Top Performing Content Buckets Q3 2021 on Twitter | Financial Services

Content & Messaging
Twitter
July 27, 2021
Financial Services

The top content buckets for the Financial Services industry in Q3 2021 on Twitter are as follows:

1. Calls to Action

Best Practices

  • Video or Poll Posts
  • Think about questions or calls to action you can get your audience engaged with.
  • Tie the questions into your services and how users interact with your brand.

Opportunities

  • Include interactive media such as polls or questions that include gifs.
  • Speak to your audience and ask questions that make them laugh or think in new ways.
  • Get people to vote on different topics and tie it back to your content. 

ER: 0.3%

ER: 0.3%

ER: 0.2%

2. Company Updates

Best Practices

  • Heavy Text & Link Posts
  • Let your audience know about major accomplishments or changes to your organization.
  • Succinctly identify your main message in the Tweet and link for more information.

Opportunities

  • Discuss important topics related to decisions that affect people working for or using your service.
  • Tie financial figures to your post to give context to the accomplishments stated.
  • Give users a reason to believe and see that you’re invested in continual growth.

ER: 2%

ER: 0.8%

ER: 0.09%

3. Financial Comedy

Best Practices

  • Single Image or Video Posts
  • Think of upcoming events or moments that you can lighten up.
  • Use branded content to build stories that help tell your jokes.

Opportunities

  • Play fun at your audience, don’t be afraid to include them in the laugh.
  • Use data to tell a story that your audience will find interesting and relatable. 
  • Tie your service into the Tweets and create a direct link between the joke and your brand.

ER: 2.2%

ER: 1.4%

ER: 0.2%

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