Research & White Papers

Steal Chime’s Playbook: Built for Canadian Growth

A 74-slide report reverse-engineering how Chime scaled to 22M users and how you can apply it to your Canadian bank, credit union, or fintech brand.

Chime has disrupted the US banking sector with its digital-first approach and focus on underserved audiences. This report provides actionable strategies for financial institutions seeking to stay competitive in a rapidly evolving landscape.

What’s Inside This Exclusive Report?

  • Who Chime's real audience is and why it matters (hint: it's not who you think)

  • How Chime turned pain points into product design

  • The content playbook that builds emotional trust and cultural fluency

  • Where Chime shows up online and why it works

  • Where traditional financial institutions are falling behind

  • Why banks can't ignore this moment   

  • A 90-180 day action plan for financial institutions

Who Should Read This?

  • Marketing & strategy teams at banks, credit unions, and fintech companies

  • Financial service professionals focused on digital transformation and customer experience

  • Industry analysts and consultants tracking the evolution of banking in North America

Dominate this high-value audience before your competitors do. Complete the form to download the full report now.

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