How We Measure The Digital Landscape
We’re on a mission to help brands navigate their digital landscape. For over 7 years, we’ve pioneered a unique, multidimensional approach to measuring online audience behaviour and brand performance. Here's how:
25+
Data Partners
100B
Digital Signals Available Daily
10+
Research Team Members
1K+
Insights generated annually
The World's Best Marketing Intelligence Data, All In One Place
RightMetric has assembled a tech stack that enables us to understand the online behaviour of almost any audience, and the digital strategy and performance of any brand—across every relevant channel.
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How Our Partners Collect Data
By working with 25+ data partners, we cross-reference a wide variety of data sources to ensure it's accuracy and fidelity.
Audience Graph
Our partners crawl billions of unique web pages, social media accounts, and individual pieces of content on social platforms; then correlate them into a database associating profiles and content with unique identifiers. These “profiles” are an amalgamation of an individual person or organization’s various behaviours across the web and social. Profiles are tagged, filterable, and searchable for our research.
Social Media Platform API
Social APIs give our data partners access to deep audience behavioural and content data from platforms like TikTok, YouTube, Instagram, LinkedIn, and many more.
Opt-In Contributors Network
Anonymyzed traffic data collected from software products installed on millions of devices, worldwide.
Crawling Public Data
Publicly available data (e.g. Wikipedia, census data etc.) algorithmically captured and indexed from millions of websites and apps.
Marketing Research that combines datasets from across the entire digital landscape.
Analyzing data on only one digital channel creates a skewed view of your digital landscape.
That's why we scour the internet for quality data sources across every relevant platform channel and then combine them into research that provides you with insights that are both holistic and actionable.
The best part? You only pay for the insights you need, not the 25+ data subscriptions required to create it.
Social Media
Audience, content, and competitor data across all major social media networks. No blindspots.
Web Traffic
Granular audience and traffic source data from any brand's website.
Search Engines
Your audience's search behaviour and trends are critical to understand content preferences and buying intent.
Digital Advertising Platforms
Measure the spend and effectiveness of your competitors’ digital advertising programs across all major ad platforms. Identify the campaigns and creative driving the most impact.
Find your target audience's most engaged email newsletters and access your competitors’ key email marketing metrics like list size and email traffic. See the email content & messaging driving the greatest results.
Podcasts
Identify the podcasts that truly influence your audience.
Audience Gap Analysis™
Persona Profile™️
Content Opportunity Analysis™️
Competitor Snapshot™️
Ad Funnel Teardown™️
Translating Data Into Actionable Answers For Marketers
Having the data tools isn’t enough—you still need to translate the data into answers. We’ve spent 7+ years developing methodologies that give you actionable answers in the mission critical areas of your strategy: Audience, Content, and Distribution.
Telling The Story Behind The Insight: The IPA Framework
Presenting an insight or data point on its own isn’t enough. For an insight to get used, people need to trust it, and know how to action it.
Learn how RightMetric can be an extension of your team
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