Top Performing Content Buckets Q3 2021 on Twitter | Food & Beverage

Content & Messaging
Twitter
July 27, 2021
Food & Beverage

The top content buckets for the Food & Beverage industry in Q3 2021 on Twitter are as follows:

1. Sharing Holidays

Food and beverage companies using hallmark holidays to celebrate those around us with food.

Best Practices

  • Image Posts
  • Spread positive messages for upcoming holidays like Mother’s Day.
  • Include intimate images to bring you closer to your audience.

Opportunities

  • Use captions to let your viewers know what you’re appreciating and celebrating.
  • Make it an engaging experience by hosting online events related to the holiday.
  • Create an activation that is on-brand and offers value to your audience with your product.

ER: 0.7%

ER: 0.03%

ER: 0.01%

2. Encouraging Engagement

Food and beverage companies using calls to action to encourage their followers to participate in their posts and share.

Best Practices

  • Image and Poll Posts
  • Encourage your audience to take action on your posts with polls, quizzes and giveaways..
  • Post thought-provoking questions to get your followers thinking.

Opportunities

  • Use whitespace formatting in Tweets to help set content apart.
  • Engage further by providing a poll from Twitter’s native features.
  • Use activations to get followers trying your product and sharing amongst friends.

ER: 0.9%

ER: 0.2%

ER: 0.2%

3. Environmental Messaging

Food and beverage companies talking about their commitment to helping the world be a better and more sustainable place.

Best Practices

  • Image Posts
  • Amplify the values behind your brand.
  • Use bold imagery to make an impact with your statements.

Opportunities

  • Discuss what propels and excites your company in its broader long-term goals.
  • Make it clear what ingredients are leading in your products that enable you to help a cause.
  • Make it easy for your followers to follow suit by providing resources to learn more.

ER: 0.3%

ER: 0.2%

ER: 0.01%

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