![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/63052c779917c28e3c4f4956_YouTube%20Financial%20Services%20Content%20Opportunity%20Analysis%E2%84%A2%20Q3%202022.png)
YouTube Financial Services Content Opportunity Analysis™ Q3 2022
Key Takeaways
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/60c7bc0338e68af93665a498_Key%20Takeaways%20%E2%80%93%C2%A0Divider%20%E2%80%93%C2%A0Gradient.png)
Top content opportunities in Q2 2022 in the Financial Services space include:
Recession Tips:
- Recession Advice: Videos discussing how to make investment profit and protect one’s finances during a recession.
Stock Market Crash:
- Sharing Ways to Save Money: Videos provide viewers hacks for saving money on their day-to-day expenses and on monthly costs.
Entrepreneurship:
- Knowledge for Business Owners: Videos containing business related content such as how companies scale, how to find a cash flow positive business.
Recession Predictions:
- Estimating Recession Impacts: Videos discussing recession and its impact on the economy and stock market, and predictions on the future of currency.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Content Opportunity Methodology
- Measure & Categorize. Sample a large number of social posts to find ones that are significantly outperforming the average.
- Identify Top Themes. Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
- Identify a Benchmark. Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
- Identify Opportunities. Look at the data and find the content themes that are resonating with the audience based on a set of top creators.
- Repeat For Each Platform. Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
The top* videos from Q2 2022 published by the following Financial Services creators were analyzed:
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/63052d6833604c75a3075c32_Screenshot_126.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
YouTube Content Bucket Definitions
- Recession Tips: Videos discussing how to make investment profit and protect one’s finances during a recession.
- Stock Market Crash: Videos discussing the losses incurred during the market downturn and what to expect in the new bear market.
- Entrepreneurship: Videos containing business related content such as how companies scale and how to find a cash flow positive business.
- Recession Prediction: Videos discussing recession and its impact on the economy and stock market, and predictions on the future of currency.
- Crypto Market Crash: Videos discussing the major price declines in the crypto market, how to protect a portfolio, and how to take advantage of the buying opportunities created by the downturn.
- Geo Politics: Videos educating viewers on the state of the global economy, socioeconomic trends, and political impacts on the economy.
- Money Saving Tips: Videos highlighting common money mistakes to avoid and how to properly manage money.
- Real Estate Market Crash: Videos discussing the housing bubble, rising mortgage payments and why housing prices are beginning to drop.
- Pop Culture: Videos meant for entertainment; such as discussing the impact of Kim Kardashian on consumerism or scams such as Theranos.
- Crypto Market Strategy: Videos examining particular crypto stocks in detail and discussing whether to buy or sell it, or showing people ways to make “easy money” through cryptobots or airdrops.
- Retirement 101: Videos educating viewers on different strategies to achieve early retirement.
- Stock Market 101: Videos explaining financial terms and concepts in a comprehensive and easy-to-understand way.
- Real Estate Strategy: Educating viewers on the fundamentals of real estate investing and sharing ways to generate income through real estate.
- Famous Investor Strategy: Videos analysing the methods famous investors have shared and sharing what stocks famous investors are investing in.
- Stock Market Strategy: Videos examining particular stocks in detail and discussing whether to buy or sell it.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Content buckets that had the highest views & engagement rate in the Financial Services space include:
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/63052e384b689270ae602596_Screenshot_127.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Good performing content opportunities in the Financial Services space on YouTube include:
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/63052e5af81ea66ead089cb7_Screenshot_128.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Substandard performing content opportunities in the Financial Services space on YouTube include:
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/63052e7a33604c2aa807ec04_Screenshot_129.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Low performing content opportunities in the Financial Services space on YouTube include:
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/63052e99f3701385c9f41264_Screenshot_130.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Outliers:
These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.
Stock Market Strategy
Tactic - Comprehensive. The video summed up the impacts of the recession on popular investment industries (stock market, real estate, and crypto).
1M Views
Pop Culture
Tactic - Storytelling. The video told the reason behind Elon’s tweet and showcased the main tweets of the conversation.
2.2M Views
Stock Market 101
Tactic - Follow Trends. This video capitalized on the virality of the Johnny Depp/Amber Heard Trial.
6M Views
Recession Tips
959K Views
Crypto Market Crash
Tactic - Quick Timing. The video clip uploaded 1 day after Tesla’s Cyber Rodeo event and capitalized on the event’s popularity.
234K Views
Stock Market Strategy
Tactic - Data Backed. The video shows the best dividend stocks to purchase with data backed examples.
253K Views
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
Content Opportunities:
1. Recession Tips
Recession Advice. Videos discussing how to make profits on your investments and how to protect one’s finances during a recession.
Tactics to Implement:
- Answering Biggest Questions: Both video titles included the main question in the investor’s minds “How to Not Lose Money”.
- What to Invest In: Videos tell viewers how they should view investing during a recession and what stocks they should invest in.
- Visual Summary: Videos visually represent important numbers and facts in a concise way.
Top Format:
- Top videos range from 11-17 mins. in length.
- 100% of videos in this category are traditional YouTube posts.
731K Views
615K Views
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
2. Stock Market Crash
Stock Market Downturn. Videos discussing the losses incurred during the market downturn and what to expect in the new bear market.
Tactics to Implement:
- Credibility: Videos explain why the market is falling by referencing credible sources and providing proof of historic markets doing the same thing.
- Providing Security: Videos give a sense of security to investors by explaining to them exactly how they can prepare for a bear market.
Top Format:
- Top videos range from 8-15 mins. in length.
- 100% of videos in this category are traditional YouTube posts.
520K Views
500K Views
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
3. Entrepreneurship
Knowledge for Business Owners. Videos containing business related content such as how companies scale, how to find a cash flow positive business.
Tactics to Implement:
- Niche Topics: The video to the left dives deep into a entrepreneurial topic called “blitzscaling” and educates viewers on the impact the topic has on our society.
- Step by Step Guide: The video to the right gives a instructional guide on how to purchase a cash flow positive business. The video also segments the video progress bar into different topics.
Top Format:
- Top videos range from 30 sec. to 78 mins. in length.
- 30% of videos in this category are Shorts.
252K Views
203K Views
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
4. Recession Prediction
Estimating Recession Impacts. Videos discussing recession and its impact on the economy and stock market, and predictions on the future of currency.
Tactics to Implement:
- Entertaining: Andrei Jikh uses humour and compares regularly deemed ‘boring’ topics, such as the decisions of the government and financial institutions, to pop culture references such as the Marvel superheroes.
- Consistent Branding: Andrei always uses a green split screen with infographics and followers the same editing style and video structure, so his content is easily recognizable to his audience.
- Recession Analysis: Videos analyzed the recession for the audience and showed the audience how they can analyze the recession themselves.
Top Format:
- Top videos range from 11-28 min. in length.
- 100% of videos in this category are traditional YouTube posts.
395K Views
365K Views
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