Content Analysis Services
Find the hidden content opportunities that are already resonating with your target audience. Get actionable recommendations on content to create (and not create), plus clear guidance for your creative team or agency.
Content Opportunities for strategies that perform
Unlock a major competitive advantage with RightMetric's Content Opportunities Analysis. Identify content themes that are already resonating with your target audience that aren't already oversaturated by competitors.
All the audience insights you need in one place
Identify Top Content Themes
Find the top content themes that are resonating with your target audience to inform your content strategy.
Identify Poorly Performing Content Themes
Find themes that are not performing well and compare them to your planned strategy in order to efficiently reallocate budget.
Actionable Content Recommendations
Get a one-page cheat sheet for every type of top content. The theme is explained, examples are given, and top performing production elements are called out—all to give your content team or agency an exact roadmap for effective content.
Content Case Studies
Get a detailed data story explaining top content activations in your space. Analysis of not just the content, but the whole activation that made it successful, across all relevant channels.
Platform-Specific Content Opportunities
Have a specific platform you need to make waves on? We can isolate the top performing content for your target audience on that platform only.
Content Opportunity Analysis that combines datasets from across the entire digital landscape
Analyzing content performance on only your shared and owned channels creates a skewed view of performance.
That's why we scour the internet for quality data sets across *every* relevant channel to show you the content that's resonating with the part of your target audience you aren't reaching yet, aka your future customers and audience members.
The best part? You only pay for the insights you need, not the 25+ data subscriptions required to create it.
Social Media
Content performance insights at scale and across all major social media networks. No blindspots.
Web Traffic
Go beyond keyword research and social monitoring. See the top performing content on your competitors' websites.
Search Engines
Traditional search engine-based research is still a part of our content research! But it's only one piece of the puzzle.
See the content and messaging that's resonating in competitors’ email marketing program.
Targeting & Demographics
Most importantly, understand the differing content preferences and behaviours of your various target audience segments. Then identify whitespace that's unique to each segment.
What Our Clients Say
“The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!”
“The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!”
The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!
We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.
The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.
Partnering with RightMetric has been pivotal in improving our client's media strategies
Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.
My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
Learn how RightMetric can be an extension of your team
Let our experts answer
all your questions
Book a short call and learn how we can help you streamline your marketing research process and uncover valuable insights for your campaigns.
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