Top Performing Content Buckets Q3 2021 on TikTok | Financial Services

The top content buckets for the Financial Services industry in Q3 2021 on TikTok are as follows:

1. This vs That

Best Practices

• 9:16 Ratio Videos
• Think of two concepts people are often debating between or confused by.
• Use back and forth footage to make it seem like a discussion between the options. 
  

Opportunities

• Check in on your comments to see what people are confused about. 
• Try to tie concepts in with relevant anecdotes.
• Give each option a use case and tie it back to your product or service. 

Likes: 6.8K | Views: 53.7K

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Likes: 1.3K | Views: 22.5K

2. Sharing Resources & Recommendations

Best Practices

• 9:16 Ratio Videos
• List accessible resources that will contribute to your audience’s learning.
• Include screenshots or visuals of the resources where applicable.
  

Opportunities

• Create categories of different tools to help your audience (ie. books, apps).
• Think about the message you want to send and how it can relate to your product and services.
• Explain how the resource will be a benefit to the audience.

Likes: 66.6K | Views: 1.9M

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Likes: 1.4K | Views: 204K

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Likes: 60 | Views: 1.3K

3. Custom Platform Content

Best Practices

• 9:16 Ratio Videos
• Highlight innovative ways to showcase your product.
• Work with in-house content creators as opposed to all content being created by influencers.
  

Opportunities

• Touch base with customer service teams to hear what people want to know.
• Talk directly to your audience and tell them what they’ll learn by engaging. 
• Show a step by step of how to achieve outlined goals with your brand.

Likes: 66.6K | Views: 1.9M

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Likes: 1.4K | Views: 204K

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Likes: 53.5 | Views: 2.3K