The top content buckets for the Food & Beverage industry in Q3 2021 on Twitter are as follows:
1. Sharing Holidays
Food and beverage companies using hallmark holidays to celebrate those around us with food.
Spread positive messages for upcoming holidays like Mother’s Day.
Include intimate images to bring you closer to your audience.
Use captions to let your viewers know what you’re appreciating and celebrating.
Make it an engaging experience by hosting online events related to the holiday.
Create an activation that is on-brand and offers value to your audience with your product.
This is our Grandma Campos. She loved us unconditionally & brought us into the kitchen to teach us how to make tortillas. We think about her every day when we’re in the kitchen cooking for our familia. Happy Mother’s Day to all of the mothers out there who inspire us every day! pic.twitter.com/nsMzSFtsDp
Food and beverage companies using calls to action to encourage their followers to participate in their posts and share.
Image and Poll Posts
Encourage your audience to take action on your posts with polls, quizzes and giveaways..
Post thought-provoking questions to get your followers thinking.
Use whitespace formatting in Tweets to help set content apart.
Engage further by providing a poll from Twitter’s native features.
Use activations to get followers trying your product and sharing amongst friends.
TORTILLA POLL: You've found a 20-pack of our Grain Free Almond Flour Tortillas at a Costco location in the Los Angeles area—how do you use all 20 tortillas? (Besides eating 20 tacos, of course!) 🤔 pic.twitter.com/Rv8jmx338m
Category is... A Squeeze of Lime! Which summer treat scores 10s across the board? 💃 A ) Grain Free Lime Tortilla Chips B ) A bowl of ceviche C ) A poolside margarita D ) An ice-cold fruit cup with chili powder 📷: shopcocomarket pic.twitter.com/iZ1slX068t