Top Performing Content Buckets Q3 2021 on LinkedIn | Financial Services

The top content buckets for the Financial Services industry in Q3 2021 on Linkedin are as follows:

1. Social Awareness

Best Practices

• Single Image Posts
• Celebrate and honour special months throughout the year. 
• Include colours, logos and branding associated to the initiative.
  

Opportunities

• Show your audience that you’re invested in diversity and inclusion.
• Talk to members of the community your supporting and make sure to elevate them through your channels.
• Do your research to make sure you avoid rainbow-washing for Pride month and other initiatives. 

2. Introducing Interns

Best Practices

• Single Image or Video Posts
• Amplify your summer internship program to give visibility to your new recruits.
• Create graphics or videos to demonstrate visibility for your new arrivals.
  

Opportunities

• State what you’re excited about from the variety of people joining your team.
• Use hashtags that show your audience what life at the company is like such as #LifeatAIG‍
• Try to use imagery or custom graphics where possible to create a more personal connection.

3. Embracing the Digital

Best Practices

• Video or Link Posts
• Talk about the shift to digital in the business landscape.
• Tap into your storytelling to build informative content around changing industries.
  

Opportunities

• Shed light on digital changes in relation to financial services.
• Focus on the digital landscape and how you can provide value to your audience.
• Update your audience on how you’re adjusting to meet changing needs.