Ideating CBD Content With Q4 2020 Search Data

Key Takeaways

Content & Messaging — Answer the Audience’s Questions: Looking at popular cannabis-related subreddits and threads as well as high volume questions on Google, we determined the top questions and topics that users are searching for online. 

Use these content buckets to ideate top-performing content for your blog, social platforms, and even website FAQ sections:

• The Cannabis Experience: One of the most popular questions on Reddit are related to users asking other users what their experience is like with cannabis. This ranges from people who have never tried and are interested in trying to users who want to see if their experience is “normal”.
• ‍Targeting Specific Problems: Using cannabis for pain-related problems, sleep and relaxation, as well as mental health-related issues (i.e. anxiety, panic attacks, etc.) are the most common reasons for cannabis usage. As a result, a lot of questions have to do with the effective of cannabis for these problems, what the best products are, correct dosages, and more.
• Seeking Advice and Recommendations: People want to know what the best ways of using cannabis are, what is the proper way to use, how much to take, how to up their dosage over time. They also seek recommendations from others regarding what brands are good, what type of cannabis products works best for their needs, and general advice.
• Health Concerns & Side Effects: Similar to advice seeking, some users want to research the possible side effects of cannabis before trying or to confirm whether the side effects they’re experiencing is normal. These users also want to arm themselves with enough information to determine the “safety” of cannabis before using.

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  The most popular questions being asked on Google about cannabis are related to usage & benefits, health & safety, and legality.

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Digging deeper, the specific questions that people are asking about cannabis usage & benefits on Google are:

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Digging deeper, the specific questions that people are asking about cannabis health & safety on Google are:

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Digging deeper, the specific questions that people are asking about cannabis legality, buying & selling, and origins & culture on Google are:

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  The most popular questions being asked on Reddit about cannabis are related to usage & benefits, symptoms & side effects, and ways to use.

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Digging deeper, the specific questions that users on Reddit are asking about cannabis usage & benefits are:

Pain Relief

• To all People who used CBD against pain or something else, how are you now, did it help?
• What strain would you recommend for pain?
• Is CBD oil good for sciatica pain?
• Best CBD product for chronic pain
• Best CBD topical for Trigger Points?
• Want to help my mom with pain relief!

Mental Health

• CBD Capsules for Anxiety/Depression?
• People who suffer from mental disorders (anxiety depression), Have you tried CBD oil and did it help you in any way?
• If you used CBD oil for anxiety and had positive results, what brands gave you the positive results?
• New to CBD oil... advice on proper use for anxiety
• CBD for Anxiety recommendations

Sleep & Relaxation

• What are some ways to increase sleep quality such as CBD Drops, blackout curtains, weighted blankets etc?
• Which strain for pain relief and insomnia?
• CBD for anxiety/sleep
• Is CBD good for insomnia?
• Question about weed and sleep
• Edibles for mom who struggles to sleep
  

Will it help with ___ ?

• CBD for IBS? M/28/NY
• Can vaping cbd help with digestive issues?
• Would CBD help with my lipido?
• CBD for gut inflammation?
• How does cannabis help the diabetics?

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Digging deeper, the specific questions that users on Reddit are asking about cannabis symptoms & side effects are:

Experience using Cannabis

• Did you try CBD oil? How did it work for you?
• What kind of effect should I expect?
• Did you ever tried CBD oil, how did it make you feel?
• How long for CBD to show results?
• What's everyone's experiences using CBD products?
• What's your worst/extreme experience you had from smoking weed/ cannabis (plz tell us if it was CBD/THC)?
• What are your thoughts on the effectiveness of hemp products and CBD oils?
• Looking for info on side effects

Specific Side Effects

• CBD and body odor/sweating
• Vaping CBD kept me awake all night
• Heart palpitations with full spectrum CBD
• Dosage recommendation and does it make anyone else feel groggy all day?
• Extreme sleepiness from cbd?
• Shortness Of Breath Months After Stopping CBD Oil
• Appetite loss
• Does smoking make anyone else bite their nails really bad? Like to almost bleeding
• Medical question. Twitching while high
• The back of my head has sharp pain after smoking weed

Side Effect Concerns

• Started taking hemp oil to help with anxiety/panic attacks and cervical issues - unexpected effect - what next?
• Looking for info on side effects
• Common side effect?
• Side effects of smoking?
• If I start to smoke cbd weed, will it mean that when i smoke regular thc weed the side effects like anxiety will be heightened?
• Had cbd caused any side effect for you?
• What negative side effects have you experienced from CBD?
• Benefits & Side Effects Experienced using CBD

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Digging deeper, the specific questions that users are asking on Reddit about cannabis ways to use, recommendations, and culture & opinions are:

Ways to Use / How-to

• Increase intake or dosage?
• Can and should I take cbd oil together with cbg oil?
• How to smoke/vape CBD isolate
• Cbd is not working, should I increase my dose?
• CBD Vape Oil | Not hitting right, need advice
• Does putting CBD oil “under your tongue” really change how it is absorbed into your body versus simply swallowing it?
• How much CBD should you take on a daily basis?
• Can i mix hash with weed?
• Best method
• How are you supposed to take tincture?
• Can I dissolve CBD isolate or oil in Jello?

Recommendations

• What's a good and cost friendly cbd oil brand?
• Recommendations for CBD eLiquids?
• What strains of cannabis could be used to help improve someone’s workout experience?
• I have to give up smoking but I don’t want to give up MJ. Any recommendations?
• What is a Good bundle for newbie
• What are some safe pure CBD brands? e.g. Pesticide, heavy metal and herbicide free?
• I'm new to CBD. Gummy questions (some brands mentioned)
• Best Full Spectrum Gummies?
• What are the best and trustworthy cbd weed online stores in Europe in your opinion?

Culture & Opinions

• People who are against cannabis legalization in the US, why?
• Former cannabis users, why did you quit using cannabis despite its overwhelming support and praise on Reddit?
• People who are against weed why?
• What’s worse, Weed or alcohol?
• Why should everyone try cannabis?
• How do you feel about CBD?
• In your experience, is cannabis a gateway drug? Why do you believe so?
• Redditors who swear by CBD, what's your best argument against the skeptics?
• Cannabis stigma is unfair when ‘wine o’clock’ is widely celebrated by moms‍