The New Rules of Marketing
Unlocking The Secret Framework That Top Brands Use to Drive Growth in an Over-Saturated World
In 2025, the marketing landscape has changed drastically from what it was even just a few years ago. Understanding the current dynamics of online audiences, the digital platforms they spend time on, and their content consumption behaviour will arm marketers for success, in 2025 and beyond. This presentation provides an in-depth analysis on just that.
You’ll learn the techniques top marketers are using to:
Understand and segment evolving audience groups, stop relying on a single catch-all persona
Use real content consumption data to guide content strategy, don't rely on gut feel or what worked last year
Distribute with focus and show up where your audience actually pays attention
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