Top Performing Content Buckets Q3 2021 on Facebook | Food & Beverage

The top content buckets for the Food & Beverage industry in Q3 2021 on Facebook are as follows:‍

1. User-Generated Content

Food and beverage companies resharing content from audience members posting their own pictures of the brand.

Best Practices

• Image or Carousel Posts
• Acknowledge your audience by re-posting their brand-related images.
• Inspire your surrounding audience to continue to share with the hopes of getting re-posted.

Opportunities

• Make sure to always include the creators @ in the caption for photo credit.
• Tie in a recipe or location to purchase the product by adding a link into the caption.
• Work with content creators to bring unique ideas to your recipes and products.

ER: 0.9%

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ER: 0.3%

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ER: 0.2%

2. Recipe Ideas

Food and beverage companies creating and sharing recipes using their products for their audience to recreate.

Best Practices

• Image and Video Posts
• Share user-generated or in-house created recipes using your products.
• Include an image of the finished product or a video showing the creation process.

Opportunities

• Give people inspiration to buy your product to recreate delicious food.
• Experiment with your caption to include the recipe details vs. a link to another blog post.
• Ask for your audience to send pictures in if they try to make the recipe at home.

ER: 1.1%

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ER: 0.9%

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ER: 0.2%

3. Company News

Food and beverage companies using news about products and recognitions to update their audience on their successes.

Best Practices

• Image Posts
• Share accomplishments and product updates with your audience.
• Use imagery to portray the news in a way that will excite followers.

Opportunities

• Use your caption to describe how excited you are for upcoming news to build up hype.
• Encourage your audience to stay up to date by signing up for newsletters.
• Identify what your audience is asking for in the comments and see how you can meet their needs.

ER: 0.2%

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ER: 0.2%

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ER: 0.2%