learn how RightMetric can be an extension of your team

Book a call

Let our experts answer
all your questions

Book a short call and learn how we can help you streamline your marketing research process and uncover valuable insights for your campaigns.

pricing

One service for all your marketing insights needs

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Industry
Pets
Industry
Sport Equipment
Industry
Outdoor Apparel
Industry
Travel
Industry
Sport Equipment
Industry
Non Profit
Industry
Sport Equipment
Industry
Outdoor Apparel