Lemonade Draft
Inside the paid, organic, and creative strategy that’s
redefining the insurance industry
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Lemonade isn’t just selling insurance, it’s redefining how the next generation expects it to look, feel, and work. With a digital-first UX, platform-native voice, and values-driven tone, it's attracting first-time buyers others can’t reach.
In this report, you’ll uncover:
Ease of use, price, and values (per user feedback)
Efficient spender: $53M in digital paid media beats State Farm’s $262M on targeting & tone
Speed is the new differentiator: Lemonade's 90-second sign-up and 3-second claims process redefine what “fast” means in insurance
Purpose drives loyalty: 87% of customers are first-time buyers; Giveback seals the deal
Legacy opportunity: Embedded products, platform-native content, and bold tone aren’t out of reach
Equip yourself with the outsights you need to stay competitive in this evolving eCommerce space. Download the report now.
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