In 2025, the marketing landscape has changed drastically from what it was even just a few years ago. Understanding the current dynamics of online audiences, the digital platforms they spend time on, and their content consumption behaviour will arm marketers for success, in 2025 and beyond. This presentation provides an in-depth analysis on just that.
You’ll learn the techniques top marketers are using to:
Understand and segment evolving audience groups, stop relying on a single catch-all persona
Use real content consumption data to guide content strategy, don't rely on gut feel or what worked last year
Distribute with focus and show up where your audience actually pays attention
Learn how RightMetric can be an extension of your team

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