Trending Songs: Using trending sounds for videos on TikTok can help increase your chances of appearing on viewer’s #foryou page.
Satisfying Videos: Since 2018, search traffic for satisfying videos has exploded. Videos featuring repetition and patterns have been known to calm people down. The theory of mirror neurons suggests that "watching someone perform an action elicits the same neurological response as performing that action ourselves"*.
Sharing Humourous Among Us Content . Among Us is an online multiplayer social deduction game that became popular in the gaming community in 2020, after many popular YouTube and Twitch streamers started to play it. Videos feature animated shorts of characters from the game acting out entertaining situations and stories.
Tactics to Implement:
Animated Shorts: Analyze the types of games your audience enjoys most and create animated shorts based on some of them. Engage your audience with funny situations created by your characters.
Look to Creators: While Among Us was released in 2018, it didn't become popular in North America until 2020 after popular gaming creators started streaming it*. Following popular gaming creators and paying attention to any new games they stream can help your brand become an early adaptor to the latest trends within the gaming community.
Showcasing Player’s Worst Nightmares. Creators share clips from point-of-interest games that are their worst nightmare scenarios.
Tactics to Implement:
Worst Case Scenario: Share gaming video clips from catastrophic gaming moments or worst-case scenarios.
Hashtags: A common tactic on TikTok is to use a combination of "For You Page" hashtags, including #fyp, #foryoupage, or #foryou, alongside 2-3 niche-specific hashtags. Test similar videos with different hashtags to see what performs best for your audience.
Use the Reply Feature: The video on the left utilizes TikTok's video comment reply feature. Use previous comments on videos to help inspire new content and engage with your audience.
Rhythm Action Game Plays. Considering that TikTok is the top platform for entertainment through music and dance, it’s not surprising that rhythm action games have come to popularity. Top videos share music-themed action game clips that showcase the player's sense of rhythm. Games featured:
Keyboard Views: Top videos include a view of the player's keyboard, so that the viewer can see the keystrokes they make while in sync with the beat of the song.
Video Hook: The video on the right hooks the viewer by using the text on the video “Wait for it 🤯☠️”. This encourages viewers to watch the video until the end — which is something the TikTok algorithm takes into account for determining video visibility.