Content Messaging — KOHO Continuously Invests in Enriching its Blog with Relevant Content. For the content to unlock an organic traffic flow to the websites, companies need to keep their content area relevant and up-to-date. KOHO simultaneously generates two content streams where each delivers on its own objectives:
Nevertheless, both content streams support the brand's SEO efforts.
SEO — By Investing in Content Production KOHO Gets the Following Benefits:
KOHO has seen year-on-year traffic growth reaching an all-time high of 235K monthly visits in June 2021.
Organic search has been the main traffic driver (46%) to koho.ca followed by direct visits.
KOHO has been actively amassing new keywords between 2019 and 2021.
The brand has been capturing more traffic from non-branded keywords enabling native discovery by new audiences.
KOHO attracts traffic searching for “metal” and “virtual cards”
Top 10 keywords:
The brand maintains two content areas on its website — one (/blog) is designed to deliver on SEO and enable discovery by prospective clients and the other one (/FAQs) is called to provide help to existing clients and support SEO efforts. Both sections live under the same “Learn” heading in the main website navigation.
Articles explaining what is a virtual card and providing more information about KOHO attract the highest share of the inbound organic traffic.
Overall, the Learn section attracts 28% of all organic search visits to koho.ca