The top content buckets for the Financial Services industry in Q3 2021 on Twitter are as follows:
1. Calls to Action Best Practices Video or Poll Posts Think about questions or calls to action you can get your audience engaged with. Tie the questions into your services and how users interact with your brand. Opportunities Include interactive media such as polls or questions that include gifs. Speak to your audience and ask questions that make them laugh or think in new ways. Get people to vote on different topics and tie it back to your content.
2. Company Updates Best Practices Heavy Text & Link Posts Let your audience know about major accomplishments or changes to your organization. Succinctly identify your main message in the Tweet and link for more information. Opportunities Discuss important topics related to decisions that affect people working for or using your service. Tie financial figures to your post to give context to the accomplishments stated. Give users a reason to believe and see that you’re invested in continual growth.
3. Financial Comedy Best Practices Single Image or Video Posts Think of upcoming events or moments that you can lighten up. Use branded content to build stories that help tell your jokes. Opportunities Play fun at your audience, don’t be afraid to include them in the laugh. Use data to tell a story that your audience will find interesting and relatable. Tie your service into the Tweets and create a direct link between the joke and your brand.