Supporting a Digital Flyer With Paid Ads

Advertising
April 1, 2020
Grocery

In April, The Real Canadian Superstore saw a +136% MoM increase in web traffic to their digital flyer webpage.

Superstore - Fllyer Web Traffic

Despite cutting flyer-focused ad spend on YouTube in April, Superstore drastically increased their flyer-focused spend on Facebook after spending almost nothing on promoting their flyer in March.

Superstore - Ad Spend

Top ad creatives on Facebook were focused on generating awareness around their official transition to a digital-only flyer - which launched mid-month. Ad copy aimed to instruct new users on how and where to find the now digital flyer, while reassuring the same value.

Superstore - Facebook Top Ads
Ad#1 | Ad#2

A similar approach was employed by No Frills - which followed in the footsteps of Superstore in launching a digital-only flyer on the same day, albeit using their signature vibrant, simple branding style.

No Frills - Digital Flyer Ads
Ad#1 | Ad#2

As a result, No Frills saw a +63% increase in flyer web traffic from Mar. to Apr. Though, this is only an 11% increase from February and maybe also be a result of a 57% increase in overall web traffic from Mar. to Apr.

No Frills - Flyer Web Traffic

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