Nail your digital strategy, like marketing leaders at these top brands
COMPETITOR & AUDIENCE INSIGHT REPORTS

What's in a  RightMetric report?

Audience Insights

Get a clear picture of your audience’s online behaviour by pulling together data from search, social, web, and apps

Actionable recommendations to reach & grow your audience online by uncovering their most engaged social platforms, websites, influencers, podcasts, email newsletters, and more.

Competitor Intel

Pull back the curtain to see your competitors’ actual digital metrics 
like traffic, ad spend, campaign performance, and more

Actionable recommendations based on what’s working and not working for your top competitors

Content Opportunities

Find the hidden content opportunities that are already resonating with your target audience before your competitors do

Actionable recommendations on content to create (and not create!), plus clear creative direction for your team or agency

THE RIGHTMETRIC REPORT PROCESS

How Does it Work?

1

Pick Your Report(s)

Competitors, Audience, Content; or all three. Wherever you need data to inform your strategy.

2

Complete Onboarding

Hop on a quick call to answer questions about your target audience & competitors so we can get started.

3

Analysis

We analyze your audience & competitors, surface insights, and provide actionable recommendations.

4

Get Your 
Report

Our team sends over the concise, actionable report for your review.

5

Take Action

Implement your RightMetric recommendations incrementally and test where relevant!

Build your digital strategy on facts, not assumptions

RightMetric research ties together data from 15+ marketing intelligence tools in a short, actionable deliverable that’s fully customized to your brief, ensuring you’ll always have the facts when informing your digital strategy.

Identify the best places to reach your audience online.

Find whitespace opportunities with high audience attention and low competition

Across websites, search, social, podcasts, newsletters, and more

Scan competitors to uncover opportunities to drive growth

Measure and isolate what’s already working across all channels.

Find the content that’s already resonating with your target audience

What makes RightMetric different?

Every piece of research is customized to your brief

RightMetric reports are on-demand and customized to your brief. We use established methodologies but apply them to your specific brand, target audiences, and competitors.
The deliverable is a 100% customized answer to your specific digital strategy challenge."

Fast turnarounds, simple process

Submit your research briefs. Then get custom research in 1-3 weeks. It’s that simple! Or we can book a call to help you brief in research

Leverage 15+ world-class 
marketing intelligence data sets with one cost-effective subscription

The best marketers verify their assumptions and let data guide their creative genius—not replace it. But good, reliable audience and competitor data is shockingly expensive, and riddled with blind spots. Most importantly— data alone often doesn’t give us the insights we need to take action. That’s where Research-as-a-Service shines. We handle vetting, buying, and cleaning the data and derive actionable insights, so you can nail the high value strategy work.

We're your insights partner

RightMetric's insights service goes far beyond generating insights reports. Our team works with you the whole way to correctly scope research it, deliver it on time and on budget, present the findings to your team, answer questions, and identify action items based on the research. We're with you the whole way.

Results

Proven to Drive Real Impact for Your Brand

See customer stories →

Identify the
whitespace

graph mockup - rightmetric
Lululemon case study →

Find your audience & competitive whitespace to maximize the impact of your marketing dollars

LIGHTNING FAST

2 Weeks

Avg. turnaround time on custom insight projects.

Learn how it works →
IMPACTFUL

+64%

increase in traffic YoY

ATB Financial case study →
SAVE TIME

100s

Red Bull case study →

Hours saved on time-consuming research for your team every month

COST EFFECTIVE

6x

Cost reduction vs low-ROI software subscriptions 

See pricing →

Verify assumptions

graph mockup - rightmetric

With a complete, data-informed view of your target audiences and competitors online—without the blindspots.

Lululemon case study →

The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!

Mark Stuart
Senior Social Media Analyst

The window into whitespace opportunities is superb. To get this level of insight into tactic and content takeaways is invaluable — love it!

Mark Stuart
Senior Social Media Analyst

We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.

Gabe Authier
Global Brand Manager

We use RightMetric's research to quickly get an idea of content that will resonate with our audiences and the most efficient channels to deliver it on. It's been a great source of inspiration for many teams across our org.

Gabe Authier
Global Brand Manager

The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.

Samantha Rayner
Director of Marketing

The depth, creativity and holistic nature of RightMetric's analysis supported the strategy development of our largest new product launch of the year and resulted in our highest sell through-ever.

Samantha Rayner
Director of Marketing

Partnering with RightMetric has been pivotal in improving our client's media strategies

Gemma Philpott
Associate Director of Strategy

Partnering with RightMetric has been pivotal in improving our client's media strategies

Gemma Philpott
Associate Director of Strategy

Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.

Jaime Parsons
ATB Financial

Whether it's related to social or content opportunities, or even digital ad spend; RightMetric's analyses continuously inform our strategies.

Jaime Parsons
ATB Financial

My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher
Vice President Digital & Analytics

My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher
Vice President Digital & Analytics

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance
Marketing Manager

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance
Marketing Manager

Learn More
About RightMetric

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