Attention is the
New Shelf Space
How the world’s most-watched brands (SKIMS, Olaplex, LEGO) turn cultural spikes into sustained momentum.
What You’ll Learn
In an era where distribution depends on where audiences focus, this session breaks down how cult brands design and earn attention.
Inside the Deck
SKIMS. How stacked collabs (D&G, Nike, Post Malone) drive rolling cultural spikes that convert buzz into measurable web traffic.
OLAPLEX. Why attention must be bridged with education and offers to sustain growth beyond the campaign spike.
LEGO. How fandom tie-ins (F1, Nike, RUN DMC) create ongoing, event-driven attention cycles that keep legacy brands culturally relevant.
Key Takeaways
Moments win markets. The strongest brands engineer attention.
Fame fades fast. Winning brands build systems that extend attention through education and community.
Attention is the new shelf space. The brands that dominate distribution are those that master focus, not placement.
Download “Attention Is the New Shelf Space” and learn how to design cultural spikes that capture and sustain audience attention.
Learn how RightMetric can be an extension of your team
Let our experts answer
all your questions
Book a short call and learn how we can help you streamline your marketing research process and uncover valuable insights for your campaigns.
One service for all your marketing insights needs
Receive the latest insights on the strategies driving digital growth for the world’s fastest growing companies.