Since the creation of their YouTube channel in 2015, Endoca has managed to build one of the largest CBD-focused channels on the platform - in fact, it is 1316% larger than the rest of the competitive set… combined.
Endoca has achieved this by establishing themselves as CBD thought leaders on the platform, investing in evergreen long-tail content aimed at educating and instructing CBD users, which has remained relevant over the long term as new users search for CBD-related content.
Instructional videos showing users how to make their own CBD/Cannabis-related products, such as: how to make CBD oil & gummies, how to plant cannabis, etc. These videos use relevant CBD/cannabis keywords to maintain search visibility long after they’ve been posted.
Videos intended to dispel common myths surrounding CBD, while educating new users about the benefits and science behind CBD and cannabis. These are highly informative, fact-based video that clearly answer common questions around the topic.
It must be noted, however, that despite maintaining a 2020 average of 31K monthly views, both video views and engagements have drastically declined on Endoca’s channel over the past year - decreasing -91% YoY in both categories in May.
This downward trend in Video Views on Endoca’s YouTube channel correlates to a -29% decrease in YouTube search interest for CBD, and a -76% decrease in Video Views for CBD/Cannabis focused YouTube channels.
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