The top content buckets for the Food & Beverage industry in Q3 2021 on Twitter are as follows:
1. Sharing Holidays
Food and beverage companies using hallmark holidays to celebrate those around us with food.
Best Practices
Image Posts
Spread positive messages for upcoming holidays like Mother’s Day.
Include intimate images to bring you closer to your audience.
Opportunities
Use captions to let your viewers know what you’re appreciating and celebrating.
Make it an engaging experience by hosting online events related to the holiday.
Create an activation that is on-brand and offers value to your audience with your product.
This is our Grandma Campos. She loved us unconditionally & brought us into the kitchen to teach us how to make tortillas. We think about her every day when we’re in the kitchen cooking for our familia. Happy Mother’s Day to all of the mothers out there who inspire us every day! pic.twitter.com/nsMzSFtsDp
Food and beverage companies using calls to action to encourage their followers to participate in their posts and share.
Best Practices
Image and Poll Posts
Encourage your audience to take action on your posts with polls, quizzes and giveaways..
Post thought-provoking questions to get your followers thinking.
Opportunities
Use whitespace formatting in Tweets to help set content apart.
Engage further by providing a poll from Twitter’s native features.
Use activations to get followers trying your product and sharing amongst friends.
TORTILLA POLL: You've found a 20-pack of our Grain Free Almond Flour Tortillas at a Costco location in the Los Angeles area—how do you use all 20 tortillas? (Besides eating 20 tacos, of course!) 🤔 pic.twitter.com/Rv8jmx338m
Category is... A Squeeze of Lime! Which summer treat scores 10s across the board? 💃 A ) Grain Free Lime Tortilla Chips B ) A bowl of ceviche C ) A poolside margarita D ) An ice-cold fruit cup with chili powder 📷: shopcocomarket pic.twitter.com/iZ1slX068t
Get your friends hooked on a life-changing, planet-saving breakfast. Share free #JUSTEgg with up to 3 of your friends who don't believe plant-based eggs are possible → https://t.co/5QzEA4aDfe
Food and beverage companies talking about their commitment to helping the world be a better and more sustainable place.
Best Practices
Image Posts
Amplify the values behind your brand.
Use bold imagery to make an impact with your statements.
Opportunities
Discuss what propels and excites your company in its broader long-term goals.
Make it clear what ingredients are leading in your products that enable you to help a cause.
Make it easy for your followers to follow suit by providing resources to learn more.
Of all the things you can do for the planet, what you eat matters the most. The most effective way to reduce your environmental footprint is to eat more #plantbased. Take our quiz and learn more about the impact of your food choices —> https://t.co/iCzWJxUPn8pic.twitter.com/TD8eHfO7HW
The easiest way to change the planet is to change what’s on your plate. So we're sharing a cookbook with 10 delicious, plant-based recipes from our #JUSTEgg collection to help you eat for the planet. Download the #EarthEveryDay e-cookbook at https://t.co/c9vfWTnwPXpic.twitter.com/0D4U4ndIQI
Even though #EarthMonth is coming to a close, 🌎 Day is every day at @nadamoo !🥥 We choose clean and sustainable ingredients to not only benefit our community’s health, but also help our environment.😀
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