Ideating CBD Content With Q4 2020 Search Data

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October 1, 2020
Cannabis

Key Takeaways

Content & Messaging — Answer the Audience’s Questions: Looking at popular cannabis-related subreddits and threads as well as high volume questions on Google, we determined the top questions and topics that users are searching for online. 

Use these content buckets to ideate top-performing content for your blog, social platforms, and even website FAQ sections:

  • The Cannabis Experience: One of the most popular questions on Reddit are related to users asking other users what their experience is like with cannabis. This ranges from people who have never tried and are interested in trying to users who want to see if their experience is “normal”.
  • Targeting Specific Problems: Using cannabis for pain-related problems, sleep and relaxation, as well as mental health-related issues (i.e. anxiety, panic attacks, etc.) are the most common reasons for cannabis usage. As a result, a lot of questions have to do with the effective of cannabis for these problems, what the best products are, correct dosages, and more.
  • Seeking Advice and Recommendations: People want to know what the best ways of using cannabis are, what is the proper way to use, how much to take, how to up their dosage over time. They also seek recommendations from others regarding what brands are good, what type of cannabis products works best for their needs, and general advice.
  • Health Concerns & Side Effects: Similar to advice seeking, some users want to research the possible side effects of cannabis before trying or to confirm whether the side effects they’re experiencing is normal. These users also want to arm themselves with enough information to determine the “safety” of cannabis before using.

  The most popular questions being asked on Google about cannabis are related to usage & benefits, health & safety, and legality.

Cannabis - Google Search Data

Digging deeper, the specific questions that people are asking about cannabis usage & benefits on Google are:

Cannabis - Usage and Benefits - Search Data

Digging deeper, the specific questions that people are asking about cannabis health & safety on Google are:

Cannabis - Heath and Safety - Search Data

Digging deeper, the specific questions that people are asking about cannabis legality, buying & selling, and origins & culture on Google are:

Cannabis - Legality - Buying and Selling - Origins and Culture - Search Data

  The most popular questions being asked on Reddit about cannabis are related to usage & benefits, symptoms & side effects, and ways to use.

Reddit - Cannabis - Frequently Asked Questions

Digging deeper, the specific questions that users on Reddit are asking about cannabis usage & benefits are:

Pain Relief

Mental Health

Sleep & Relaxation

Will it help with ___ ?

Digging deeper, the specific questions that users on Reddit are asking about cannabis symptoms & side effects are:

Experience using Cannabis

Specific Side Effects

Side Effect Concerns

Digging deeper, the specific questions that users are asking on Reddit about cannabis ways to use, recommendations, and culture & opinions are:

Ways to Use / How-to

Recommendations

Culture & Opinions

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