Top Performing Content Buckets Q3 2021 on TikTok | Food & Beverage

The top content buckets for the Food & Beverage industry in Q3 2021 on TikTok are as follows:

1. Fan Comedy

Food and beverage companies tapping into fan content created to tell jokes about people’s experiences and relationships to the brand.

Best Practices

• 9:16 Ratio Videos
• Encourage fans to share their experiences with your product by asking questions and setting up giveaways.
• Repost as user-generated content and give credit to the original creators.

Opportunities

• Create banter in your caption to build a relationship with the creator.
• Think about common trends you’re seeing in UGC and how it can be leveraged.
• Find what your audience thinks is relatable and funny to build into a social strategy.

Likes: 81 | Views: 843

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Likes: 19.3K | Views: 112.6K

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Likes: 25.4K | Views: 144.5K

2. Team Visibility

Food and beverage companies involving their team in videos to give a more personal and direct touch to their content.

Best Practices

• 9:16 Ratio Videos
• Show the people behind your brand to give more context to who does what.
• Keep the content fun and exciting with Q&As and behind the scenes videos!

Opportunities

• Speak from the team to the audience.
• Give your audience the opportunity to engage and ask questions.
• Aim to tie it all together with new initiatives or transparency for your followers.

Likes: 35 | Views: 645

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Likes: 115 | Views: 1.3K

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Likes: 11.8K | Views: 159.8K

3. Embracing the Unexpected

Beverage brand Blk water leveraging shock value with unexpected combinations for their product.

Best Practices

• 9:16 Ratio Videos
• Find unexpected ways to create content.
• Work with creators who are known for their unusual style.

Opportunities

• Use the comments to leverage the versatility of your product.
• Encourage others to try out unique recipes and ideas with it.
• Always tie it back into your unique value or offering.

Likes: 554 | Views: 4.6K

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Likes: 1.9K | Views: 22.3K

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Likes: 3.9K | Views: 48.5K