Top Performing Content Buckets Q3 2021 on Facebook | Financial Services

The top content buckets for the Financial Services industry in Q3 2021 on Facebook are as follows:

1. Exclusive Deals

Best Practices

• Single Image or Video Posts
• Reward your audience for using different features of your service.
• Think about ways you can collaborate with other brands to bring strong incentives to your program.

Opportunities

• Think about ways you can leverage your current offerings.
• Create an exciting incentive program that will lead to shares.
• Tie the incentive back to your product or service for a well-rounded campaign.

2. Sharing Initiatives

Best Practices

• Link Posts
• Share your initiatives with your audience.
• Include a link or image to show how you’re giving back to the community. 
  

Opportunities

• Think about an industry or cause that you can support close to home.
• Build ways for your audience to get involved and feel supported.
• Always provide backstory on the donation/initiative to show your audience why you’re taking action.

3. Holiday Wishes

Best Practices

• Single Image or Video Posts
• Amplify upcoming holidays and send best wishes to your audience.
• Create branded graphics as a message from the company directly to viewers.
  

Opportunities

• Research upcoming holidays and make a list of areas to support.
• Speak directly to your audience and let them know about any effects to your service that day.
• Do your research to make sure you’re properly representing holidays when building content.

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