Choose the best channels to break through the noise.
By tracking billions of engagements and views across platforms.
Digital Whitespace Map™ research combines audience attention and competitors’ focus in a unique way to triangulate whitespace opportunities for you to reach your audience effectively and efficiently.
To identify channels where your audience is spending their time online.
To identify channels that are already oversaturated by your competitors’ marketing.
Channels at the intersection of high audience attention and low competition from other brands are the golden opportunities.
RightMetric’s ability to seamlessly understand the DNA of a partner brand and their consumers, while providing strategic insight allows my team to focus on moving fast without hesitation, which is key in today’s business environment.
“My entire career has revolved around using data to understand customers to gain a competitive advantage. No analytics or research vendor can do what RightMetric does. Their team will provide you with insights on WHY things happen in a way that you haven’t seen before.”
RightMetric’s work helped us understand where Vancity stood in relation to our competitors online, which allowed us to reconstruct the best elements of their strategies to push our social and digital to the next level.
“The depth, creativity and holistic nature of RightMetric’s analysis was highly insightful and supported the development of our new marketing strategy. Their insights informed our approach to the largest new product launch of the year and resulted in our highest sell through - ever.”