Top Performing Content Buckets Q3 2021 on TikTok | Financial Services

Content & Messaging
TikTok
July 27, 2021
Financial Services

The top content buckets for the Financial Services industry in Q3 2021 on TikTok are as follows:

1. This vs That

Best Practices

  • 9:16 Ratio Videos
  • Think of two concepts people are often debating between or confused by.
  • Use back and forth footage to make it seem like a discussion between the options. 

Opportunities

  • Check in on your comments to see what people are confused about. 
  • Try to tie concepts in with relevant anecdotes.
  • Give each option a use case and tie it back to your product or service. 

Likes: 6.8K | Views: 53.7K

Likes: 1.3K | Views: 22.5K

2. Sharing Resources & Recommendations

Best Practices

  • 9:16 Ratio Videos
  • List accessible resources that will contribute to your audience’s learning.
  • Include screenshots or visuals of the resources where applicable.

Opportunities

  • Create categories of different tools to help your audience (ie. books, apps).
  • Think about the message you want to send and how it can relate to your product and services.
  • Explain how the resource will be a benefit to the audience.

Likes: 66.6K | Views: 1.9M

Likes: 1.4K | Views: 204K

Likes: 60 | Views: 1.3K

3. Custom Platform Content

Best Practices

  • 9:16 Ratio Videos
  • Highlight innovative ways to showcase your product.
  • Work with in-house content creators as opposed to all content being created by influencers.

Opportunities

  • Touch base with customer service teams to hear what people want to know.
  • Talk directly to your audience and tell them what they’ll learn by engaging. 
  • Show a step by step of how to achieve outlined goals with your brand.

Likes: 66.6K | Views: 1.9M

Likes: 1.4K | Views: 204K

Likes: 53.5 | Views: 2.3K

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