Top Performing Content Buckets Q3 2021 on Pinterest | Food & Beverage

Content & Messaging
Pinterest
July 27, 2021
Food & Beverage

The top content buckets for the Food & Beverage industry in Q3 2021 on Pinterest are as follows:

1. Product Packaging Imagery

Food and beverage companies sharing professional product imagery for a refreshing content experience.

Best Practices

  • 4:5 Image Pins
  • Show your product in use as well as with packaging.
  • Create a focus point for your packaging that will help Pinners remember it.

Opportunities

  • Use the caption to talk about your product.
  • Make it stand out so Pinners can recall it when shopping.
  • Let viewers know where they can buy it or learn more about the product.

*The number of saves on a Pin are private and cannot be included in reporting.

2. Themed Recipes

Food and beverage companies using themes to build a series of recipes or suggestions around one concept.

Best Practices

  • 4:5 Image Pins
  • Think of helpful themes that can guide Pinners for their meal planning.
  • Use graphics on your images to help set the category.

Opportunities

  • Keep a consistent cadence of offering themed recipes or ideas.
  • Use your other social networks to see what people are looking for.
  • Create a click-through link for Pinners to visit your website.

*The number of saves on a Pin are private and cannot be included in reporting.

3. Incorporate Video Pins

Food and beverage companies incorporating video footage into their Pin feed to show how their ingredients are used in action.

Best Practices

  • 4:5 Ratio Videos
  • Show recipes bring made in action.
  • Work video content in with branded graphics.

Opportunities

  • Give your Pinners a realistic idea of what your product looks like.
  • Provide inspiration on ways to cook and use the product.
  • Include product imagery to help Pinners remember your branding.

*The number of saves on a Pin are private and cannot be included in reporting.

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