![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/610419069c2583b41ce1b156_Top%20Performing%20Content%20%20Buckets%20Q2%202021%20on%20Facebook%20%20Financial%20Services.png)
Top Performing Content Buckets Q3 2021 on Facebook | Financial Services
The top content buckets for the Financial Services industry in Q3 2021 on Facebook are as follows:
1. Exclusive Deals
Best Practices
- Single Image or Video Posts
- Reward your audience for using different features of your service.
- Think about ways you can collaborate with other brands to bring strong incentives to your program.
Opportunities
- Think about ways you can leverage your current offerings.
- Create an exciting incentive program that will lead to shares.
- Tie the incentive back to your product or service for a well-rounded campaign.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6100517c78f865fac7099706_Screenshot_4.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
2. Sharing Initiatives
Best Practices
- Link Posts
- Share your initiatives with your audience.
- Include a link or image to show how you’re giving back to the community.
Opportunities
- Think about an industry or cause that you can support close to home.
- Build ways for your audience to get involved and feel supported.
- Always provide backstory on the donation/initiative to show your audience why you’re taking action.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6100523e78f865017f0a1755_Screenshot_5.png)
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/6095caa2cfa57d5d39bf75a6_Slide%20Divider.png)
3. Holiday Wishes
Best Practices
- Single Image or Video Posts
- Amplify upcoming holidays and send best wishes to your audience.
- Create branded graphics as a message from the company directly to viewers.
Opportunities
- Research upcoming holidays and make a list of areas to support.
- Speak directly to your audience and let them know about any effects to your service that day.
- Do your research to make sure you’re properly representing holidays when building content.
![](https://cdn.prod.website-files.com/5e459e61116466aa9af84140/610052ed4f81be398756acd6_Screenshot_6.png)
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