YouTube Financial Services Content Opportunity Analysis™ Q4 2022

YouTube
November 15, 2022
Financial Services

Key Takeaways

Top content opportunities from August to October 2022  for the Financial Services audience include:

Lesson of the Day: 

  • Short-form videos providing viewers with educational information through skits. The content makes difficult topics such as compound interest, inflation, taxes, or how to gain financial freedom, easy to digest.

Ranking Credit Cards: 

  • Short-form videos comparing the best and worst credit cards you can get and the perks associated with each card.  

Global Economy Breakdown: 

  • In-depth videos describing economic crises and decisions that impact the global financial market.

Famous Investor’s Strategies: 

  • Videos that showcase the expert advice, predictions, and stock picks of famous financial experts.

How the Social Content Opportunity Analysis™ Methodology Works

  1. Measure & Categorize Posts. Sample a large number of social posts to find ones that are significantly outperforming the average.
  2. Identify Top Themes. Identify the themes that are resonating most with the audience by sorting the themes by their aggregated performance metrics.
  3. Measure The Benchmark. Identify content themes that are performing above and under an average benchmark for the industry based on views & engagements.
  4. Identify & Rank Opportunities. Look at the data and find the content themes that are resonating with the audience based on a set of top creators.
  5. Repeat For Each Platform. Repeat the analysis for every platform that matters to your brand and audience to find platform-specific opportunities.

The top* videos from August to October 2022 published by the following Financial Services creators were analyzed:  

*The top 10-15 applicable videos were analyzed per creator. Video views based on organic videos shared in August - October 2022 on YouTube.

YouTube Content Bucket Definitions

  • Lesson of the Day: Short-form videos providing viewers with educational information through skits. The content makes difficult topics such as compound interest, inflation, taxes, or how to gain financial freedom, easy to digest.
  • Ranking Credit Cards: Short-form videos comparing the best and worst credit cards you can get and the perks associated with each card.  
  • Global Economy Breakdown: In-depth videos describing economic crises and decisions that impact the global financial market.
  • Famous Investor's Strategies:  Videos that showcase the expert advice, predictions, and stock picks of famous financial experts. 
  • Real Estate Market Crash: Videos discussing the housing bubble, rising mortgage payments and why housing prices are beginning to drop.
  • Meme Stocks: Videos explaining the story behind trending stock’s virality and volatility.
  • Recession Tips: Videos discussing how to make investment profit and how to protect one’s finances during a recession.
  • Social Trends Analysis: Videos educating viewers on socio-economic trends and their implications on the economy.
  • Recession Analysis: Videos discussing the recession and its impact on the economy and stock market, with predictions on the future of currency.
  • Finance Movies Explained: A financial expert analyzes particular finance movies such as Wolf of Wall Street, in detail. 

Lesson of the Day and Ranking Credit Cards are extreme performing content opportunities, averaging 3X the views & engagement rate on YouTube.

The following viral videos were omitted from the data set to avoid any skewing.

Excellent performing content categories for the Financial Services audience on YouTube include:

Good performing content categories for the Financial Services audience on YouTube include:

Substandard performing content categories for the Financial Services audience on YouTube include:

Low performing content categories for the Financial Services audience on YouTube include:

Extreme Performing Segment:

1. Lesson of the Day

Short-form videos providing viewers with educational information through skits. The content makes difficult topics such as compound interest, inflation, taxes, or how to gain financial freedom, easy to digest.

Tactics to Implement:

  • Character Distinction: The creator makes the skit more realistic by distinguishing between the characters through costume and background changes.
  • Multiple Scenarios: The creator utilizes a protagonist and an antagonist to showcase the outcome of choosing different scenarios. 
  • Video Tracker: The creator puts a video tracker at the bottom of his Shorts to encourage people to watch through to the end.

Top Format:

  • Top videos range from 32-50 sec. in length.
  • 100% of videos in this category are shorts.

9.1M  Views

8M Views

2. Ranking Credit Cards

Short-form videos comparing the best and worst credit cards you can get and the perks associated with each card. 

Tactics to Implement:

  • Hook: In less than 6 seconds, the creator captures the audience’s attention with an engaging hook line such as “these are the 5 rarest credit cards in the world”.
  • Creative Captions: The video utilizes voice-synchronized pop-up captions that are bold and illuminated, as well as, photos of each credit card to increase viewer engagement 

Top Format:

  • Top videos range from 35-55 sec. in length.
  • 100% of videos in this category are shorts.

6.1M  Views

2.2M Views

Content Opportunities:

3. Global Economy Breakdown

In-depth videos describing economic crises and decisions that impact the global financial market.

Tactics to Implement:

  • Credibility: Graham Stephan starts the video by showcasing multiple news broadcasts about the topic. News articles are also sprinkled throughout the video to back up his explanations. 
  • Dumb It Down: Andrei Jikh uses relatable and simple analogies to describe recent political discussions that impact the economy. 

Top Format:

  • Top videos range from 39 sec. to 14.5 min. in length.
  • 70% of videos in this category are regular YouTube posts (not shorts).

1.8M  Views

1.5M Views

4. Famous Investor’s Strategies

Videos that showcase the expert advice, predictions, and stock picks of famous financial experts. 

Tactics to Implement:

  • Video Chapters: Both creators have taken advantage of YouTube’s video chapters to give their viewers an organized breakdown of the video. 
  • Explaining the Meaning: The video to below begins by showcasing a famous investor’s advice and then proceeds with the creator’s subjective opinion on what the investor was trying to convey. 

Top Format:

  • Top videos range from 8 min. to 33 min. in length.
  • 100% of videos in this category are regular YouTube posts (not shorts).

735K Views

855K  Views

Outliers:

These videos were omitted from their content buckets as ‘viral’ outliers for exceeding 3x the views and engagements of their respective benchmarks.

Recession Tips

Tactics:

Length: Both the viral Recession Tips videos are 11-12 minutes in length.

Bad to Good: Creators provide a sense of security and optimism to viewers by turning a fearful situation, such as an economic recession, into a hopeful situation by telling them how to seize investing opportunities in a recession. 

1M Views

1M Views

Famous Investor’s Strategies

Tactics:

Length: Both the viral Famous Investor’s Strategies videos range from about 16-19 minutes in length.

Interesting Visuals: The videos utilize captivating visuals to aid in viewer comprehension and back up the audio of a famous investor’s voice. 

Video Title: The video capitalizes on a famous investor’s popularity by using it in the video title. 

4.6M Views

3.6M Views

Lesson of the Day

Tactics:

The creator hooks the viewer with an interesting fun fact but doesn’t provide the answer until the end of the video; thus forcing the viewer to stay until the end of the video.  

16M Views

Social Trends Analysis

Tactics:

The creator capitalizes on a socially trending topic by breaking it down through credible, data-backed examples.

2.4M Views

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