YouTube Mountain Biking Content Opportunity Quadrants™ Q4 2021

YouTube
December 16, 2021
Sporting Goods & Outdoor

Key Takeaways

In Q4 2021, the content whitespace opportunities for the mountain biking industry on YouTube were the following:

  • POV Trail Rides with Views: Top videos included popular videos from Rémy Métailler’s trip to British Columbia, which showcased scenic views from his trail rides in Golden, Fernie and Kimberley. Videos were shot from Rémy’s point of view and included commentary throughout the ride. 
  • Mountain Biking 101: Top videos teach beginner or inexperienced riders mountain biking techniques, skills, and basic knowledge. Some of the top-performing videos were featured on the playlist “MTB 101” from Berm Peak Express and “Get Started In Mountain Biking” from the Global Mountain Bike Network. Educational videos topics included: mountain biking etiquette and terminology, basic skills and tips, common mistakes for beginners and how to ride brake bumps. 
  • Jump Tips & Tricks: Videos aim to educate viewers on how to do jumps or improve your jumps on a mountain bike. Top video topics included: learning to jump on a XC bike, common mountain biking jumping mistakes, how to do bunny hops and how to preload on a mountain bike. 
  • Bike Challenges: Top videos feature bikers attempting challenges such as competing in an Enduro race or riding downhill tracks on bikes that weren't designed for those specific activities. These bike challenges included riding a downhill track on an XC MTB, racing Enduro on a hardtail, riding a fat bike down Fort William World Cup Downhill Track and riding a cheap mountain bike at Fort William. 

YouTube content the audience has been the most interested in Q4 2021 includes:

*Size of bubbles indicate how large a content bucket is relative to each other based on views, engagement and # of posts

While the majority of YouTube content in the mountain biking space has focused on:

*Size of bubbles indicate how large a content bucket is relative to each other based on views, engagement and # of posts

The mountain biking YouTube content whitespace opportunities include:

*Size of bubbles indicate how large a content bucket is relative to each other based on views, engagement and # of posts

Content to avoid due to low attention and high competitor saturation in the mountain biking space include:

*Size of bubbles indicate how large a content bucket is relative to each other based on views, engagement and # of posts

Whitespace Opportunities:

1. POV Trail Rides with Views

Showcasing Breathtaking Views on Trail. Top videos shared in Q4 2021 include videos from Rémy Métailler’s trip to British Columbia, showcasing scenic views in Golden, Fernie and Kimberley. Videos are shot from Rémy’s point of view and include his commentary throughout the ride. 

Tactics to Implement:

  • POV: Top videos were filmed using a GoPro video camera to document the stunning views the bikers experienced while on the trail.
  • Using Compelling Titles: The video titles for this channel use persuasive copy such as “Most Unique” and “Best Trail Ever”. Additionally Rémy shares highlights of the ride in the title such as “We saw a grizzly bear and rode a Triple Black Diamond Trail!”. 

700K Views

487K Views

2. Mountain Biking 101

Basic Skills and Foundations of Mountain Biking. Top videos teach beginner or inexperienced riders mountain biking techniques, skills, and basic knowledge. Some of the top performing videos were featured on the playlist “MTB 101” from Berm Peak Express and “Get Started In Mountain Biking” from the Global Mountain Bike Network. Educational videos featured the following topics: 

  • MTB etiquette and terminology 
  • Basic skills and tips 
  • Common beginner mistakes 
  • How to ride braking bumps

Tactics to Implement:

  • Playlists: YouTube playlists are collections of videos that play automatically in order. Playlists make it easy for subscribers to find your content more easily, and help you increase video watch times and improve discoverability*.

552K Views

86K Views

*Source

3. Jump Tips & Tricks

How to Jump or Improve your Jumps on a MTB. Videos aim to educate viewers on how to do jumps or improve their jumps on their mountain bikes. Top video topics included: 

  • Learning To Jump On Your XC Bike
  • MTB Jumping Mistakes
  • Bunny Hops
  • How To Preload On Your MTB 

Tactics to Implement:

  • Geo-Tag: Global Mountain Bike Network, uses the geo-tag at the bike park where the video was filmed to help increase discoverability and reach people who are interested in videos that have been tagged in the same area.
  • Teaser Shorts: The video on the right is a YouTube short (less than 60-second vertical video) that uses a CTA pop-up to drive viewers to watch their full tutorial video on bunny hops. This helps hook engaged viewers to click to the full video and keep viewers on their channel’s ecosystem longer.

237K Views

160K Views

4. Bike Challenges

Attempting Challenges on Different Types of Mountain Bikes. Top videos feature bikers attempting challenges such as competing in an Enduro race or riding downhill tracks on bikes that weren't designed for those specific activities. Bike challenges included:

  • Attempting Downhill Tracks On An XC MTB
  • Can You Race Enduro On a Hardtail?
  • Can You Ride A Fat Bike Down Fort William World Cup Downhill Track?
  • Riding A Cheap MTB At Fort William

Tactics to Implement:

  • Video Sequels: The video on the right is a sequel to another video Global Mountain Bike Network shared in April 2021. This sequel video was created in response to comments on the previous video about the bike being used not being "budget enough". Analyze your video comments and engagement rates to create more engaging content that responds to comments on your top-performing videos.

288K Views

156K Views

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