The top content buckets for the Financial Services industry in Q3 2021 on Twitter are as follows:

1. Calls to Action

Best Practices

• Video or Poll Posts
• Think about questions or calls to action you can get your audience engaged with.
• Tie the questions into your services and how users interact with your brand.
  

Opportunities

• Include interactive media such as polls or questions that include gifs.
• Speak to your audience and ask questions that make them laugh or think in new ways.
• Get people to vote on different topics and tie it back to your content. 

ER: 0.3%

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ER: 0.3%

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ER: 0.2%

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2. Company Updates

Best Practices

• Heavy Text & Link Posts
• Let your audience know about major accomplishments or changes to your organization.
• Succinctly identify your main message in the Tweet and link for more information.

Opportunities

• Discuss important topics related to decisions that affect people working for or using your service.
• Tie financial figures to your post to give context to the accomplishments stated.
• Give users a reason to believe and see that you’re invested in continual growth.

ER: 2%

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ER: 0.8%

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ER: 0.09%

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3. Financial Comedy

Best Practices

• Single Image or Video Posts
• Think of upcoming events or moments that you can lighten up.
• Use branded content to build stories that help tell your jokes.
  

Opportunities

• Play fun at your audience, don’t be afraid to include them in the laugh.
• Use data to tell a story that your audience will find interesting and relatable. 
• Tie your service into the Tweets and create a direct link between the joke and your brand.

ER: 2.2%

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ER: 1.4%

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ER: 0.2%