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Top Performing Content Buckets Q3 2021 on LinkedIn | Financial Services
The top content buckets for the Financial Services industry in Q3 2021 on Linkedin are as follows:
1. Social Awareness
Best Practices
- Single Image Posts
- Celebrate and honour special months throughout the year.
- Include colours, logos and branding associated to the initiative.
Opportunities
- Show your audience that you’re invested in diversity and inclusion.
- Talk to members of the community your supporting and make sure to elevate them through your channels.
- Do your research to make sure you avoid rainbow-washing for Pride month and other initiatives.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/61005d58466ccd166054fbef_Screenshot_7.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
2. Introducing Interns
Best Practices
- Single Image or Video Posts
- Amplify your summer internship program to give visibility to your new recruits.
- Create graphics or videos to demonstrate visibility for your new arrivals.
Opportunities
- State what you’re excited about from the variety of people joining your team.
- Use hashtags that show your audience what life at the company is like such as #LifeatAIG
- Try to use imagery or custom graphics where possible to create a more personal connection.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/61005e03841c60daa89d91ba_Screenshot_8.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
3. Embracing the Digital
Best Practices
- Video or Link Posts
- Talk about the shift to digital in the business landscape.
- Tap into your storytelling to build informative content around changing industries.
Opportunities
- Shed light on digital changes in relation to financial services.
- Focus on the digital landscape and how you can provide value to your audience.
- Update your audience on how you’re adjusting to meet changing needs.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/61005e91efcf42b339edd9e4_Screenshot_9.png)
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