Top TikTok Influences for the Cat Owner Audience in Q2 2023

Purpose of This Research

To identify the most influential online social entities for Animal Lover creators with a focus on cats on TikTok in Q2 2023.

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Target Audience of this Research

Audience members meet the following criteria:

• ‍Interested in cats
• Located in the United Kingdom
• Between the ages of 25-44
• Majority female

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Social Creators are Split Into Four Categories

1. Biggest: These creators have very high social followings and video views, so they reach a large portion of the audience. That said, they may not generate exceptional engagement.
2. Most Effective: These creators reach a large portion of the audience and generate tons of engagements & views.
3. Hidden Gems: Creators with a solid following, reach, and engagement with the audience, but are small enough that they probably haven’t gone mainstream yet.
4. Rising Stars: These creators are Hidden Gems that are growing in popularity very quickly.

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Biggest Social Creators for the Cat Owner TikTok Audience

“Biggest” = Highest social following and video views. In other words, the account reaches a large portion of the audience, but may not generate exceptional engagement.

Reach score = Video views relative to audience size. 

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Most Effective Social Creators for the Cat Owner TikTok Audience

“Most Effective” = Highest scores for “Video Reach vs Audience Size”. In other words, these accounts reach a large portion of the audience in comparison to the creator's size.

Reach score = Video views relative to audience size. 

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Rising Star Social Creators for the Cat Owner TikTok Audience

“Rising Star” = Highest growth in social followers YoY

Reach score = Video views relative to audience size. *NEW means the account was made after April 2022. 

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Hidden Gem Social Creators for the Cat Owner TikTok Audience

“Hidden Gem” = Highest scoring accounts when combining “Video Views” and “Video Reach vs. Audience Size”, but has low social following.

Reach score = Video views relative to audience size. 

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How to Action Influential Creators 

• ‍TikTok can be a volatile platform for Animal Lover cat content. Monitor creators with abnormal peaks in viewership like Bella & Twilight Khan, Simbi & Gizmo and Domino to see what kind of content goes viral for them.  ‍
• ‍Look for ambassador relationships or partnerships with cat personalities like Moet, Sigrid, Melrose and Jojo. They have demonstrated stable video viewership over time making them consistent partners to align with.‍