Digital Whitespace Map™

Choose the best channels to break through the noise.

Measures shifting audience attention across channels.

By tracking billions of engagements and views across platforms.

Benchmarks where competing brands are investing heavily.

We track brands’ posting, ad spend, traffic, and engagement activity across channels to determine where they are investing to compete for your audience.

Identifies the whitespace opportunity channels.

Digital Whitespace Map™ research combines audience attention and competitors’ focus in a unique way to triangulate whitespace opportunities for you to reach your audience effectively and efficiently.

Inform your investments across every social channel.

By using a multitude of data sources, RightMetric’s whitespace analysis covers all the channels that matter to your brand and your audience.

How it works

1. Measures audience attention.

2. Benchmarks competitors’ focus.

3. Identifies channel whitespace opportunities.

To identify channels where your audience is spending their time online.

To identify channels that are already oversaturated by your competitors’ marketing.

Channels at the intersection of high audience attention and low competition from other brands are the golden opportunities.

Leading brands are already using RightMetric’s insights to break through the noise.

Martin B testimonial headshot

RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.

Martin Brüeckner, Global Head of Sports Communications

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Andrew D testimonial headshot

“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.

Andrew Donaher, Vice President, Digital & Analytics

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Kate D testimonial headshot

RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.

Kate Drance, Marketing Manager

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Samantha R testimonial headshot

“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.

Samantha Rayner, Director of Marketing

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Ready to accelerate growth with insights?

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